The Business of Branding

About The Business of Branding

Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose. Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts. We’re talking brand strategy, positioning, messaging, marketing, and the power of brand storytelling—all wrapped up in real, relatable conversations. Plus, we’re bringing in industry experts, successful founders, and creative minds who’ve built iconic brands to share their behind-the-scenes secrets. If you’ve ever asked yourself: • How do I make my brand stand out in a crowded market? • What’s the secret to building brand loyalty? • How do I find my brand voice and attract the right audience? • Can I really turn my passion into a profitable brand? Then guess what? You’re in the right place. The Business of Branding is your backstage pass to building a brand with impact—without the overwhelm. Don't forget to rate, review, and subscribe to the show wherever you’re listening so you'll never miss an impactful episode!

Publisher

Nikki Arensman

Category

arts · business · business

Language

en

Explicit

No

First episode

20 Jul 2018

Latest episode

17 Sept 2025

Latest episodes

4 of 74 episodes have a transcript.

1. 

   17 Sept 2025TRANSCRIPT

   74. From Apparel to Attorney: How to Build and Protect Your Brand from Day One with Michelle Lynn of The Leaguelle

   Host Nikki interviews Michelle Lynn, founder of The Leaguelle, who discusses her journey from apparel entrepreneur to trademark attorney, emphasizing the importance of early-stage brand protection and intellectual property for business growth.

2. 

   26 Aug 2025TRANSCRIPT

   73. BreakRoom Marketing : From Friendship to Founders - Building A Digital Marketing Empire That Delivers ROI Driven Content

   Co-founders Ashley Linnane and Tori Overmyer of BreakRoom Marketing discuss building their ROI-driven digital marketing agency, navigating burnout, and scaling their business through genuine client partnerships in this interview with Nikki Arensman.

3. 

   19 Aug 2025TRANSCRIPT

   72. Holland Paterno - How She Styled Her Way Into A Full Time Content Creator Career

   Host Nikki Arensman interviews content creator Holland Paterno, who shares her journey of building a thriving brand through strategic pivots, affiliate marketing, and authentic content creation, offering insights into navigating the influencer world and balancing business with motherhood.

Inside a recent episode

74. From Apparel to Attorney: How to Build and Protect Your Brand from Day One with Michelle Lynn of The Leaguelle

Published 17 Sept 2025 · Transcript excerpt

[…] I mean and that's still protectable if they went ahead and took the time to protect it that that business anything that you call any type of brand identifier could be your brand name it could be your slogan your logo the name of a course the name of a collection of your clothing all of these things are protectable if that particular business that you mentioned didn't file it with the USP2 and get registration it's up for grabs. I mean there are some common law rights associated with just existing in the world and that's like a whole nuanced conversation but the answer to your question is like go for it and it's first to file gets priority so it's a very unsensitive issue and another question is and I know people have asked me this before too and I always defer because I don't know. […]

Who has been a guest on The Business of Branding

Names identified in recent episode analyses. Showing up to five guests.

• Michelle Lynn
• Ashley Linnane
• Tori Overmyer
• Holland Paterno
• Jen Szpigiel

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.8 / 5

34 ratings

Contact The Business of Branding

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Business of Branding