
The Business Of Coaching
Hosted by Sarah and Sarah Short · Sarah Short
5.0from 7 ratings
- 152
- Episodes
- 59
- Transcribed
- 7
- Ratings
- Weekly
- Cadence
- 2023
- First episode
About The Business Of Coaching
To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
- Publisher
- Sarah Short
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 20 Feb 2023
- Latest episode
- 29 Oct 2026
Latest episodes
59 of 152 episodes have a transcript.

29 Oct 2026TRANSCRIPT
When Something Quietly Uncomfortable Becomes Impossible to Ignore

22 Oct 2026TRANSCRIPT
Presence and Client Acquisition Are Not The Same Thing

15 Oct 2026TRANSCRIPT
I've Found My Voice
Inside a recent episode

When Something Quietly Uncomfortable Becomes Impossible to Ignore
Published 29 Oct 2026 · Transcript excerpt
[…] They have to work out whether our coaching is relevant to their situation and whether the value is strong enough to pay for. And most people simply will not do that work for us. That work is our work as coach marketers, which is what we must become if we're going to make this coaching gig work. People for whom coaching could be a very good fit won't do that work because they don't understand coaching the way that we do. And they are not looking for a coaching process. They are looking for help with something specific in their own world. A focused message does that work for them. A focused message makes their problem visible to them in a way they can understand so that by the time they get on a call with you, they already have a much clearer sense of why coaching might be the answer to the problem that they've been struggling with. […]
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See plansWho has been a guest on The Business Of Coaching
Names identified in recent episode analyses. Showing up to five guests.
- Victoria Tomlinson
- Caroline Tapken
- Peta Simey
- Eric Ragundu
- Dr Wendy Nicholls
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 1 ratings
- Spotify
- 5.0 / 5
- 6 ratings
Podcast Authority Score: 56 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 85
- Social presence
- 0
- YouTube
- 0
- Engagement
- 68
Contact The Business Of Coaching
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about The Business Of Coaching
Who hosts The Business Of Coaching?
Sarah and Sarah Short host the show. Published by Sarah Short.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does The Business Of Coaching take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
59 of 152 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of The Business Of Coaching?
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