The Business of Creators
Hosted by Ian Shepherd · Ian Shepherd
5.0from 8 ratings
- 90
- Episodes
- 6
- Transcribed
- 8
- Ratings
- Bi-weekly
- Cadence
- 2021
- First episode
About The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
- Publisher
- Ian Shepherd
- Category
- business · business · news
- Language
- en
- Explicit
- No
- First episode
- 3 Oct 2021
- Latest episode
- 12 Oct 2026
Latest episodes
6 of 90 episodes have a transcript.
12 Oct 2026
The System Behind Raj Shamani’s Extraordinary YouTube Growth and Nearly 20m Subscribers
28 Aug 2026TRANSCRIPT
How to Build TikTok LIVE Creator Networks — And What Makes Them Successful
10 Aug 2026TRANSCRIPT
Inside HubSpot’s Media Machine with VP of Media & Content Jonathan Hunt
Inside a recent episode
How to Build TikTok LIVE Creator Networks — And What Makes Them Successful
Published 28 Aug 2026 · Transcript excerpt
[…] Got it. And is it about just the biggest creators, the ones with the most followers, or is it about engagement? This is honestly something that I love so much about TikTok Live. It's not about your following. So I've seen creators with over hundreds of thousands and millions of followers in some instances go live and they don't do as well as the creator that has literally 250 followers. And this is because the algorithm cares less about your following and it works towards pushing you through to a global audience. So it's really about, are you, well, number one, willing to put yourself out there? […]
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See plansWho has been a guest on The Business of Creators
Names identified in recent episode analyses. Showing up to five guests.
- Raj Shamani
- Ore Ade
- Simon Davis
- Larray
- Andrew Graham
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 3 ratings
- Spotify
- 5.0 / 5
- 5 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 28
- Social presence
- 0
- YouTube
- 0
- Engagement
- 60
Questions about The Business of Creators
Who hosts The Business of Creators?
Ian Shepherd host the show. Published by Ian Shepherd.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Where can I read transcripts?
6 of 90 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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