Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.
The Business of Digital: Episode 37 - AI Transformation in Media
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada/Samsung Ads), and Philippe Kleim (Corus Entertainment) share what AI transformation looks like in practice: training teams, setting governance, moving to cloud-based stacks, and using AI to speed up workflows from proposals and campaign execution to reporting, while improving how data is organized and activated. They discuss AI’s growing impact on media and advertising, including contextual targeting in video/CTV and how AI assistants may disrupt search and discovery, and they unpack why many implementations fall short when AI is forced in without solid fundamentals. The conversation also highlights the need to balance automation with human judgment, and to keep trust, privacy, and responsible AI design front and center, drawing on approaches like the EU’s risk-based framework and the potential role of synthetic data.
30 Oct 2025
The Business of Digital: Episode 36 - Connected Commerce - What's working
Connected Commerce - What's working right now
This Business of Digital Podcast episode focuses on what’s working in Canada right now for Connected Commerce or Retail Media: cleaner proof of incrementality, in-store accountability, data collaboration via clean rooms, and off-site/CTV expansion that actually drives sales, not just awareness.
We’re joined by the Chairs of IAB Canada’s Retail Media Committee: John Fanous (Google), Melissa Savage (AIR MILES), and Michka Mancini (Canadian Tire). We’ll explore how advertisers and retailers are making the channel perform and what the Canadian ecosystem needs next to scale responsibly.
17 Sept 2025
The Business of Digital: Episode 35 - Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
In today’s digital soundscape, audio is emerging as a powerful, immersive medium that goes far beyond music and entertainment. From streaming services to radio and podcasting, audio advertising is reshaping the way brands engage audiences.
In this episode, we sit down with two industry leaders who are helping shape the future of audio advertising: Heather Gordon, Managing Director of Canada at Acast, and Caroline Gianias, President of Radio Connects. Together, we’ll explore how audio fits into an omnichannel strategy, the measurable impact it delivers, and what the future holds for this dynamic format.
Special thanks to Acast and Sleepless Studios for supporting our podcast. Acast’s commitment to the growth of podcasting in Canada is instrumental, and Sleepless Studios has provided an exceptional space to bring this conversation to life.
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