Welcome to the Business of Dog Grooming podcast with Karen Fisher, dog groomer, business strategist and founder of the Dog Grooming Business Academy.
This is the podcast for dog groomers who know success isn't measured by money alone. It's about loving the dogs you groom, working with clients who value and respect you, financial security and building a business that supports your life instead of consuming it.
If you're ready for honest business conversations and practical strategies that recognise what it's really like to work in your business as well as on it, you're in the right place.
Dog Grooming Insurance — Are you covered for what you think you are?
You buy your insurance, tick the box and get back to grooming. Each year, the renewal comes through and you let it roll over. But if something happened tomorrow, would you know what you’re covered for? In this episode, I’m joined by Kirsty Thorner from Brooks Braithwaite to tackle the insurance questions dog groomers often leave unanswered until they need to make a claim. With questions submitted by members of The Dog Grooming Business Academy, we explore the jargon, the assumptions and the e...
7 Oct 2026
They know their dog needs grooming. Why should they choose you?
Are you spending so much time explaining the importance of dog grooming that you’re forgetting to show owners why they should choose you? In this episode of The Business of Dog Grooming Podcast, a drive home from the International Grooming Conference gets me thinking about value, choice and what makes someone willing to pay more for a different experience. Using the M6 toll road as an example, I explore why the same destination doesn’t always mean the same journey and how that applies to your...
30 Sept 2026
The “middle-for-diddle” trap: Why average isn’t enough anymore
The dog grooming industry is changing. Dog ownership may still be rising, but in some areas, the number of dog groomers is increasing even faster. Experienced groomers are finding empty appointments harder to fill, newer groomers are struggling to gain traction, and many business owners feel frozen when it comes to raising their prices. In this episode, Karen explores the economics behind this shift and explains why simply keeping your head down, posting occasionally on Facebook and adding £5...
23 Sept 2026
Your business, your life, your version of success
If your dog grooming business was supposed to give you more freedom, why does it so often feel as though your whole life has to fit around it? In this episode, I’m talking about goal-setting—but not the rushed, overly optimistic goals we tend to make on 1st January and forget three weeks later. Instead, I’ll help you think about what you genuinely want from your business, the season of life you’re currently in and how to turn your ambitions into a practical strategy. We’ll explore: Your pinna...
16 Sept 2026
Beyond the Shampoo: The Science of Canine Skin and Coat with Martina Waterman
In this episode, I’m joined by my very first podcast guest, qualified Canine Coat Esthetician and experienced dog groomer, Martina Waterman. Martina explains how studying the science of canine skin, coat and product ingredients has transformed the way she approaches grooming—and helped her build greater trust and respect with her clients. We strip things back to a practical CCE 101, discussing: What homeostasis means and why maintaining balance in the skin and coat mattersThe roles of humecta...
9 Sept 2026
Why dog groomers aren't respected and how we change it
Why do so many dog groomers struggle to charge what they're worth, enforce boundaries or stop last-minute cancellations? Karen believes these aren't isolated problems at all. They're symptoms of something much bigger... A lack of professional respect for dog groomers as an industry. In this thought-provoking episode, Karen explores why owners often underestimate the knowledge, skill and expertise involved in professional grooming, and what we can all do to start changing that perception. From...
2 Sept 2026
Should dog groomers publish their prices? (and why hiding them could be costing you clients)
Should you display your prices on your website and social media, or keep them hidden until you've seen the dog? It's one of the biggest debates in the dog grooming industry, and in this episode Karen explores both sides of the argument. From varying coat types and temperaments to customer psychology and business positioning, you'll discover why there isn't a one-size-fits-all answer, but why transparency is often a far stronger strategy than many groomers realise. Karen also explains why publ...
26 Aug 2026
Stop letting imposter syndrome run your dog grooming business
Almost every dog groomer experiences imposter syndrome at some point but what if it's influencing far more of your business than you realise? In this episode of The Business of Dog Grooming Podcast, Karen Fisher explores how self-doubt quietly affects the decisions dog groomers make every day. From delaying price increases and chasing "one more certificate" to seeking validation through social media and awards, imposter syndrome can keep you busy without actually moving your business forward....
19 Aug 2026
Everyone has an opinion about pricing
Charge your worth. Put your prices up. You're too cheap. You're too expensive. The dog grooming industry is full of pricing advice… but very little education. In this episode, Karen strips away the noise and explains the pricing models every dog groomer should understand before changing a single price. You'll learn why so many groomers accidentally undercharge from the very beginning, why simply adding £5 to your prices isn't a strategy, and how understanding your numbers can completely chang...
12 Aug 2026
The skills that got you fully booked won't keep you there
Most dog groomers spend their first year believing that more dogs equals more success. And at the beginning, that's true. More dogs means more experience, more confidence and more income. But what happens when you're fully booked and still not earning what you want? When every new booking feels less like progress and more like overwhelm? In this first episode, Karen Fisher explores why the skills that help you build a busy diary aren't the same skills needed to run a profitable, sustainabl...
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5.0 / 5
2 ratings
Spotify
5.0 / 5
3 ratings
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