The Business Of Health Coaching Podcast

About The Business Of Health Coaching Podcast

Charging too little, overworked, frustrated & struggling to show your value? After Farah thought that another certification was the answer to solving our online struggles in 2020. Afro knew there had to be a different way as our client’s results were already getting great results. We needed to focus on the business side. YAC (Yet Another Certification) Syndrome was coined & led us to help others find the cure. That’s why this podcast exists to help you, the Online Coach, charge what you are worth, showcase your value & transform even more lives through your coaching business.

Publisher

Afro Ndiritu & Farah Kariamburi

Category

business

Language

en

Explicit

Yes

First episode

12 Dec 2019

Latest episode

25 May 2026

Latest episodes

431 episodes in the feed.

1. 

   25 May 2026

   AI Agents for Coaches Part 2: What's Working, What's Not, and Where to Start (Part 2) | Episode 190 | The Business Of Online Coaching Podcast

   What happens when you stop asking whether AI can help your coaching business and start asking which parts of your workflow it can simply take over? Afro and Farah open this second instalment mid-experiment. Afro has already used Claude to pull a transcript from a Zoom recording, extract the key points from an hour long client call, and generate a pitch deck, all in a single session. The design was rough, he admits, but the content was 100% accurate. His fix: pipe Claude's output into Canva instead of using Claude Design directly. The bigger story is the podcast workflow they are building right now. Afro walks through the chain: upload the episode to Descript, trigger the agent, it pulls the transcript, drafts the summary and ten quotes, pauses for approval, schedules to Spotify and all major platforms, then surfaces ten short clips edited with preset captions via Opus, pauses again, and schedules those clips to social media. He puts the completion at 80%. The only human step left is pressing record and saying "kick it off." Farah's content pipeline is close behind. She records a short video, drops it into a folder, and the agent adds a thumbnail, captions, and queues it for the next available window: 7 AM, 3 PM, or 7 PM. Videos longer than four minutes get chopped automatically, with the original and the clips both distributed. Afro's diagnosis of why this matters is blunt: coaches can create content, but they cannot distribute it fast enough. If you record in the morning and it goes out in the afternoon, the bottleneck disappears. They are also running 31 active workflows, enough that Afro built a morning report just to track what is working and what has failed overnight. He is on the $100 a month Claude Max plan and was at 92% of his usage limit with five hours left in the billing cycle. He made it. For coaches who have never opened Claude, Afro's advice is direct: start with the free plan, be curious, and play. He recommends Claude over ChatGPT right now, specifically because it connects to Canva and other assets more cleanly, which matters for coaches building before and after photo content or curriculum slides. One student was building a course one slide at a time, a process Afro estimated could take six months. Claude stores it as a project, lets her update it by talking to it, and cuts that timeline sharply. His one firm boundary: if you have never coached a client and are starting from scratch, skip the agent work entirely. Agents replace and accelerate things that already exist. They do not build something from nothing. Get clients first, then automate the machine that serves them. Farah's line on household robots ("Does it cook dinners? Not yet. Wash dishes? Not yet.") is the only thing the technology cannot yet handle. Everything else, it seems, is already in the queue. This episode is for coaches who are already operating but feel buried in distribution, admin, and content logistics. The tools are here, the cost is $20 to $100 a month, and the barrier, as Afro puts it, is lower than it has ever been. Quick test for online coaches. Can you explain your coaching offer in one clear sentence? If that feels harder than it should be, you're not alone. Most coaches don't struggle because they're bad at coaching, they struggle because their offer is vague, hard to explain, or under-positioned. That's exactly why we created The Offer Room. It's a free community where online coaches come to clarify their coaching offer, sharpen their messaging, and structure premium offers they can confidently charge $2k+ for. You can join us here: https://www.skool.com/the-offer-room

2. 

   18 May 2026

   AI Agents for Coaches: From Zero to 31 Workflows in 6 Weeks (Part 1) | Episode 189 | The Business Of Online Coaching Podcast

   What happens when a lunch conversation about a pin-activated curriculum sends you down a rabbit hole so deep you are refreshing an Amazon tracking page during flash floods in Sharjah, desperate for a Mac Mini you had never heard of a week earlier? That is where this episode begins. Afro Ndiritu sits down with his wife and business partner Farah to document, in real time, what six weeks of obsessive AI learning looks like from the inside. Not a polished retrospective. A live debrief, mid-build. The trigger was a meal at Dubai Creek with Ryan, a mentor they have known for six years. Ryan was showing Afro what he had built using Claude Code: a course with pin activation instead of a username and password, and agents that people could talk to via WhatsApp. Afro went home and started YouTubing. He posted a photo of his N8n screen to Instagram Stories. Lloyd from the gym spotted it, they met for coffee on Saturday, and by the following week a Mac Mini was on its way from a warehouse in Sharjah. The Mac Mini matters because OpenClaude agents need access to a machine. Running the agent on a separate, dedicated device means you control exactly what it can touch. If anything goes wrong, you unplug it. Afro named his agent J.A.R.V.I.S, because he cares about Iron Man and does not care that everyone else did the same thing. The cost was honest and instructive. Total spend so far: roughly $800 to $900. Afro estimates 70% of that was what Lloyd calls school fees: the mistakes made while learning. Early on, Jarvis was being asked to do tasks directly through the Anthropic back end, which charges per token. Some days that hit $40 to $50. Once Afro switched to a fixed $200 per month Claude subscription and used Claude Code to write the instructions rather than burning tokens on trial and error, daily costs dropped to $5 or less. The result after six weeks: 31 workflows running, and both their VA and content editor reduced to five hours each per week. While recording this episode, a reminder with a Zoom link and session details went out automatically to attendees of Farah's pitching club. Nobody sent it. Jarvis did. Farah's own experience grounds the episode for coaches who are not technical. She sat down on a Friday evening, opened Claude, gave it her brand colours from Canva, her Google Drive, and the framework behind her Seven to Thrive programme. Twenty-five to thirty minutes later she had a complete lead magnet guide, a landing page with a URL, an embedded Loom video, a pop-up form, and 14 follow-up emails ready for her ActiveCampaign sequence. A process that previously took close to two weeks through a VA now took one evening. Farah also raises the human question that many coaches will feel: what happens to the team? Her first instinct was discomfort. Afro's answer was direct: the world is moving this way, and the choice is to move with it or be left behind. They told their team honestly, and encouraged them to learn the tools so they could offer this skill to others. This episode is for coaches who have heard the noise around AI and still feel it is either too technical or too distant to act on. The numbers here are specific, the mistakes are named, and the workflows are already running. Quick test for online coaches. Can you explain your coaching offer in one clear sentence? If that feels harder than it should be, you're not alone. Most coaches don't struggle because they're bad at coaching, they struggle because their offer is vague, hard to explain, or under-positioned. That's exactly why we created The Offer Room. It's a free community where online coaches come to clarify their coaching offer, sharpen their messaging, and structure premium offers they can confidently charge $2k+ for. You can join us here: https://www.skool.com/the-offer-room

3. 

   11 May 2026

   Why Emotional Intelligence Can’t Be Learned (And What Actually Can) | Episode 188 | The Business Of Online Coaching Podcast

   What if the reason you cannot stop an argument, close a resistant client, or get through to someone you love has nothing to do with what you are saying, and everything to do with the fact that you are saying anything at all? Doug Noll arrives at this conversation carrying an unusual biography. He pushed through a difficult childhood, earned a place at Dartmouth, and spent 22 years as a civil trial lawyer in central California: including a seven-month, $36 million securities fraud case in federal court. By any measure, he had made it. Then, on a whitewater rafting trip in Idaho, he counted the people he had genuinely served across his entire career. He reached five. He came back, enrolled in a master's degree in peacemaking at Fresno Pacific University, walked into his firm and quit, and left 22 years of practice and $10 million on the table. The year was 2000. What he built next is the subject of this conversation. The central argument Noll makes is precise and uncomfortable: emotional intelligence, as most people discuss it, cannot be learned. The term was coined by Salovey and Mayer in 1989, then popularised by Daniel Goleman's 1995 book. But Noll's critique is surgical. Every company, every leadership book, every TED talk that references emotional intelligence tells you what it is. None of them tell you how to develop it, because they do not know. "They never take the time to analyse what it is that they're doing, so they can't teach it." What can be learned, Noll argues, are the three underlying competencies that emotional intelligence actually measures: emotional self-awareness, emotional self-regulation, and cognitive empathy. Master the third, and the first two follow automatically. The mechanism for doing so is a skill called affect labelling: ignoring the words someone is saying, reading their emotional state, and reflecting those emotions back using direct "you" statements. Not "I think you might be feeling frustrated." Rather: "You're pissed off. You feel completely disrespected. You feel invisible. And at the very bottom, you feel abandoned and alone." The neuroscience behind this is not motivational language. A 2007 fMRI study from Matthew Lieberman's lab at UCLA showed that affect labelling inhibits the emotional centres of the brain and simultaneously activates the right ventral lateral prefrontal cortex, calming the brain in 90 seconds or less. It works on any human brain on the planet, because all human brains are hardwired for it. Noll has tested this in the most demanding environments imaginable. In 2010, he co-founded the Prison of Peace project, taking the skill into the largest, most violent women's prison in the world, then into men's prisons from 2013. One of his first male students, Daniel Henson, had murdered four family members at age 14 or 15 after years of severe abuse. In a letter Noll reads aloud, Daniel reports graduating summa cum laude from Fresno State in May 2024, and being accepted into a master's programme. He credits Noll with giving him "fundamental life skills, communication skills, emotional management skills." This episode is for coaches who want to close more clients without pressure, leaders who keep losing the same arguments, and anyone who has read every book on listening and still cannot do it. The how is here. Quick test for online coaches. Can you explain your coaching offer in one clear sentence? If that feels harder than it should be, you're not alone. Most coaches don't struggle because they're bad at coaching, they struggle because their offer is vague, hard to explain, or under-positioned. That's exactly why we created The Offer Room. It's a free community where online coaches come to clarify their coaching offer, sharpen their messaging, and structure premium offers they can confidently charge $2k+ for. You can join us here: https://www.skool.com/the-offer-room

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

10 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

96

Social presence

0

YouTube

0

Engagement

51

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Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.