Discussions on how real estate agents can build their business to a higher level. Designed for beginners to established agents, each episode includes discussions on a particular topic.
Join Lynn Hoffmann and Eric Johnson, Leadership Team members with RE/MAX Escarpment Realty Inc. and RE/MAX Niagara Realty Ltd, as they share their knowledge and expertise.
The First 90 Days: What New Agents Get Catastrophically Wrong | S3 E1
The first 90 days in real estate can make or break your business. Most new real estate agents enter the industry expecting deals to happen quickly — but the reality is very different. In this episode of The Business of Real Estate Podcast, Lynn Hoffmann and Eric Johnson break down what new agents should actually be doing during their first 90 days to build momentum, generate leads and create a sustainable real estate business. From building your database and managing startup costs to daily lead generation, time blocking, mentorship and prospecting, this episode covers the habits and systems that can help new agents avoid common mistakes and start their real estate career on the right track. You'll also learn why simply staying "busy" isn't enough — and why successful real estate agents focus their time on income-producing activities, conversations and relationships. If you're a new real estate agent, recently licensed Realtor, or considering a career in real estate, this episode is packed with practical advice you can start using immediately.
In this episode: New real estate agent tips, real estate lead generation, prospecting, building a real estate database, time management for Realtors, real estate mentorship, starting a real estate career, Realtor training and building a successful real estate business. Subscribe to The Business of Real Estate Podcast for more conversations about real estate sales, marketing, lead generation, business growth and what it really takes to succeed as a real estate agent.
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15 May 2026
From Residential to ROI | TBORE S2E22
In this episode of The Business of Real Estate Podcast (TBORE), hosts Lynn Hoffmann and Eric Johnson explore the technical and strategic world of commercial real estate with Neil Singh, a CCIM instructor and seasoned agent. They dive into why commercial real estate isn't necessarily "harder," but requires a completely different language rooted in numbers, ROI, and extensive due diligence.
29 Apr 2026
The Future of Real Estate Transactions | TBORE S2E21
In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Jennifer Johnson, Vice President of Sales at DealTrack, to break down one of the most overlooked—but critical—parts of real estate: transaction management.
From compliance and audits to secure deposits and automation, this conversation dives into how modern transaction management systems are transforming the way realtors operate. Jennifer shares how DealTrack is helping agents, brokerages, lawyers, and mortgage professionals work together in one streamlined platform—improving efficiency, reducing risk, and creating a better experience for clients.
You'll learn why relying on outdated systems (or no system at all) can put your business at risk, how automation and AI can eliminate repetitive admin work, and why transparency and security are becoming non-negotiable in today's real estate landscape.
Whether you're a solo agent, team leader, or brokerage owner, this episode is a must-watch if you want to stay compliant, get paid faster, and run a more efficient real estate business.
Podcast Authority Score: 39 / 100
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