The Business of Style

About The Business of Style

The #1 Business Podcast For Personal Stylists and Image Consultants! Ready to turn your personal styling or image consulting business into a 6-figure success? Then this podcast is for you! Learn the ins and outs of the business of style and get simple, yet highly effective strategies that you can use to create a successful personal styling business. Whether you're a styling newbie or a seasoned professional, you'll find the business advice you need in these easy-to-follow episodes. *For more resources to grow your personal stylist business visit: https://www.styleacademyintl.com

Publisher

Louisa Gabriel

Category

business

Language

en

Explicit

No

First episode

17 Jul 2020

Latest episode

28 Oct 2026

Latest episodes

116 episodes in the feed.

1. 

   28 Oct 2026

   Black Friday for Personal Stylists: Attract Clients Without Slashing Prices

   Black Friday can be a great opportunity for personal stylists to attract new clients, increase bookings, and boost Christmas gift sales. But how do you create an irresistible offer without slashing your prices or sacrificing your profits? In this episode of The Business of Style®, Louisa Gabriel shares how personal stylists can plan a strategic Black Friday promotion that attracts the right clients while protecting their services' value. Discover five ways to structure your Black Friday offer, from adding a bonus or creating an exclusive styling package to offering new-client discounts, multi-service deals, and modest percentage or dollar-amount savings. Louisa also explores how to promote personal styling gift certificates as thoughtful Christmas gifts. You'll learn why you shouldn't feel pressured to compete with stylists offering 40–50% off, how to make sure your promotion is financially worthwhile, and why a strategic sales promotion is very different from lowering your prices to attract business. Plus, you'll get practical steps to plan your promotion now, so you can make confident decisions that support your business goals. In this episode, you'll learn: How to attract new personal styling clients without giving away your services. Five Black Friday promotion ideas for personal stylists. How to protect your profit margins when offering discounts. How to turn Black Friday into an opportunity to sell Christmas gift certificates. How to plan a promotion that works for your business, not just your competitors. Black Friday isn't compulsory, and the biggest discount doesn't necessarily make the best promotion. Learn how to approach it strategically and build a more profitable, sustainable personal styling business. The Business of Style®  podcast is brought to you by The Style Academy International®, an award-winning online training school for aspiring and professional personal stylists, color analysts, and image consultants.

2. 

   14 Oct 2026

   Affordable vs. Cheap: Is Your Pricing Attracting The Right Clients?

   Affordable vs. Cheap: Is Your Pricing Attracting the Right Clients? Are you keeping your styling services affordable, or are you accidentally undervaluing your expertise? In this episode of The Business of Style®, Louisa Gabriel explores the difference between affordable and cheap pricing, and why understanding that distinction is essential if you want to build a profitable, sustainable personal styling or color analysis business. If you've ever worried that your prices are too high, compared your fees with other stylists, or lowered your prices because you're afraid potential clients won't book, this episode is for you. Louisa discusses how your pricing shapes how clients perceive your services, why competing on price can attract the wrong customers, and how undercharging can leave you working harder without making the profit your business needs. You'll discover why affordable doesn't have to mean cheap, how to communicate the value of your expertise, and practical ways to make your services more accessible without constantly discounting your work. In this episode, we explore: The real difference between affordable and cheap pricing Why personal stylists and color analysts often undercharge How your prices influence client expectations and perceived value The risks of competing with other stylists on price Why being busy doesn't necessarily mean your business is profitable How to price your services around your expertise, costs, and business goals Ways to offer accessible services without undervaluing your work How to communicate your value confidently without apologizing for your prices Whether you're a newly qualified personal stylist, an established image consultant, or a color analyst looking to grow your business, this episode will help you rethink your pricing strategy and attract clients who appreciate the value you bring. Because the goal isn't to be the cheapest stylist someone can find. It's to build a business that attracts the right clients, reflects your expertise, and allows you to make a profit. Listen now and ask yourself: Am I actually too expensive, or have I simply not communicated my value? The Business of Style® podcast is brought to you by The Style Academy International®, (www.styleacademyintl.com) an award-winning online training school for aspiring and professional personal stylists, color analysts, and image consultants.

3. 

   30 Sept 2026

   Could Your Styling Business Survive a Social Media Apocolypse?

   What would happen to your styling business if social media disappeared tomorrow? Not if your Instagram reach dropped. Not if the algorithm changed. I mean, completely disappeared. For many personal stylists, image consultants, and color analysts, social media has become much more than a place to share content. It’s where they find clients, build an audience, communicate with potential customers, promote their services—and sometimes, where almost their entire business exists. But is that sustainable? In this episode of The Business of Style®, Louisa Gabriel explores what it really means to build a styling business that isn't completely dependent on Instagram, TikTok, Facebook, or any other social media platform. We look at the difference between using social media as a marketing tool and making it the foundation of your business, why your followers aren't the same thing as your clients, and the importance of building assets and income streams that you actually control. You'll discover how your website, email list, referrals, repeat clients, partnerships, search visibility, and multiple revenue streams can help create a more resilient and sustainable styling business. Plus, Louisa shares a simple Social Media Apocalypse Test to help you identify exactly how dependent your business is on social media—and where you may need to build more stability. If you're a personal stylist, image consultant, color analyst, or aspiring stylist who wants to build a successful styling business for the long term, this episode will help you step back from the daily pressure of posting and start thinking about the bigger picture. Because social media can be an incredibly powerful tool. It just shouldn't be the business. The Business of Style® podcast is brought to you by The Style Academy International® (www.styleacademyintl.com), an award-winning online training school for aspiring and professional personal stylists, color analysts, and image consultants.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

9 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

0

YouTube

0

Engagement

85

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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