The Business of You with Rachel Gogos

About The Business of You with Rachel Gogos

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

Publisher

Rachel Gogos

Category

business · business

Language

en

Explicit

No

First episode

17 Jan 2022

Latest episode

3 Nov 2026

Latest episodes

1 of 294 episodes have a transcript.

1. 

   3 Nov 2026

   293 | How to Spot the Next Market for Your Business with Belizia Cruz

   Sometimes your next growth opportunity is already right in front of you. For Belizia Cruz, that realization came after years of building Symbys around products she understood firsthand as a grower. What started as a business serving the cultivation industry has evolved into something much broader. Belizia is now expanding Symbys into hunting, fishing, food preservation, floral, wine, and other markets where the same products solve many of the same problems. In this episode of The Business of You, Belizia shares how firsthand experience shaped her business, what it took to earn trust in a male-dominated industry, and how she's learning to recognize when a product is ready for a completely new customer. Building From a Problem You Know Firsthand Belizia built Symbys from a problem she understood personally. As a grower in Northern California, she saw how expensive many of the products were and believed there was an opportunity to offer better quality at more accessible prices. That firsthand experience shaped the brand, its "By Growers. For Growers." philosophy, and the way Belizia built trust in a male-dominated industry. From the beginning, she focused on products she would actually use herself and on building strong relationships with the customers she served. Spotting the Next Market Years later, Belizia realized she was already using Symbys products far beyond cultivation. She had been using the company's preservation bags for fish, elk, deer, and other food at home, which made her see new opportunities in hunting, fishing, meal prep, and food preservation. She's taking a similar approach with Chikamasa, the 110-year-old Japanese precision cutting-tool brand that Symbys now exclusively distributes in the U.S., with plans to expand into floral and wine. With a team of just three, Belizia is growing carefully and focusing on where proven products can serve new customers next. Enjoy this episode with Belizia Cruz… Quotes "I was in a man's world, and it took a lot of guts and confidence to break into that market." "I was a grower, so I was going to supply growers better products for better prices." "The product hasn't changed. It's just the market that it's going into." "We rely on each other to be successful." "It's our story, right? And we use these products ourselves." "I'm not trying to compete with what you're already using. Just give my bag a try." "Learning from my mistakes as we continue to grow is really important." Links mentioned in this episode From Our Guest Website: https://www.symbys.com/ Connect with Belizia Cruz on LinkedIn: https://www.linkedin.com/in/belizia-cruz-384b74132 Instagram: https://www.instagram.com/symbys.llc/ Facebook: https://www.facebook.com/profile.php?id=61588989704556 Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

2. 

   20 Oct 2026

   292 | The Lessons You Only Learn After Building 14 Startups with Greg Coticchia

   What can 14 startups, six CEO roles, $73 million in venture capital, and more than 35 years in business teach you about entrepreneurship? For Greg Coticchia, one of the biggest lessons is that there is no formula. Greg has spent his career building companies, leading teams, coaching CEOs, and teaching entrepreneurs. He also created Carnegie Mellon University's Master of Science in Product Management program and has worked across industries from robotics and cybersecurity to healthcare technology. In this episode, Greg shares what decades of experience have taught him about risk, capital, product development, AI, and developing the judgment to know what to do next. There is No Formula for Building a Successful Company Greg didn't originally plan on becoming an entrepreneur. He wanted to be a musician before earning an engineering degree and eventually finding his way into sales, products, and startups. Fourteen startups later, he's experienced plenty of wins and plenty of lessons. One of the biggest? Previous success doesn't give you a guaranteed playbook for the next company. Markets change. Teams change. Timing changes. Good entrepreneurs have to keep learning and adapting. As Greg puts it, "If this was easy, anyone would do it. It's hard. It's really hard." Build Faster With AI, But Don't Outsource Your Judgment Greg is actively experimenting with AI and sees enormous potential in what it can help businesses build and accomplish faster. But faster doesn't automatically mean better. As technology accelerates product development, Greg believes human judgment becomes even more important. Leaders still have to decide what to build, why it matters, and how to bring it successfully to market. Enjoy this episode with Greg Coticchia… Soundbytes 21:29–21:51 "None of this is easy. I was on the phone with somebody yesterday who said to me, because of AI, technology is easy, and I just about — my jaw just about dropped. I'm thinking, it's not easy. None of this is. This is all heavy lifting, and understanding and appreciating that is really important." 34:48–35:09 "Product is hard. Thinking through all the lessons I learned on product, and how to make better product decisions in the age of AI. Right? That is really important, because we can go so much faster. That doesn't mean our judgment is so much better." Quotes "I'd like to make all new mistakes." "Don't read your own press releases. Sometimes you got lucky." "The same recipe ten more times, in ten different businesses, doesn't work." "It is the team that pulls this together and makes it happen." "We can go so much faster. That doesn't mean our judgment is so much better." Links mentioned in this episode: From Our Guest Connect with Greg Coticchia on LinkedIn: https://www.linkedin.com/in/gregcoticchia/ Website: https://ceocoachinginternational.com/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

3. 

   6 Oct 2026

   291 | When Chasing Success Costs You Everything with Steven Ringelstein

   Could the way you've been taught to succeed actually be keeping you stuck? Steven Ringelstein has experienced both sides of entrepreneurial success. After years of relentless growth, leadership, and achievement, he says the model he was following ultimately cost him his health, marriage, relationships, and business. Bankruptcy forced him to rebuild from the ground up. Today, as founder and CEO of Evolve Institute, Steven helps purpose-driven founders, executives, and leadership teams look beyond strategy and examine the internal beliefs, emotions, fears, and patterns shaping how they lead. In this episode, he breaks down what changed when he stopped chasing success the way he always had, and how a new approach to leadership, stillness, and perspective can change the trajectory of a business. From Hustle to Inner Coherence For years, Steven believed more work, more growth, and more achievement would eventually create freedom. Instead, he found himself increasingly disconnected from himself and the people and things that mattered most. His collapse became a turning point. Rather than simply rebuilding another business using the same formula, Steven began questioning the formula itself. Today, he talks about "inner coherence," the alignment between our actions, intentions, emotions, values, and purpose. His perspective is that sustainable success isn't simply about managing time or solving more problems. It begins with understanding the person doing the leading. Steven also shares why he believes every entrepreneur has a unique "soul code" or "source code," and why your business can become an expression of that individuality rather than a copy of someone else's version of success. Shift the Way You Lead Steven's 3D and 5D framework offers a different way to think about leadership. He describes 3D as an operating system shaped by fear, scarcity, urgency, competition, judgment, and constant reaction. 5D, by contrast, centers on presence, connection, stillness, intuition, and a different relationship with uncertainty. One of the simplest practices Steven shares is his "glasses" analogy: when we're triggered or overwhelmed, we can recognize that we're looking through a particular lens, then consciously shift our perspective. He also explains why he believes leaders don't always need to solve the problem in front of them. Sometimes the opportunity is to create a new reality in which the problem no longer exists. Enjoy this episode with Steven Ringelstein… Soundbytes 10:06–10:27 "So that's how my journey has been, and slowly shifting more and more from [an] operating system of 3D — which is based on fear, separation, and scarcity. The hustle culture in business: more and more and more and more. And that's what I was half my life — into contentment, peacefulness, clarity." 27:43–28:09 "You forget you have your glasses on, because that's what it is all the time. You forgot you have a lens that you're looking through. Now you take off your glasses. You take off the lens, and all of a sudden, everything is brighter. The sun is brighter. Colors are a little more vivid. Everything is more loving and peaceful. That is 5D. So, it is really understanding that the gap between realities is just your perspective." Quotes "Your business will match your fingerprint." "Slow down. Sometimes just pause." "It's exercising your sovereignty, the freedom to choose the world you want to live in." "The key thing is shifting one little thing, one lever that completely opens up your business." "You cannot completely separate the business from the person building it." Links mentioned in this episode: From Our Guest Connect with Steven Ringelstein on LinkedIn: https://www.linkedin.com/in/stevenringelstein/ Website: https://evolve.institute/ Email: steven@evolve.institute Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Inside a recent episode

239 | Turning a Failing Flower Shop into a Multi-Million-Dollar Brand with Michael Jacobson

Published 7 Oct 2025 · Transcript excerpt

[…] This was so old and antiquated we literally had to overhaul everything all at once. So things from our we have a designer iPad system now and we used to spend another 10 or 12 grand a year on printer because the ticket would come in it would print out. They customer service would have to flip it over get the image from the website. But the image of the arrangement on the back of the ticket handed to the florist. Now you have this like now the florist is working with it and it's like getting wet or the ticket gets lost and it's just like this highly paper driven with six printers and their fax machines are operational like let's digitize this into like an iPad system that's beautiful and way more streamlined to know all the data including the inventory system and designer productivity is digitized and tracked. […]

Who has been a guest on The Business of You with Rachel Gogos

Names identified in recent episode analyses. Showing up to five guests.

• Rodric Lenhart
• Nelson Nigel
• Shay Wheat
• Dr Carmen Bell-Ross
• David Bishop

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

14 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

0

Engagement

51

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Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.

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