The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.
Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.
From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.
GLP-1s are reshaping obesity care, but the story extends far beyond weight loss. buzzback's Laura Mucha and Karen Douglas are joined by Katya Grinko of Novo Nordisk, speaking in a personal capacity, to explore the shift from weight management to long-term health management. Drawing on industry experience and buzzback research with approximately 300 people across three markets, they discuss the hidden work of treatment, diverse patient needs and the growing role of peers, data and AI in creating more personalized, sustainable care.
24 Sept 2026
Ep. 9 - Wellness from the Ground Up: How Heritage Brands Evolve
Well-being is moving from reactive problem-solving toward everyday habits that support mobility, confidence and long-term health. Jenny is joined by Mita Shaha, Global Insight and Category Director at Scholl Wellness Company, to explore how heritage brands can build on more than a century of expertise while staying relevant to modern consumers. From preventative care and holistic wellness to cultural partnerships and more human communication, they discuss how trusted brands can evolve without losing the credibility at their core.
16 Sept 2026
Ep. 8 - Unfiltered: What Gen Z Wants from Brands
What does Gen Z really want from brands? Jenny is joined by Emily Brook of Nestlé and Alexia Lebon of Pernod Ricard to explore the tensions shaping their generation, from anxiety and resilience to moderation and enjoyment, familiarity and experimentation. They discuss why authenticity, value, and emotional payoff matter, and how brands can connect with Gen Z without trying too hard.
31 Aug 2026
Ep. 7 - Metabolic Health After 40: A New Playbook for Women
Why can the diet and exercise routines that worked for years suddenly stop delivering the same results? Host Laura Mucha sits down with women’s metabolic health specialist Dominika Kalinovski-Azare and buzzback’s Karen Douglas to explore how perimenopause and menopause can reshape metabolism, muscle, sleep, energy and long-term weight management. Drawing on coaching experience and buzzback’s menopause and GLP-1 research, they discuss why women’s health journeys are rarely linear, why the scale tells only part of the story, and how healthcare organisations can offer more personalised, responsive support at the moments that matter most.
27 Jul 2026
Ep. 6 - The Meaning of Home: Comfort, Control, and Change
Jenny sits down with Sarah Zijderfeld for a conversation about how the home is evolving into a multifunctional space for comfort, control, and well-being, and what that means for how we live and the brands shaping it.
13 Jul 2026
Ep. 5 - Insights Integration: Embracing Change
Laura has a conversation with Director of Global Insights professional, Christine Launay, about the key forces shaping the insights industry and how insights professionals should adapt to stay relevant in the era of AI and automation.
29 Jun 2026
Ep. 4 - Democratization of Data Analytics: A Case Study from Pharma
In this episode of The Buzz Word, Laura Mucha speaks with data and analytics professional Anurag Gulati about how AI is reshaping the analytics landscape and accelerating the democratization of data. Together, they explore the rise of citizen data scientists, the changing relationship between analysts and business stakeholders, and why the analyst role is likely to evolve from data doer to strategic thought partner. The conversation also looks ahead to the future of analytics, where speed, trust, storytelling, and human judgment become even more critical in turning AI-enabled outputs into meaningful business decisions.
15 Jun 2026
Ep. 3 - Equitable Access to Health: Challenges and Reasons for Optimism
In this episode, Laura sits down with Tanya von Ahlefedt for a conversation exploring what stops people from accessing healthcare globally, what might shift that, and how tools like AI could help change the game.
1 Jun 2026
Ep. 2 - Women's Health, Rewritten: The Shift to Proactive Well-Being
In this episode of The Buzz Word, Jenny Lindsay speaks with Dhishana Devi, Insights Lead in Adult Nutrition at Nestlé, about the evolving relationship between well-being, women’s health, and nutrition. Together, they explore how consumers are shifting from reactive health fixes to more proactive, everyday well-being routines, and why nutrition is playing a more central role in areas like healthy longevity, sleep, energy, hormonal change, and beauty. The conversation also looks at what brands need to do to build trust in an increasingly crowded wellness space: deliver differentiated, science-backed solutions that genuinely meet consumer needs.
10 May 2026
Ep. 1 - The Business of Women's Health: Investment, Innovation, and Impact
Laura has a conversation with Fiona Thwaites, a leading consultant in the healthtech industry, on the evolving women’s health landscape, from the rise of femtech to the realities of funding, innovation, and what it takes to build meaningful impact in a complex, underserved space.
1 May 2026
Ep. 0: Welcome to the Buzz Word!
In this short introductory episode, buzzback founder and CEO Carol Fitzgerald joins Scott to reflect on the origins of the company and the thinking that has shaped it over the past 26 years. Together, they explore the idea of the "relentless pursuit of the why" and why now is the right moment to launch The Buzz Word. It's a brief look at where it all started, and what's ahead.
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Spotify
3.7 / 5
3 ratings
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