
The Buzzworthy Marketing Show
Hosted by Buzz and Michael Buzinski · Michael Buzinski
5.0from 994 ratings
- 196
- Episodes
- 23
- Transcribed
- 994
- Ratings
- Monthly
- Cadence
- 2022
- First episode
- 29K
- YouTube views
About The Buzzworthy Marketing Show
Michael "Buzz" Buzinski, a 36 year award-winning marketing veteran, named a visionary marketer by the American Marketing Association, dives into one of the biggest challenges faced by Business-to-Business (B2B) companies: founder-led dependency. This podcast is dedicated to building Founder-Free Revenue Engines by fixing random acts of marketing with a system that runs across marketing, sales, and client success, without the founder/CEO as the main gear. Most B2B firms don’t have a marketing problem or a sales problem. They have a system problem. When growth keeps relying on founder heroics, random acts of marketing pile up, and you become the bottleneck, which shows up as - Low lead volume and/or poor lead quality - Unpredictable sales pipeline and shaky forecasts - Inconsistent sales process without founder drive - Client growth depends on team heroics, not process What if you had one integrated system that creates demand, converts right-fit clients, and turns wins into retention, expansion, and referrals, without you stuck in the middle? That's what Buzz talks about every week. This podcast is for seven and eight-figure B2B companies that sell services to other companies with founder-led marketing and/or sales as their main bottleneck, and ready for predictable, profitable growth void of founder or CEO dependency. Buzz has worked with over 1250 companies across the country and helped countless founders discover entrepreneurial freedom. Using his simple Honeycomb Flywheel framework, he will help you pinpoint your biggest opportunities to become founder-free. Every weekly episode contains at least one founder-free move you can implement in your business today. He regularly offers free resources and other opportunities to help you finally shed the weight of day-to-day founder heroics.
- Publisher
- Michael Buzinski
- Category
- business · business · business
- Language
- en
- Explicit
- No
- First episode
- 5 Sept 2022
- Latest episode
- 25 Aug 2026
Latest episodes
23 of 196 episodes have a transcript.

25 Aug 2026TRANSCRIPT
Bad-Fit Leads Are Not a Sales Problem

18 Aug 2026TRANSCRIPT
How to Buy Strategy Services Without Guessing

12 Aug 2026TRANSCRIPT
Before You Fire the Team, Fix the System
Inside a recent episode

Bad-Fit Leads Are Not a Sales Problem
Published 25 Aug 2026 · Transcript excerpt
[…] More revenue felt like success right up to the point when the wrong kind of revenue started consuming us company-wide. The experience changed how I think about an ideal customer profile. The classic question founders ask is, what should my ideal customer profile look like? And what should it include? Most companies answer with industry, revenue, employee count, location, and maybe a decision maker title. And those things are useful, but they only describe what the company looks like and maybe who makes the buying decision. A useful ICP goes deeper. It captures the problem the buyer is trying to solve, the kind of engagement your team is built to deliver, and the economics that make the relationship healthy. […]
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See plansReach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 28,889
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 9 ratings
- Spotify
- 5.0 / 5
- 985 ratings
Podcast Authority Score: 81 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 100
- Social presence
- 0
- YouTube
- 76
- Engagement
- 82
Contact The Buzzworthy Marketing Show
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about The Buzzworthy Marketing Show
Who hosts The Buzzworthy Marketing Show?
Buzz and Michael Buzinski host the show. Published by Michael Buzinski.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does The Buzzworthy Marketing Show take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
23 of 196 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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