The Campaign

About The Campaign

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing. For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, and Crumbl. Learn more and schedule a discovery call at 97thfloor.com.

Publisher

97th Floor

Category

business

Language

en

Explicit

No

First episode

24 Jan 2025

Latest episode

27 Oct 2026

Latest episodes

48 of 50 episodes have a transcript.

1. 

   27 Oct 2026TRANSCRIPT

   BrightonSEO: Brands Don’t Lose to Competition, They Lose to Confusion w/ Mike Witham, Alyssa Felix & Noah Dansie at 97th Floor

   Mike Witham, Alyssa Felix, and Noah Dansie discuss how brands lose to confusion, not competition, by exploring AI search, entity mapping, and technical SEO strategies in this interview.

2. 

   13 Oct 2026TRANSCRIPT

   Attribution Is Dead. Now What? w/ Rand Fishkin, CEO & Co-Founder of SparkToro

   Host Paxton Gray interviews Rand Fishkin, CEO & Co-Founder of SparkToro, about the rise of zero-click search and its impact on marketing attribution and strategy.

3. 

   15 Sept 2026TRANSCRIPT

   Why Credibility is The New Brand Currency in an AI World w/ Rachel Neppes, Alliance Marketing and PR Lead at Targus

   Host Paxton Gray interviews Rachel Neppes, Alliance Marketing and PR Lead at Targus, about building brand credibility as the new currency in an AI-driven world.

Inside a recent episode

BrightonSEO: Brands Don’t Lose to Competition, They Lose to Confusion w/ Mike Witham, Alyssa Felix & Noah Dansie at 97th Floor

Published 27 Oct 2026 · Transcript excerpt

[…] Yeah, this was great. And how, like, you say Homer, and people are going to think about different things. Maybe if you went and just watched the Odyssey, you're thinking Homer the poet who wrote the Iliad and the Odyssey and was Greek. Or maybe you're thinking Homer Simpson who eats donuts and lives in an imaginary town. And so just in the way that entity mapping helps bring clarity to Mike's Yamaha example, providing that context for differentiating is the website I'm at, Coleman Lamps. Camping and all of that, or is it Coleman Furniture who sells couches? That makes total sense. And the need for that of mapping an entity, which is a brand or a person or even a product in some cases, to a topic. […]

Who has been a guest on The Campaign

Names identified in recent episode analyses. Showing up to five guests.

• Mike Witham
• Alyssa Felix
• Noah Dansie
• Rand Fishkin
• Rachel Neppes

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

9 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 49 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

77

Social presence

0

YouTube

0

Engagement

51

Contact The Campaign

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Campaign