Is your website acting like your best employee or is it just another thing adding to your mental load?
Heya, I’m Ellie McBride the founder of Calibrated Concepts. I'm a website designer and expert in getting you found online!. Welcome to The Capable Collective, a podcast for local shops, small businesses, and service providers who are officially ready to get out of manual mode.
Each episode is packed with no-fluff, actionable advice on how to build a highly functional website, dominate local search, and automate your tech so you can actually step away from your laptop.
Why your website isn't making sales (it's not your products or services)
So, you built the website, you launched the business... and now you're wondering why the hell it isn't making any sales.
We are breaking down the most common trip-up points that are actively causing your website to leak leads and lose customers. I've broken this down into three main categories: your "Front Door" leaks, the tech tangles behind the scenes, and the subtle things that are destroying your trust factor.
We cover everything from the 3-second rule and fixing your broken "digital receptionist," to why you need a photo of your face on your about page. Stop guessing why your website isn't converting, and let's get your digital storefront out of manual mode.
👉 Want to see what this looks like in practice? Watch this video where I walk through visual before-and-after examples of these exact fixes: https://www.youtube.com/watch?v=YB2q8te3RQc
📌 If your website is feeling like a massive knot you don't have the energy to untangle, check out my Website Design services to see how we can fix it together: https://www.calibratedconcepts.com/website-design
9 Sept 2026
How to Actually Get Google Reviews (Without Feeling Sleazy)
We all know Google reviews are the hugely important for social proof and local SEO. But how do you actually get clients to write them without feeling awkward AF?
Let me walk you through the exact system I use to gather reviews for my own business and my clients’ businesses. Whether you are a local brick-and-mortar shop in the middle of tourist season or a service provider working from your laptop, you need a reliable system to future proof your customer pipeline.
We'll cover how to make the ask, why you might want to "sweeten the pot", and how to create some automations so you can get your marketing out of manual mode.
🔗 Grab the Email Template
I shared the exact email formula I use to get reviews without the friction. You can copy and paste the template right from my blog here: https://www.calibratedconcepts.com/blog/how-to-get-google-reviews-without-feeling-sleazy
🎉 If you are tired of wrestling with your website and local SEO, let me handle the tech tangles for you. Check out my Tech & Traffic membership to see how we can get your business found online: https://www.calibratedconcepts.com/website-design/#tech-and-traffic
9 Jul 2026
Squarespace's Best Updates of 2026 (so far)
Squarespace has rolled out some massive updates in the first half of 2026. If keeping up with the tech is starting to feel like a full-time job, this video is for you.
I’m breaking down the best new Squarespace features so you can get your digital storefront out of manual mode. We cover the newest tools for e-commerce, payment processing, web design, and email marketing. Whether you want to set up payment plans, use mobile overrides for better design, or finally build those automated email drip campaigns, I'll show you exactly where to find these settings and how to use them to buy back your time.
Ready to hand the tech tangles over to an expert?
If your website needs an update but you absolutely do not have the time to do it, I can help. Click here to learn more about my 1 Day Website Tune-up and let me act as your digital paramedic for the day: https://www.calibratedconcepts.com/1-day-website-refresh
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
39,742
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 69 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
76
Social presence
0
YouTube
76
Engagement
76
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