The Capital CEO

About The Capital CEO

Capital CEO features candid conversations with entrepreneurs who have built six-, seven-, and eight-figure businesses by solving real problems and learning how to monetize them. Host Jen Conkey explores the journey behind the growth—what worked, what changed, where profits go, and how successful founders think about capital, opportunity, and what comes next.

Publisher

Jen Conkey

Category

business

Language

en

Explicit

No

First episode

28 Sept 2026

Latest episode

2 Nov 2026

Latest episodes

36 episodes in the feed.

1. 

   2 Nov 2026

   Your Top 5 & Bottom 5: The Leadership Strengths Holding Your Business Back

   What if your biggest leadership strength is actually holding your business back? Most business owners know their strengths. But very few stop to ask whether those strengths are still serving the business they're trying to build. In this episode of The Capital CEO Podcast, Jen Conkey introduces a leadership self-assessment designed specifically for business owners, not employees. Drawing on 22 years in corporate leadership development and her experience building three multimillion-dollar businesses, Jen walks you through 15 essential owner skills and shows you how to identify your Top 5 and Bottom 5 using evidence instead of assumptions. You'll also discover The Strength Dial, a simple way to recognize when the qualities that helped you build your business are now limiting its growth. In this episode, you'll learn: • Why traditional employee assessments don't work for business owners • The 15 essential skills across deciding, selling, leading, building, and lasting • How to score your leadership abilities using proof, not feelings • How to identify the five skills your business needs most right now • Why your greatest strength can become your biggest leadership blind spot • How to uncover your Fit Gaps and recognize when you've turned a strength up too far Your challenge: Identify your Top 5 leadership strengths and share them with someone who has seen you work up close. Ask them which strength you might be overusing, and listen to the answer. This episode brings together three powerful tools from Jen's leadership series: The Fit Gap, The Camera Test, and The Strength Dial. Because building a successful business isn't just about knowing what you're good at. It's about knowing what your business needs from you next. Subscribe to The Capital CEO Podcast for practical insights on leadership, business ownership, and building a business that fits the life you want to lead. #TheCapitalCEO #JenConkey #BusinessLeadership #Entrepreneurship #LeadershipDevelopment

2. 

   30 Oct 2026

   EP35 | Stop Overpaying Taxes: Tax Strategy, Grants & Building Wealth | Julio Gonzalez

   What if the biggest tax mistake in your business is not what you pay, but when you start thinking about it? In this episode of THE Capital CEO, Jen Conkey sits down with Julio Gonzalez, Founder and Chairman of Engineered Tax Services, to talk about proactive tax strategy, preserving capital, grants, cost segregation, and the decisions business owners can make before year-end to keep more of what they earn working inside their business and investments. Julio explains why he believes many small business owners approach taxes too reactively. Instead of waiting until tax season to gather documents and file a return, he encourages owners to understand their tax position earlier, while there is still time to evaluate legal strategies, investments, incentives, and planning opportunities. Jen and Julio also discuss cost segregation and other specialty tax strategies, the role of engineers, tax attorneys, and specialized advisors, and why business owners often miss opportunities when they rely only on year-end tax preparation instead of ongoing planning. The conversation expands beyond taxes into grants and government incentives. Julio explains why many small business owners never apply for grants, how AI can help owners identify possible opportunities, and why experienced grant writers and strong relationships can sometimes help businesses move faster. Those experiences shaped his belief in building cash reserves, investing in people, and creating a company strong enough to weather economic cycles. KEY TOPICS • Why tax planning should happen before tax season • The difference between tax preparation and proactive tax strategy • Why year-end timing matters when evaluating tax-saving opportunities • Preserving capital so it can be reinvested into business and assets • How Julio thinks about using tax strategy to support long-term wealth creation • Cost segregation and the role of specialized tax engineering • Why accounting firms may need outside engineers, tax attorneys, and specialty advisors • Tax incentives connected to real estate and other qualifying investments • Using AI to identify potential grants, contracts, incentives, and tax benefits • When working with an experienced grant writer may help • Building cash reserves to survive difficult business cycles • What Julio learned from periods when making payroll was uncertain • Building a culture of care, responsibility, and shared values • Why strategic partnerships can accelerate growth • The role of cost segregation in real estate investing • Turning preserved capital into assets that can compound over time ABOUT JULIO GONZALEZ Julio P. Gonzalez is the Founder and Chairman of Engineered Tax Services (ETS), a specialty tax engineering firm he founded in 2001 to help businesses and accounting firms access advanced tax strategies and incentives. His expertise includes tax engineering, cost segregation, tax incentives, real estate investment, tax reform, business leadership, and wealth preservation. Under Julio's leadership, ETS has grown into a national specialty tax practice serving businesses, accounting firms, and investors across the United States. CONNECT WITH JULIO GONZALEZ Engineered Tax Services: https://engineeredtaxservices.com/ Facebook: https://www.facebook.com/engineeredtax/ LinkedIn: https://www.linkedin.com/in/julio-gonzalez-tax ABOUT THE CAPITAL CEO THE Capital CEO features candid conversations and solo episodes focused on what it takes to build, lead, and grow businesses while making smarter decisions about capital, ownership, and long-term wealth. This episode is for educational and informational purposes only and is not financial, tax, legal, or investment advice. Tax laws and individual circumstances vary, so listeners should consult qualified professionals regarding their specific situation. #TheCapitalCEO #JulioGonzalez #TaxStrategy #BusinessTax #CostSegregation #SmallBusiness #WealthBuilding

3. 

   28 Oct 2026

   EP34 | The $1M Video Ad: YouTube Ads, Funnels & Predictable Leads | Aleric Heck

   THE $1M VIDEO AD What if the video you are most afraid to publish is the one that changes your business? In this episode of THE Capital CEO, Jen Conkey sits down with Aleric Heck, Founder and CEO of AdOutreach, to unpack how video, paid traffic, funnels, and data come together to create predictable lead generation. Aleric shares how he started on YouTube at age 12, built AppFind into a channel with hundreds of thousands of subscribers, and eventually discovered YouTube ads while promoting mobile apps. That path led him to launch AdOutreach from college and build a career around helping businesses turn video into qualified leads and clients. One of the most powerful moments in the conversation is also one of the simplest. Years ago, Aleric recorded an ad, watched it back, and almost refused to publish it because he did not like how he looked on camera. He ran it anyway. That ad became the first ad to generate $1 million for his business. From there, Jen and Aleric get tactical. He explains how he uses YouTube and Meta video ads, omnipresent retargeting, URL Affinity Audiences, and value-driven creative to build know, like, and trust while attracting better-fit prospects. Aleric also explains how his team sends qualified-lead data back to the ad platforms to create a feedback loop that improves lead quality over time. Finally, the conversation turns to the numbers CEOs should actually watch. Instead of optimizing around cheap leads or surface-level metrics, Aleric explains why marketing should be measured against the point where it hands the baton to sales: a live, qualified call that actually shows up. KEY TOPICS • How Aleric started on YouTube at age 12 and built AppFind • The $500 YouTube ad test that led to thousands of app downloads • Why Aleric turned down a Silicon Valley opportunity to build his own company • Why video is one of the strongest tools for building trust in an AI-driven market • How to create ads that are useful even if the viewer never buys • URL Affinity Audiences and competitor-based targeting • Why different hooks and educate sections should be tested separately • Why audience sophistication affects funnel design • How to decide whether a booking button should appear immediately or later • Green, yellow, and red lead-routing paths based on prospect fit • Sending qualified-lead data back to ad platforms to improve optimization • Leading metrics versus lagging metrics • How Aleric structures daily, weekly, monthly, and quarterly marketing reviews • Why cheap leads are not the goal • The marketing KPI Aleric prioritizes: live, qualified calls that show up • Why CEOs should benchmark KPIs against their own best performance ABOUT ALERIC HECK Aleric Heck is the Founder and CEO of AdOutreach and a leading authority on YouTube ads and video marketing. He got his start on YouTube at age 12 by building AppFind, which grew to more than 600,000 subscribers. He later launched AdOutreach from his college dorm room and scaled it into an 8-figure company. According to Aleric's official bio, AdOutreach has helped thousands of clients collectively generate more than $300 million in revenue from YouTube ads. The company has appeared on the Inc. 5000 list three years in a row, including a #60 ranking in 2022. Aleric is also the author of Video Authority: The Art & Science of Converting Viewers into Clients. CONNECT WITH ALERIC HECK Website: https://aleric.com/ https://adoutreach.com/ YouTube: https://www.youtube.com/@AlericHeckYT Facebook: https://www.facebook.com/AlericJHeck/ LinkedIn: http://linkedin.com/in/alericheck/ X: https://x.com/AlericHeck Instagram: https://www.instagram.com/alericheck/?hl=en TikTok: https://www.tiktok.com/@alericheck FREE RESOURCE Aleric's Free YouTube Ads Strategy PDF: http://adoutreach.com/gift Video Authority Book: http://videoauthoritybook.com/ #TheCapitalCEO #AlericHeck #YouTubeAds #VideoMarketing #LeadGeneration

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