Cash Pay is the go-to podcast for MedSpa, IV therapy, and wellness business owners who want real strategies to scale—without the guesswork. Hosted by Hillary Small, a cash-pay industry expert with over a decade of experience, this show delivers actionable insights to grow and optimize your practice. Hear from industry experts, cut through the noise, and learn what actually works in marketing, operations, and patient experience. Running a profitable practice doesn’t have to be hard. Subscribe now so you never miss an episode!
The Cash Pay Podcast by The Medspa Society
Claim This Podcastby The Medspa Society
5.0(4 reviews)
15 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
67
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality75
Social94
YouTube68
Engagement32
Podcast Overview
Cash Pay is the go-to podcast for MedSpa, IV therapy, and wellness business owners who want real strategies to scale—without the guesswork. Hosted by Hillary Small, a cash-pay industry expert with over a decade of experience, this show delivers actionable insights to grow and optimize your practice. Hear from industry experts, cut through the noise, and learn what actually works in marketing, operations, and patient experience. Running a profitable practice doesn’t have to be hard. Subscribe now so you never miss an episode!
Language
🇺🇲
Publishing Since
6/22/2025
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67
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality75
Social94
YouTube68
Engagement32
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excellent
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Recent Episodes
April 13, 2026
Why Your AI Receptionist Is Turning Clients Away (And How to Fix It)
<p>Is your AI receptionist helping your business… or quietly turning clients away?</p><p>In this episode of the Cash Pay Podcast, we’re looking at one of the biggest mistakes businesses are making with AI right now and why your AI receptionist might be doing more harm than good. With more practices jumping into AI tools expecting instant results, many are ending up with frustrated patients, overwhelmed staff, and missed opportunities.</p><p>Hillary shares what she’s learned from being deep in the trenches over the past six months, building AI systems that actually generate revenue and support teams (not replace them). You'll learn why most AI receptionist setups fall flat and what it really takes to create an experience that feels seamless, helpful, and human.</p><p><br></p><p>Learn More & Connect:</p><p>Become a Connected Practice: <a href="https://connectedpractice.themedspasociety.com/" target="_blank" rel="noopener noreferrer">https://connectedpractice.themedspasociety.com/</a></p><p>Website: <a href="http://www.themedspasociety.com">www.themedspasociety.com</a></p><p>Instagram: <a href="https://www.instagram.com/medspasociety/">@medspasociety</a></p><p>Connect With Hillary: <a href="mailto:hillary@themedspasociety.com">hillary@themedspasociety.com</a></p><p><br></p><p>Free Tools & Resources to Grow Your Business:</p><p>• MedSpa & Wellness Practice Start-Up Guide: <a href="https://themedspasociety.com/start-up-guide-lp">https://themedspasociety.com/start-up-guide-lp</a></p><p>• The MedSpa Society’s Little Black Book of Vendors & Resources: <a href="https://the-medspa-society.myflodesk.com/lbb">https://the-medspa-society.myflodesk.com/lbb</a> </p>
February 5, 2026
5 Things Every Million-Dollar Medspa Has in Common (From Real Practice Data)
<p>What separates med spas that hit seven figures from the ones that sustain seven figures year after year?</p><p>In this episode of the Cash Pay Podcast, we’re breaking down the five most consistent patterns found in million-dollar-plus medical aesthetics practices based on real data, real clients, and years of hands-on experience working with profitable practices through the The Medspa Society.</p><p><br></p><p><strong>Tune In to Hear:</strong></p><ul><li>The #1 mindset shift million-dollar med spas have about branding and marketing</li><li>Why cutting corners early almost always leads to expensive fixes later</li><li>The role founder involvement plays in scaling faster and leading better</li><li>How top practices think about retention as relationship-building, not automation</li><li>Why chasing trends in services and equipment can stall growth instead of accelerate it</li></ul><p> Learn More & Connect:</p><p>Website: <a href="http://www.themedspasociety.com" target="_blank" rel="noopener noreferrer">www.themedspasociety.com</a></p><p>Instagram: <a href="https://www.instagram.com/medspasociety/" target="_blank" rel="noopener noreferrer">@medspasociety</a></p><p>Connect With Hillary: <a href="mailto:hillary@themedspasociety.com" target="_blank" rel="noopener noreferrer">hillary@themedspasociety.com</a></p><p><br></p><p>Free Tools & Resources to Grow Your Business:</p><p>• MedSpa & Wellness Practice Start-Up Guide: <a href="https://themedspasociety.com/start-up-guide-lp" target="_blank" rel="noopener noreferrer">https://themedspasociety.com/start-up-guide-lp</a></p><p>• The MedSpa Society’s Little Black Book of Vendors & Resources: <a href="https://the-medspa-society.myflodesk.com/lbb" target="_blank" rel="noopener noreferrer">https://the-medspa-society.myflodesk.com/lbb</a> </p>
September 24, 2025
Defeated by No-Shows & One-Time Clients - As Seen On Reddit Series
<p>In this episode of The Cash Pay Podcast, host Hillary Small kicks off a new series called As Seen On Reddit, where she unpacks real-world challenges that medspa and wellness practice owners are facing—and the community-driven solutions that can make all the difference.</p><p>The first post in the series comes from an owner feeling defeated by constant no-shows and one-time clients. Hillary breaks down the most effective responses from industry peers and shares her own insights on how to protect your schedule and improve retention.</p><p>You’ll discover practical strategies like requiring cards on file, setting and enforcing no-show fees, and automating appointment reminders to cut down on empty chairs. Hillary also highlights the importance of rebooking clients before they leave, creating memberships or loyalty programs that encourage repeat visits, and building authentic in-clinic experiences that keep patients coming back.</p><p>If you’ve ever felt frustrated by inconsistent schedules or the revolving door of one-time patients, this episode will give you actionable ways to stabilize revenue and strengthen client loyalty.</p><p>🎧 Listen now and subscribe so you never miss an episode.</p><p>Learn More & Connect:<br>Website: <a href="http://www.themedspasociety.com" target="_new" rel="noopener">www.themedspasociety.com</a><br>Instagram: <a href="https://www.instagram.com/medspasociety/" target="_blank" rel="noopener noreferer">@medspasociety</a><br>Connect With Hillary: <a href="" rel="noopener">hillary@themedspasociety.com</a></p><p><br></p><p>Free Tools & Resources to Grow Your Business:<br>• <a href="https://themedspasociety.com/start-up-guide-lp" target="_blank" rel="noopener noreferer">MedSpa & Wellness Practice Start-Up Guide</a><br>• <a href="https://the-medspa-society.myflodesk.com/lbb" target="_blank" rel="noopener noreferer">The MedSpa Society’s Little Black Book of Vendors & Resources</a></p>
15 total episodes available
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Stephanie Vogel
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Frequently asked questions
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- What is The Cash Pay Podcast by The Medspa Society?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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