Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.
What Casino Players Actually Want From the Digital Experience
In this interview, URComped CEO, Craig Shacklett, sits down with Nick Dan-Bergman, CMO of LT Agency, to discuss what casino players actually want from the digital experience and where operators may be falling short. Drawing from LT Agency's 2026 Casino Player Trends Report, Nick breaks down the growing disconnect between casino websites, apps, loyalty programs, and the seamless experience players have come to expect. The conversation also explores how casinos can reduce friction, better reflect the on-property experience online, and make smarter decisions about where to invest in digital. They close with practical thoughts on mobile apps, AI-driven search, and creating digital experiences that feel more useful, connected, and authentic.
Topics Discussed: - Findings from the 2026 Casino Player Trends Report - Gaps between player expectations and operator perceptions - Disconnected casino websites and technology platforms - Non-gaming amenities and group trip decisions - Creating a more integrated digital player journey - Reducing friction within casino loyalty - Determining whether a casino actually needs a mobile app - AI-driven search and the future of casino discovery
23 Sept 2026
How to Build a Casino Host Program That Drives Value
In this interview, URComped CEO, Craig Shacklett, sits down with VIP casino marketing consultant and founder of Plum Couch Hospitality, Travis Grode, to dig into the practical side of building and managing a high-performing player development program. Drawing from his experience helping scale a $1 billion relationship marketing program across more than 40 casino properties, Grode explains why casinos should look beyond simply asking how many hosts they need and instead focus on who should be hosted, where hosts can influence player behavior, and how to protect their time and attention.
Topics Discussed:
What being hosted should actually mean
Who should receive a casino host
Protecting host time and attention
Minimum expectations for casino hosts
Player lifecycle and where hosts add value
Measuring incremental value in player development
Host surveys and player feedback loops
Determining host capacity by market
Player coding and quarterly list cleansing
Prospecting high potential players
Goal setting and host incentive programs
Scaling VIP service without standardizing relationships
6 Aug 2026
The Modern Casino Host Playbook for VIP Relationship Marketing
URComped CEO Craig Shacklett interviews VIP casino marketing consultant Travis Grode on building scalable VIP programs that drive guest loyalty and revenue.
Who has been a guest on The Casino Business Podcast
Names identified in recent episode analyses. Showing up to five guests.
Travis Grode
Tim Brooks
Bryan Icenhower
Iryna Ashyrova
Juan Romero
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 60 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
87
Social presence
0
YouTube
0
Engagement
81
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