Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.
The Casino Business Podcast
Claim This Podcastby Craig Shacklett
5.0(10 reviews)
178 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality87
Social0
YouTube0
Engagement81
Podcast Overview
Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.
Language
🇺🇲
Publishing Since
2/5/2018
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60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality87
Social0
YouTube0
Engagement81
8
Excellent Areas
1
Good Performance
10
Growth Opportunities
excellent
Episode Length
24 minutes
Performing excellently!
good
iTunes Tags
7.2/10
Recommendations available
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needs improvement
Publishing Consistency
Every 17 days
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Recent Episodes
June 10, 2026
The Locals Casino Playbook for Loyalty & Retention
<p>In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what drives loyalty in a high frequency locals market in Henderson, Nevada. Brooks shares how the properties grew by staying close to the guest, moving quickly as an independent operator, and treating service as the core differentiator. The conversation gets practical on experience design, team culture, reinvestment, and retention, along with how operators can apply these principles to larger properties.</p> <p>Topics Discussed:<br /> - Henderson locals market and core customer profile<br /> - Service as the primary competitive advantage<br /> - Turning guest pain points into customer-first pivots<br /> - Promotions and fun built at machine level<br /> - Employee ownership culture and long tenure<br /> - X's and O's of Success service training<br /> - Reinvestment beyond free play first impressions standards<br /> - Reactivation and new guest acquisition strategy<br /> - AI support vs face to face service</p> <p>Learn more: https://trio360.vip/the-locals-casino-playbook-for-loyalty-retention/</p>
May 4, 2026
Turning Live Sports into Casino Revenue: EverPass on Sports Media Commercial Rights
<p>Sports can be a major revenue driver for casinos, boosting foot traffic, customer engagement, and spending across gaming and F&B. However, there is a growing complexity of sports media rights and legal compliance for commercial use. EverPass Media CMO, Bryan Icenhower, joins URComped CEO, Craig Shacklett, for an interview that discusses how EverPass simplifies access to premium sports content for commercial venues, including marketing assets and promotional tools. By aggregating content, ensuring proper licensing, and serving as the exclusive distributor of NFL Sunday Ticket for U.S. commercial establishments, Everpass simplifies the complexity for venues looking to capitalize on live sports</p> <p><strong>Topics Discussed:</strong><br /> - What does EverPass Media do?<br /> - Solving sports media rights<br /> - Exclusive distribution of NFL Sunday Ticket deal<br /> - Key investors and strategic backing<br /> - The impact of live sports on casino revenue<br /> - Positioning sports rights as a revenue-generating platform<br /> - Utilizing fan behavior data and targeted marketing strategies<br /> - Marketing and promotional support <br /> - Importance of legal compliance and risks<br /> - Value of in-venue sports viewing experiences <br /> - Commercial licensing solutions to prevent copyright infringement</p>
March 18, 2026
Casino Marketing in Unregulated Markets: Ukraine and Eastern Europe
<p><strong>Craig Shacklett</strong>, URComped CEO, interviews <strong>Iryna Ashyrova</strong>, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future.</p> <p><strong>Topics Discussed:</strong></p> <p>– How Iryna discovered and connected with the casino business podcast<br /> – Overview of the Ukrainian gambling market today<br /> – Impact of past corruption and current regulatory instability<br /> – Effects of the war between Russia and Ukraine on regulation and operators<br /> – Major operators exiting the market<br /> – The evolution of gambling in Ukraine and the digital growth<br /> – Game preferences in Ukraine<br /> – Marketing practices in Eastern Europe<br /> – Cross-promotion with sports and famous athletes<br /> – VIP programs<br /> – Segmentation among operators<br /> – The rise of crypto casinos</p> <p>Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/</p>
178 total episodes available
Recent guests on The Casino Business Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Seni Thomas
Guest
Nick Ippolito
Guest
Kevin Sweet
Guest
Jaimie McGuiness
Guest
Charleyn Jacobson
Guest
Melissa Newman
Guest
Juan Romero
Guest
James O'Kimosh
Guest
Jim Sulima
Guest
Craig Shacklett
Guest
Vince Lentini
Guest
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Frequently asked questions
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- What is The Casino Business Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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