Episode 10 | Future of Manufacturing with Pete Osborne, Professor at University of Sheffield AMRC
We’re joined by Pete Osborne, Professor of Advanced Manufacturing at the University of Sheffield AMRC and Director at Innovation Launchpad Network+. Pete has worked at the AMRC for nearly 18 years, having originally come to Sheffield from Norfolk to study engineering - and, like many, never left. In this episode, Pete gives us a fascinating insight into the University of Sheffield AMRC: how it came about, what it does today, and the pivotal role it’s set to play in implementing the UK’s 10-...
Liz Goodbrand, ADHD coach, discusses neurodiversity in marketing, burnout, and masking, providing insights into creating neuro-inclusive work environments in an interview with the host.
4 Oct 2025
Episode 8 | AI in B2B Marketing with Jake Bird, Director of JI Marketing
Jake Bird, Director of JI Marketing, discusses the current role and future potential of artificial intelligence in B2B marketing, in an interview on AI consultancy.
20 May 2025
Episode 7 | B2B PR with Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting
We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting. After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a board". Caroline is focused on creating clear, confident communication that builds brands when things are good, and protects them when they’re not. In...
2 Mar 2025
Building a growth team, maximising impact as a solo marketer, attribution, and AI, with Dan Mortimer at Nimble Approach
We’re joined by Dan Mortimer, Head of Marketing at Nimble Approach, a technology consultancy headquartered in Sheffield. Early on in his career, Dan ran Norton Creative, a marketing agency formed as part of The Sheffield College, designed to help apprentices gain real world skills and experience working on live briefs for real companies. He has creative skills in video production, photography, design and websites, which he put to use at leading Sheffield agency Vivid Creative. Next, Dan led ...
6 Jan 2025
The Sheffield Digital story, the UK Tech Cluster Group and developing the Sheffield innovation ecosystem with Mel Kanarek at Sheffield Digital
We're joined by Mel Kanarek, Digital Economy Specialist and Director at Sheffield Digital. Mel began her career in the music, fashion and consumer goods industries, but has always been far more interested in business to business and technology. In the early 1990s, Mel was able to combine these elements by working at a PR firm focused on B2B tech, experiencing the dot com boom and bust and Y2K. In a wide-ranging career, Mel has been an agency MD, run her own business, and been involved in st...
9 Dec 2024
Manufacturing, MBA and freelancing with Charlotte Allen at Millgate Connect
We're joined by Charlotte Allen, Marketing Manager at Millgate Connect. Charlotte began her B2B marketing career at GE, before moving on to Atmospheric Water Generation manufacturer Hogen Systems. Earlier this year, she started a new chapter at Millgate Connect, the telecommunications branch of tech firm Millgate. In the episode we cover: Manufacturing • What it's like to work as a marketer in the manufacturing sector • Some of the idiosyncrasies and nuances to be aware of • The main chall...
25 Nov 2024
B2B copywriting and content strategy with Tom Wearing
We’re joined by freelance B2B copywriter and content strategist, Tom Wearing. Tom started his career as a graduate in a client services role at a large B2B marketing agency. He realised fairly quickly that he was better suited to working as a creative, and moved into the agency's copywriting team. Tom has developed a reputation for being an excellent copywriter, and has been working freelance since early 2022. Currently, his main focus is working with B2B agencies to support their enterprise...
3 Nov 2024
Account-based marketing (ABM) with Paola Piccinno at Piccinno Strategic Marketing
We’re joined by Fractional Marketing Strategist, Paola Piccinno. Paola has spent most of her career working at global tech corporations in the UK, EMEA and now APAC. Last year, she decided to embark on a fractional journey, and is currently focused on partnering with B2B agencies and companies all over the world to support them with their ABM and broader marketing initiatives. We cover: • How Paola would define account based marketing • Paola's view on the best place to start with AB...
19 Oct 2024
B2B content marketing with Maddy Barber at Jiminny
We’re joined by Maddy Barber, who leads content marketing at award-winning conversation intelligence platform, Jiminny. We cover: • How Maddy would define content marketing • What good content marketing looks like • What content marketing approaches aren’t working so well • Maddy’s main learnings about content marketing this year • How Jiminny can help marketers create more compelling content • What a typical day looks like for Maddy in her role • Remote work at Jiminny and how it wor...
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