About The Catalyst Code with Success Alchemist Diane Armitage
Hosted by Diane Armitage, global mentor and Bob Proctor’s writing partner for 27 years. Now, step behind the curtain, crack the code, and shift from default to designed. Because you’re not just a dreamer. You’re The Catalyst. Now you’ve got the code.
Six months ago at the beginning of the year, you probably had a destination in mind …
A book you were going to finish.
A business you were going to launch.
A certification you were going to earn.
A change you were finally going to make.
And now? You're staring at the rather large gap between where you are and where you thought you'd be by now.
In this episode of Catalyst Code Business Wealth, Diane Armitage uses one of the most memorable scenes from the movie, "Speed," to explain why most people don't get stuck because of motivation, discipline, or effort - they get stuck because the architecture required to make the leap doesn't exist yet!
If you're trying to build something important and can't quite see how to get from here to there, this episode is for you.
#TheCatalystCode #PersonalDevelopment #BusinessStrategy #IdentityShift #GoalSetting #Leadership
19 Jun 2026
The Fish Who Thought Birds Were Fish
Have you ever met someone who's attended every conference, hired every coach, read every book, worked through every process... and somehow they're still wrestling with the exact same problem?
I had breakfast with one this week.
What happened next led to my concluding observation on why smart people – and smart businesses – stay stuck.
Oddly enough, it involves a fish and a bird.
#TheCatalystCode
#HumanBehavior
#Identity
#BusinessGrowth
#Leadership
#EntrepreneurMindset
#BusinessStrategy
#PersonalDevelopment
#TheFishWhoThoughtBirdsWereFish
12 Jun 2026
The Flying Monkey Effect: Why Customers Really Leave
Why do customers leave?
Most businesses I begin consulting with think it's because of one big mistake. It usually isn't.
In this episode of Catalyst Code: Business Wealth, Diane Armitage shares a self-prescribed "simple" photo-book purchase that turned into a masterclass on customer experience, friction, loyalty and the invisible cost businesses never measure.
… Because customers rarely leave because of the big thing. They leave because of the monkeys.
#DianeArmitage #CatalystCode #BusinessWealth #CustomerExperience #BusinessGrowth
Reach and audience
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YouTube views
74,544
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 63 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
96
Social presence
0
YouTube
76
Engagement
0
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