Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440
Casey loaded a real job posting into ChatGPT and told it to act like the CEO interviewing John, without revealing who they were. John had two goals: figure out who he's talking to, and get the job. The company turned out to be Beast Industries.
In this episode, John walks through the exact tactics he used: refusing to enter the interviewer's frame, mirroring from Never Split the Difference, asking more questions than he answered, and diagnosing the problem the founder has been wrestling with in the shower. The big risk: telling Jimmy that the biggest mistake he could make is becoming Jimmy the businessman instead of Jimmy the YouTuber. Most hires fail because the person hiring can't say what success looks like. Job interviews are sales calls. Treat them that way.
Topics discussed:
00:00 - The challenge: get a job from a mystery famous CEO
01:06 - Why your job in any interview is to be memorable
03:12 - Refusing vague questions and forcing clarity
05:44 - The mirroring technique from Never Split the Difference
20:36 - Spotting the clues that point to Mr. Beast
27:06 - Why asking more questions than you answer builds trust
36:09 - The risky bet: diagnose the founder's shower problem
40:33 - Why Jimmy the businessman is hurting Jimmy the YouTuber
44:55 - The real reason most new hires fail
48:46 - The final score and where John tanked
Learn more about our sponsors:
https://www.attentive.com/
https://fuego.io/
https://www.socialsnowball.io/
https://redo.com/
🔗 CONNECT WITH JOSH SUGGS:
https://www.streettalk.com/
https://x.com/joshsuggss
https://www.instagram.com/joshsuggss/
https://www.instagram.com/streettalk/
🔗 CONNECT WITH JOHN:
https://www.linkedin.com/in/john-coyle-1bb231120/
https://www.tiktok.com/@johnjhcoyle
🔗 CONNECT WITH BART :
https://szaniewski.com/
https://www.instagram.com/theszef/
https://www.linkedin.com/in/bart-szaniewski-374b1141/
This episode was produced by Podcast Boutique
18 Jun 2026
3 Reasons Your E-Commerce Brand Stopped Scaling (And What to Do Next)
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440
Most AI projects in e-commerce are shiny object syndrome. The dream of the one-person, one-billion-dollar company is real, but it probably isn't your company. Meanwhile, 50% of Americans are now more concerned than excited about AI, and customers can spot AI content from a mile away.
In this solo episode, John walks through six reasons you probably shouldn't use AI in your business, then flips it and shows exactly how he uses it to make money without wrecking the brand. The framework: out-of-the-box tools first, then human in the loop, then human on the loop. Avoid the fully autonomous dream. The biggest unlock isn't replacing your team. It's making sure your day-to-day execution team isn't the one tasked with figuring AI out.
Topics discussed:
00:00 - The truth about implementing AI in your business
01:16 - Six reasons not to use AI (people genuinely don't like it)
07:18 - Why AI projects become the worst shiny object
09:39 - The one-person billion-dollar company isn't yours
13:04 - Why a human has to be accountable when things go wrong
20:26 - Human opinion is the scarce resource in the age of AI
30:29 - Why AI is still worth using anyway
44:00 - The Jones Road case study: 25% lift in profit per visitor
49:38 - Why your execution team shouldn't be your AI team
53:09 - Human in the loop vs on the loop vs out of the loop
Learn more about our sponsors:
https://www.attentive.com/
https://fuego.io/
https://www.socialsnowball.io/
https://redo.com/
🔗 CONNECT WITH RYAN DEISS:
https://scalable.co/
https://www.linkedin.com/in/ryandeiss/
https://www.youtube.com/@RyanDeissOfficial
🔗 CONNECT WITH JOHN:
https://www.linkedin.com/in/john-coyle-1bb231120/
https://www.tiktok.com/@johnjhcoyle
🔗 CONNECT WITH BART :
https://szaniewski.com/
https://www.instagram.com/theszef/
https://www.linkedin.com/in/bart-szaniewski-374b1141/
This episode was produced by Podcast Boutique
11 Jun 2026
The 4 E-Commerce Channels That Get You to $2M (Pick One)
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440
Most founders dabble in all four marketing channels and wonder why they're stuck under $2M. There are only four channels that get an e-commerce brand from zero to $2M. Pick one and ride it all the way before you think about a second.
In this solo episode, John walks through the framework live with Casey, mapping every brand into one of four buckets based on what you have (time or money) and what your product is (differentiated or not). He covers real examples across SSDs, Jacklings chili, bandages, and Neurogum, then closes with the 100-day rule: commit hard, or move on.
Topics discussed:
00:00 - Why dabbling in four channels keeps you stuck
01:43 - The only four channels that get you to $2M
02:00 - The matrix: time vs money, differentiated vs not
03:39 - Time and a non-differentiated product: TikTok Shop influencers
12:18 - Money and a differentiated product: Meta ads
16:24 - Money and a non-differentiated product: Google ads
20:15 - Time and a differentiated product: organic content on TikTok
22:55 - Why now is the golden window for organic
30:30 - The fashion exception: when clothing is differentiated and when it isn't
36:38 - The 100-day rule: commit hard or move on
Learn more about our sponsors:
https://www.attentive.com/
https://fuego.io/
https://www.socialsnowball.io/
https://redo.com/
🔗 CONNECT WITH RYAN DEISS:
https://scalable.co/
https://www.linkedin.com/in/ryandeiss/
https://www.youtube.com/@RyanDeissOfficial
🔗 CONNECT WITH JOHN:
https://www.linkedin.com/in/john-coyle-1bb231120/
https://www.tiktok.com/@johnjhcoyle
🔗 CONNECT WITH BART :
https://szaniewski.com/
https://www.instagram.com/theszef/
https://www.linkedin.com/in/bart-szaniewski-374b1141/
Who has been a guest on The Checkout
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Nick Shackelford
Bart
Bart S
John J Coyle
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