The Chris Bussing Podcast [ Sell More | Live More ]

About The Chris Bussing Podcast [ Sell More | Live More ]

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

Publisher

Chris Bussing

Category

business

Language

en

Explicit

No

First episode

4 Dec 2023

Latest episode

4 Nov 2026

Latest episodes

186 episodes in the feed.

1. 

   4 Nov 2026

   #186 The Myth Of Price: Why You NEED To Charge More & How To Do It

   🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult/ 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session/ Don's Website →https://www.doncooper.com/ Don's LinkedIn →https://www.linkedin.com/in/salesheretic/ Timestamps 00:00 - Why You Should Charge Higher Prices 01:09 - The Biggest Myth About Pricing 01:56 - Why Salespeople Give Discounts 04:43 - Overcoming the Fear of Charging More 06:51 - Understanding the True Value of Your Product 08:15 - How to Prevent Price Objections 11:34 - The Emotional Side of Selling 14:29 - Selling to Pain vs. Selling to Goals 17:59 - How to Become a Better Listener 23:44 - How to Handle "Your Price Is Too High" 26:11 - Why Customers Ask for Discounts 31:13 - How to Beat Cheaper Competitors 34:06 - A Real-World Pricing Negotiation Example 37:18 - Will Raising Prices Cost You Customers? 39:45 - The Philosophy Behind Ethical Selling 43:20 - What It Means to Be a Sales Heretic ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

2. 

   28 Oct 2026

   #185 Why Most Sales Leaders Are Getting AI Completely Wrong

   Check out Outreach →https://tinyurl.com/2ar2979m Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Justin →https://www.linkedin.com/in/justinjayjohnson/ Check Out Synopsis →https://getsynopsis.ai/ Timestamps 00:00 - How Companies Are Getting AI Wrong 00:21 - Why AI Agents Need Better Data Infrastructure 01:17 - Level 1 AI Use Cases for Sales Teams 02:05 - The Problem with AI-Generated Sales Emails 02:47 - Why AI Can't Replace the Human Touch 04:04 - Using AI Without Losing Authenticity 04:34 - Level 2 AI: Driving Revenue and Profitability 05:45 - Can AI Coaching Replace Sales Managers? 06:32 - How to Scale Sales Coaching with AI 07:46 - Synopsis: The Origin Story 08:34 - Solving the Enterprise Data Infrastructure Problem 09:43 - How Synopsis Simplifies Data Infrastructure 10:07 - Career Advice for CROs and Sales Leaders 10:38 - The Secret to Great Sales Leadership ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

3. 

   26 Oct 2026

   #184 How Top Sales Teams Are Using AI to Win More Deals

   Check out Outreach →https://tinyurl.com/2ar2979m 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Timestamps 00:00 – How Outreach’s CMO Uses Outreach 01:39 – The Secret to Sales and Marketing Alignment 02:41 – Helping Sales Teams Reach Their Full Potential 04:27 – How AI Agents Are Transforming Marketing 05:28 – Build vs. Buy: The Future of AI in Sales 07:01 – How Outreach Helps Customers Succeed Faster 09:40 – Outreach Is Much More Than Sales Engagement 11:27 – AI Forecasting and Sales Coaching 12:58 – Why Speed Wins in Sales 14:07 – Real Customer Success Stories: Siemens and More 16:07 – From Engineering to CMO: Holly’s Career Journey 17:27 – What’s Next for Outreach and AI ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

Who has been a guest on The Chris Bussing Podcast [ Sell More | Live More ]

Names identified in recent episode analyses. Showing up to five guests.

• Former Oracle and Google Account Executive
• Anthony Iannarino
• tech sales expert
• unnamed guest
• Kevin Dorsey

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,138,676

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

4.6 / 5

11 ratings

Podcast Authority Score: 48 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

86

Engagement

32