Business that builds you back.
I’m Christel Crawford—Access Consciousness facilitator turned executive performance coach for creative founders.
But here’s the twist: I’m building this new business out loud.
Every week, I’m documenting what it really takes to go from transformational coach to well-paid specialist—from rewiring my identity to refining my offers to landing high-level clients.
This show is both a blueprint and a behind-the-scenes.
If you're a transformational coach still stuck at “almost,” wondering why your business doesn’t reflect your brilliance, this is your front-row seat to what actually works.
You’ll hear:
→ The raw experiments behind launching a new executive brand
→ The exact steps I took to go from clarity-seeking to $10K months
→ Live coaching, identity shifts, and bold business strategy
No formulas. No fluff. No pretending.
Just the truth about building a business that finally pays you—while becoming the version of you who can lead it.
If you want the unfiltered version and a front-row seat to your own transformation, join me inside Freebuilt: My First $1K—the first program designed specifically for transformational coaches who want to finally get paid.
[Join the waitlist → https://tally.so/r/w2VRVV]
236: Why Making More Money Could Be Ruining Your Life with Jacob Pegs
In this powerful episode of The Christel Crawford Show, I get to speak with my business coach and founder of Modern Maker, Jacob Pegs, who reveals the untold truth about the cost of his success and the secrets to his rebirth.
From burnout to breakthrough, Jacob takes us on a raw and vulnerable journey of how he went from hustling to creating a life and business that truly aligns with his values.
Some of the key bits:
→ The Price of Hustle: Jacob opens up about the extreme stress he experienced while building his business and how it nearly cost him his health and relationships.
→ The Moment of Clarity: Learn about the pivotal moment that made Jacob realize that chasing money just for the sake of it was unsustainable—and how it led him to redefine his approach to work and life completely.
→ Aligning with Your True Purpose: Jacob shares how he went from corporate grind to entrepreneurship by following his creative passions and embracing alignment over profits.
→ Breaking Free from the "Money Trap": Discover how Jacob shifted from being controlled by money to using it as a tool for freedom, happiness, and meaningful work.
→ Healing Inner Wounds: Jacob talks about confronting his childhood trauma and the role that self-awareness and therapy played in healing his relationship with success and money.
→ Creating a Business by Design: How Jacob went from a thriving web agency to founding Modern Maker, designing a business and life that nourish both his soul and his bank account.
If you're stuck in hustle culture or overwhelmed by the demands of your business, Jacob’s story offers hope and a blueprint for how to step into a more peaceful, aligned, and impactful life.
Resources Mentioned:
Jacob Pegs on LinkedIn: https://www.linkedin.com/in/jacob-pegs/ (https://www.linkedin.com/in/jacob-pegs/)
Modern Maker: https://swipemymojo.com/ (https://swipemymojo.com/)
Follow Jacob on Twitter & Instagram: @mostmojo
Jacob’s Newsletter: https://swipemymojo.com/
(https://swipemymojo.com/)A free mini-course on functional consciousness: https://christeljoycrawford.com/ (https://christeljoycrawford.com/)
Don’t miss this eye-opening conversation that will challenge how you view success, money, and your purpose in the world.
Less really can be more.
3 Jan 2025TRANSCRIPT
235: How to Change Your Life & Business in 2025
TO CHECK OUT THE SPRINT: christeljoycrawford.com/sprint. In this episode, I reflect on my significant changes in 2024 and explore the process of transforming my life and business in 2025. I emphasize the importance of vision, explaining how a clear long-term vision can guide daily actions and decisions. I draw from my personal experiences and insights from my Access Consciousness era, and discuss the emotional cycle of change, highlighting stages from uninformed optimism to success and fulfillment. At the end, you are invited to join a four-week sprint to define your vision and implement systems to make your dreams a reality. christeljoycrawford.com/sprint 00:00 Introduction: Changing Your Life and Business in 2025 00:20 Reflecting on 2024: A Year of Reinvention 01:29 Building a New Empire: Time Management and Vision 02:49 Creating a Scalable Business Model 03:52 The Power of Vision: A Five-Step Process 06:37 Embracing Aspirational Vision 18:41 Navigating the Emotional Cycle of Change 25:23 Join the Sprint: Implementing Your Vision
22 Apr 2024TRANSCRIPT
Ep 234: 10 things you can do right now to grow your business!
Growing a business is the most non-linear experiment on the planet!
Where are you in the process? 😁
-- just starting
-- right in the messy middle
-- on an upswing
-- on a de-escalation
-- building towards a bigger future
There are SO many phases to business, but these tools and this conversation will touch on them ALL.
If you need a deep escalation into some serious (and fun!) Growth Problems, join me for the webinar this week!
You can register here 👉 https://www.christeljoycrawford.com/gettingitright (https://www.christeljoycrawford.com/gettingitright)
Inside a recent episode
236: Why Making More Money Could Be Ruining Your Life with Jacob Pegs
Published 27 Jan 2025 · Transcript excerpt
[…] What can we do? Was it that or was it something else? Yeah, I mean, it was a little quotes that I sort of told myself, which was you built a business you want to run away from. You now want to build a business you want to run towards and a business not built by design is a business built by default. […]
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