The Dealer Playbook
Hosted by Michael and Michael Cirillo · Michael Cirillo
4.9from 132 ratings
- 726
- Episodes
- 138
- Transcribed
- 132
- Ratings
- Daily
- Cadence
- 2014
- First episode
- 1M
- YouTube views
About The Dealer Playbook
The Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
- Publisher
- Michael Cirillo
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 4 Apr 2014
- Latest episode
- 6 Oct 2026
Latest episodes
138 of 726 episodes have a transcript.
6 Oct 2026TRANSCRIPT
“AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI
29 Sept 2026TRANSCRIPT
“I Didn’t Have to Chase Ups” — Car Sales Systems Behind 64 Cars in 15 Days | Kevin Rudolph, Sales Team Leader at Royal Buick GMC
22 Sept 2026TRANSCRIPT
“Stop Doing The Memes” — What Actually Works for Dealers on Social Media | Charlie Czerniawski, Car Sales Manager at Sansone Toyota
Inside a recent episode
“AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI
Published 6 Oct 2026 · Transcript excerpt
[…] 12 months. 12 months. That's a huge uptick. in user adoption. Like, are we moving into a world where the way we've been thinking about websites is going to be obsolete and we need to be thinking about them as repositories of clean content and inventory data? I'm not even going to just express my own opinion because the short answer is yes, but we're already seeing the evidence of that. Cloudflare last month said that we've we crossed over the 50% threshold to where more traffic on the internet is machine to machine than it is human. It's in the low 51, 52% range is now agentic AI across the internet and less humans. […]
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See plansWho has been a guest on The Dealer Playbook
Names identified in recent episode analyses. Showing up to five guests.
- Wade Kerzie
- Kevin Rudolph
- Charlie Czerniawski
- Hank Ebeling
- Travis Baldwin
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 1,158,637
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.9 / 5
- 132 ratings
Podcast Authority Score: 87 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 99
- Social presence
- 0
- YouTube
- 93
- Engagement
- 95
Contact The Dealer Playbook
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about The Dealer Playbook
Who hosts The Dealer Playbook?
Michael and Michael Cirillo host the show. Published by Michael Cirillo.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does The Dealer Playbook take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
138 of 726 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of The Dealer Playbook?
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