Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
The Edward Show
Claim This Podcastby Edward Sturm
4.6(45 reviews)
1,116 episodes
Updated Daily
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86
Podcast Authority
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Podcast Overview
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Language
🇺🇲
Publishing Since
7/12/2023
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Recent Episodes
July 25, 2026
Rank & Rent SEO: How Ippei Built 130 Sites - and Made $240K From One 15-Hour Website
<p>E1117: Breaking down Rank-and-Rent, one of the most profitable local SEO business models.</p> <p>We are joined by a pro in the subject: Ippei Kanehara</p> <p>Ippei has been building Rank-and-Rent websites for more than 11 years. During that time he's built hundreds of local lead generation sites, generated recurring income from websites that are over a decade old, and recently built 130 new sites to test what's working in SEO today.</p> <p>One of his earliest websites took around 15 hours to build and has generated more than $240,000 over its lifetime while continuing to produce recurring monthly revenue.</p> <p>We cover the complete strategy behind modern Rank-and-Rent SEO, including niche selection, keyword research, website architecture, topical authority, Google Business Profiles, AI content workflows, and why bottom-of-the-funnel SEO continues to outperform many traditional content strategies.</p> <p>Whether you're an SEO professional, agency owner, affiliate marketer, local business owner, or someone looking to build recurring income online, this episode is packed with practical insights and real-world examples.</p> <p>Topics covered include:<br /> - What Rank-and-Rent SEO is<br /> - Whether Google Business Profiles are still required<br /> - How the business model differs from running an SEO agency<br /> - How to generate leads before signing clients<br /> - Using free leads to acquire long-term customers<br /> - Commission deals vs. flat monthly rental agreements<br /> - Why recurring rental income often produces lower client churn<br /> - The biggest misconceptions about rank and rent<br /> - How successful operators continue building without relying entirely on GBP<br /> - Choosing profitable local niches<br /> - Why home service businesses continue to offer strong opportunities<br /> - High-ticket vs. low-ticket service industries<br /> - Avoiding overly competitive local markets<br /> - What to look for when analyzing competing websites<br /> - Why many local businesses still have weak SEO<br /> - Exact match domains and partial match domains<br /> - Building brands around local search intent<br /> - Website structures that consistently rank<br /> - Homepage optimization<br /> - Heading hierarchy<br /> - Service page strategy<br /> - Sub-city landing pages<br /> - Internal linking strategy<br /> - Using the homepage as the authority hub<br /> - Building topical authority across an entire site<br /> - How many pages to launch with<br /> - Creating dozens of bottom-of-the-funnel pages<br /> - Expanding into neighboring cities<br /> - Finding overlooked service keywords<br /> - Using Google's autocomplete for keyword research<br /> - Google Search Console to discover new opportunities<br /> - When to create new pages versus expanding existing content<br /> - Information architecture for local SEO<br /> - AI-assisted content creation<br /> - Entity optimization<br /> - Editing AI content for higher quality<br /> - Making local landing pages more unique<br /> - Case studies and location-specific content<br /> - Image strategies for local websites<br /> - Link building vs. topical authority<br /> - Why Ippei has largely stopped relying on guest posts<br /> - Using internal authority across owned websites<br /> - Building multiple websites for the same client<br /> - Scaling local SEO without unnecessary complexity<br /> - The first 30 days of launching a new Rank-and-Rent website<br /> - Why beginners should build multiple sites<br /> - Common mistakes new local SEO operators make</p> <p>We also discuss how Google's algorithm updates have affected different business models. Ippei shares how large content websites can be heavily impacted by updates while many local lead generation sites continue producing consistent results by focusing on commercial search intent and bottom-of-the-funnel keywords.</p> <p>⭐️ Ippei's Blog - <a href= "https://ippei.com/">https://ippei.com/</a> <br /> ⭐️ Ippei's Web Builder & Call Tracking - <a href= "https://ippei.com/dashboard/">https://ippei.com/dashboard/</a> <br /> ⭐️ Ippei Kanehara on YouTube - <a href= "https://www.youtube.com/@IppeiSEO">https://www.youtube.com/@IppeiSEO</a> </p> <p>💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: <a href= "https://compactkeywords.com/">https://compactkeywords.com/</a> </p> <p>00:00 Rank and Rent Intro<br /> 00:27 Model Breakdown<br /> 03:31 Monetization and Billing<br /> 05:03 Why It Beats Agencies<br /> 08:48 Ippei Origin Story<br /> 14:24 Best Site Example<br /> 14:58 Misconceptions and GBP<br /> 17:17 Picking Profitable Niches<br /> 18:46 Reading Competition Right<br /> 23:07 Site Structure Basics<br /> 25:44 Branding and Scaling Cities<br /> 28:22 EMDs and Must Have Pages<br /> 31:36 Internal Linking Strategy<br /> 36:31 Avoiding Doorway Pages<br /> 39:44 AI Content Workflow<br /> 43:34 Keyword Research Methods<br /> 46:22 GSC Insights and New Pages<br /> 47:27 Keyword Page Splits<br /> 48:31 Backlinks Versus Authority<br /> 51:09 First 30 Days Blueprint<br /> 54:38 Site Structure Strategy<br /> 56:35 Image Sourcing Tactics<br /> 57:59 GBP Lead Boost<br /> 01:00:45 Video Verification Hacks<br /> 01:05:52 Reviews And Conversions<br /> 01:08:23 Monetization Models<br /> 01:10:08 Lead Handoff Scripts<br /> 01:16:16 Contracts And Leverage<br /> 01:18:14 Scaling And Mistakes<br /> 01:21:51 Mega Brand Rollup<br /> 01:27:18 Why Projects Fail<br /> 01:29:30 Final Wrap Up</p> <p>The Edward Show. Your daily search engine optimization podcast: <a href= "https://edwardsturm.com/the-edward-show/">https://edwardsturm.com/the-edward-show/</a> </p> <p>#rankandrent #seo #searchengineoptimization</p>
July 24, 2026
What Actually Works in SEO in 2026 - James Dooley on AI Search, Links & "Money-Hat" SEO
<p>E1116: James Dooley joins the pod to explain what's working in SEO in 2026, based on years of testing across hundreds of websites, multiple industries, and highly competitive search markets.</p> <p>James describes himself as a "money-hat SEO": he is less interested in labels such as white hat or black hat and more interested in testing, measuring results, managing risk, and building assets that make money over the long term.</p> <p>We discuss:<br /> - What James does during the first 30 days of a new SEO project<br /> - Why he often builds an exact-match domain, a partial-match domain, and a branded website for the same business<br /> - How he chooses between short-term ranking opportunities and long-term brand building<br /> - Why bottom-of-the-funnel pages remain central to his lead-generation strategy<br /> - How to tell whether a site needs more authority, better content, content pruning, or conversion work<br /> - What "discovered, not indexed" and "crawled, not indexed" can reveal about a website<br /> - Why deleting a large percentage of weak pages can sometimes increase traffic<br /> - What the Google API leak confirmed about user signals, clicks, branded searches, and NavBoost<br /> - Why site speed, concise content, image size, dwell time, and user behavior still matter<br /> - Which links still move rankings in 2026, including digital PR, guest posts, citations, press releases, and PBNs<br /> - Why James now prefers links that competitors cannot easily copy<br /> - What still works in iGaming SEO and why James is reducing his involvement in that market<br /> - How parasite SEO, expired domains, exact-match domains, and indexing tools fit into his current process<br /> - Why top-of-the-funnel content is increasingly being published on Reddit, social platforms, and third-party sites<br /> - How one strong review, testimonial, award, or case study can be repurposed across many platforms<br /> - Why force-indexing social posts and third-party content may help those pages appear in search and AI systems<br /> - How brands can improve their chances of being cited and linked in Google AI Overviews<br /> - Why consensus and third-party corroboration matter for recommendations in ChatGPT, Gemini, Claude, and Perplexity<br /> - James's "who you are, what you do, and why you're brilliant" framework<br /> - How knowledge panels, Knowledge Graph IDs, schema, books, podcasts, IMDb, Wikidata, and entity connections work together<br /> - The difference between using schema for rankings and using schema to clarify an entity<br /> - How James outranked another well-known person with the same name in Google's Knowledge Graph<br /> - Why fewer clicks from informational searches do not always mean fewer leads or sales<br /> - How AI-assisted search can send better-informed prospects who are more likely to convert<br /> - The SEO mistakes James has made, how he tests penalties, and why he teaches new team members to find the limits<br /> - The one SEO action he recommends completing in the next 24 hours<br /> - Why SEOs should test ideas instead of repeating advice they have never verified</p> <p>⭐️ James Dooley's website - <a href= "https://jamesdooley.com/">https://jamesdooley.com/</a> <br /> ⭐️ James Dooley on 𝕏 - <a href= "https://x.com/james_dooley">https://x.com/james_dooley</a> <br /> ⭐️ James Dooley on LinkedIn - <a href= "https://www.linkedin.com/in/jameszdooley/">https://www.linkedin.com/in/jameszdooley/</a> <br /> ⭐️ James Dooley on Instagram - <a href= "https://www.instagram.com/jameszdooley/">https://www.instagram.com/jameszdooley/</a> <br /> ⭐️ James Dooley on Facebook - <a href= "https://www.facebook.com/james.dooley1/">https://www.facebook.com/james.dooley1/</a> <br /> ⭐️ James Dooley on YouTube - <a href= "https://www.youtube.com/@JamesDooley">https://www.youtube.com/@JamesDooley</a> </p> <p>💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: <a href= "https://compactkeywords.com/">https://compactkeywords.com/</a> </p> <p>00:00 Welcome James Dooley<br /> 00:32 From Business to SEO<br /> 01:46 Content Amplification Flywheel<br /> 05:11 First 30 Days SEO<br /> 08:07 Money Hat SEO<br /> 11:58 Google Leak Signals<br /> 15:52 iGaming Negative SEO<br /> 19:13 Pruning and Authority<br /> 21:14 Revenue Keyword Research<br /> 23:52 Multi Domain Strategy<br /> 26:26 Entity SEO Knowledge Panels<br /> 31:01 Link Tactics 2026<br /> 36:17 Schema for Entities<br /> 40:50 Search Volume vs Corroboration<br /> 42:20 Schema for Knowledge Panels<br /> 43:37 Schema Testing for Rankings<br /> 44:35 R&D Testing Mindset<br /> 46:13 Social Platforms for Long Tails<br /> 48:12 AI Overviews and Better Leads<br /> 50:15 Consensus Framework for AI<br /> 52:56 Amplify Testimonials Everywhere<br /> 56:57 Ethics of Review Manipulation<br /> 59:49 Semantic Triples Explained<br /> 01:01:35 Force Indexing Social Proof<br /> 01:04:43 Omnichannel Consistency Wins<br /> 01:08:20 Mentorship and Industry Growth<br /> 01:10:27 Nofollow and Mentions Debate<br /> 01:11:44 Unlinked Mentions Matter<br /> 01:12:36 Why SEO Is Surging<br /> 01:13:54 Bottom of Funnel Keyword Wins<br /> 01:15:01 Inside Their SEO Testing Lab<br /> 01:16:43 Image Search Traffic Plays<br /> 01:18:01 Video And Podcasting Boost<br /> 01:18:37 Podcast Syndication For LLMs<br /> 01:24:08 Monetizing Podcasts With Sponsors<br /> 01:26:49 Strategic Micro Episodes Plan<br /> 01:30:16 Three Questions<br /> 01:36:04 Who To Follow In SEO<br /> 01:40:46 Wrap Up And Where To Find</p> <p>The Edward Show. Your daily search engine optimization podcast: <a href= "https://edwardsturm.com/the-edward-show/">https://edwardsturm.com/the-edward-show/</a> </p> <p>#searchengineoptimization #seo #blackhatseo #digitalmarketing</p>
July 23, 2026
He Lost 50% of His Google Traffic to AI Overviews (Here's How He Recovered)
<p>E1115: Endre Olsvik Elvestad built a large SEO program around SignLab, a sign-language learning company. Its websites offered searchable sign language videos across multiple countries.</p> <p>Then Google AI Overviews appeared.</p> <p>SignLab lost about 50% of its Google clicks. High-intent traffic and app downloads fell even harder. Google could show the answer directly in search by displaying SignLab's videos, leaving users with no reason to visit the website.</p> <p>In this episode, Endre explains what happened, why the original programmatic SEO strategy stopped producing the same results, and how the company rebuilt organic acquisition across Google, YouTube, and AI search.</p> <p>We cover:<br /> - How AI Overviews reduced clicks while rankings and impressions often stayed stable<br /> - Why losing website visits caused a much larger drop in app downloads<br /> - How SignLab moved thousands of sign language videos from self-hosting to YouTube<br /> - The upload limits, verification issues, and automation challenges involved<br /> - Why YouTube became an important search engine for sign language queries<br /> - Why YouTube improved visibility without fully replacing website conversions<br /> - The difference between top-of-funnel and bottom-of-funnel traffic<br /> - Which queries produced the most app downloads after the decline<br /> - Why "Does Duolingo have ASL?" became a strong bottom-of-funnel topic<br /> - How the team shifted from individual sign queries to broader communication problems<br /> - Why traditional SEO fundamentals still mattered after AI Overviews<br /> - How SignLab manages separate SEO strategies across multiple countries and domains<br /> - Why direct translation was not enough for international SEO<br /> - How AI agents help with research, outlines, writing, review, publishing, and updates<br /> - Why content must reflect the culture, search behavior, and needs of each country<br /> - How customer reviews can feed new topics into an automated SEO workflow<br /> - What useful, specific, reviewed AI-generated content looks like<br /> - Which tactics were less useful, including gray-hat LLM tactics and expensive monitoring tools<br /> - The few actions that drove most of the recovery</p> <p>This case study is for anyone dealing with declining organic clicks, zero-click search, AI Overviews, programmatic SEO, international SEO, YouTube SEO, or AI-assisted content production.</p> <p>SignLab did not recover by finding a shortcut. It recovered by changing its content, expanding into YouTube, targeting queries closer to conversion, and applying solid SEO practices across every market.</p> <p>⭐️ Endre Olsvik Elvestad on LinkedIn - <a href= "https://www.linkedin.com/in/endreelvestad/">https://www.linkedin.com/in/endreelvestad/</a> <br /> ⭐️ Endre Olsvik Elvestad's company, SignLab - <a href= "https://www.signlab.co/">https://www.signlab.co/</a> <br /> ⭐️ David Quaid on LinkedIn - <a href= "https://www.linkedin.com/in/davidquaid/">https://www.linkedin.com/in/davidquaid/</a> <br /> ⭐️ Will Qu on LinkedIn - <a href= "https://www.linkedin.com/in/will-qu/">https://www.linkedin.com/in/will-qu/</a> </p> <p>💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: <a href= "https://compactkeywords.com/">https://compactkeywords.com/</a> </p> <p>00:00 Traffic Cut in Half<br /> 00:27 Sign Language SEO Model<br /> 01:37 AI Overviews Steal Videos<br /> 05:25 App Downloads Collapse<br /> 07:19 Working With David<br /> 09:44 Recovery Strategy Shift<br /> 15:24 YouTube Migration Plan<br /> 16:08 Upload Limits and Workflow<br /> 18:41 Verification to Scale Uploads<br /> 20:52 Titles Format and Editing<br /> 25:25 Replacing Embeds and SERP Impact<br /> 26:59 Why It Felt Unfair<br /> 32:31 YouTube Beats AI Answers<br /> 34:38 SEO Reset With Experts<br /> 36:16 What Good Content Means<br /> 38:21 Middle vs Bottom Funnel<br /> 42:00 Links And Topical Authority<br /> 44:06 Agentic Multilingual Publishing<br /> 46:25 Avoiding AI Translation Traps<br /> 51:12 Automated Content Feedback Loops<br /> 57:12 What Actually Drove Recovery<br /> 59:15 LLM Visibility And Community<br /> 01:01:40 Lessons And Closing</p> <p>The Edward Show. Your daily search engine optimization podcast: <a href= "https://edwardsturm.com/the-edward-show/">https://edwardsturm.com/the-edward-show/</a> </p> <p>#searchengineoptimization #seo #programmaticseo #digitalmarketing</p>
1,116 total episodes available
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