The EVs for Everyone Podcast

About The EVs for Everyone Podcast

If you're an EV enthusiast, you've come to the right place. The EVs for Everyone Podcast is a fun, entertaining look at how some of the world's most innovative companies are racing towards an electrified future. Press play to listen to exclusive interviews with respected leaders in the automotive industry who are ramping up their electrification efforts and sharing what they've learned along the way. If you're an automotive professional who wants to keep up with the latest EV trends (all while having a little fun), this is definitely the show for you.

Publisher

Elena Ciccotelli

Category

business · education · technology

Language

en

Explicit

No

First episode

5 Dec 2022

Latest episode

6 Oct 2026

Latest episodes

290 episodes in the feed.

1. 

   6 Oct 2026

   Ep. 289: Who Really Controls the Software in Your Car? with Steve Bell from Omdia Automotive

   Your car can change long after it leaves the showroom, but who controls those updates, and how far should automakers go? Steve Bell, Chief Analyst of Automotive Connectivity at Omdia Automotive is back on the show today to explore the promise and pitfalls of SDV (software-defined vehicles), from in-car ads to the race to reinvent how cars are built, updated, and paid for. We talk about Tesla’s first-principles approach, China’s rapid rise and nearly 700 new models, and the tangled software and electronics inside today’s cars. Steve explains what it takes to move from traditional, hardware-led vehicles toward centralized computing, OTAs (over-the-air updates), and a shared framework for measuring a vehicle’s digital maturity. We also dig into the challenges behind faster software cycles: how automakers can maintain safety and certification as vehicles are updated over many years, and how digital twins can support development, cybersecurity, and predictive maintenance. Then we get into the business side: in-car advertising, customer trust, and whether automakers can move beyond one-time sales toward new leasing and ownership models that make vehicles more affordable and create value throughout their lives. And finally, I asked Steve which automakers are getting it right. His answer may surprise you! The shift to software-defined vehicles is about more than better software, it could change who builds cars, how we own them, and what they’re worth over time. Steve’s perspective makes clear that the winners won’t just ship updates faster; they’ll earn drivers’ trust and keep delivering value long after the car leaves the showroom. _______________________________ Connect with Steve on LinkedIn (https://www.linkedin.com/in/steveukbell/) _______________________________ Connect with Elena: https://evs4everyone.com/ (https://evs4everyone.com/) https://www.linkedin.com/in/elenaciccotelli/ Let's talk on X: https://twitter.com/EVs_forEveryone Are you connected with the show on LinkedIn? https://www.linkedin.com/company/the-evs-for-everyone-podcast/ ________________________

2. 

   1 Oct 2026

   Ep. 288: The New EV Buyer: What’s Selling, Who’s Shopping, and How to Reach Them with Experian Automotive

   Who’s Really Buying EVs? The Data and the Marketing Moves That Matter. BEV sales are down YoY, hybrids are gaining ground, and a new wave of affordable models could bring different buyers into the market. Today, Kirsten von Busch, Director of Product Marketing at Experian Automotive, is back on the show to explore who those buyers are and how marketers can reach them effectively. In Q2 of this year, BEV sales fell 21%, while hybrids and plug-in hybrids grew to 20% of retail registrations. Even with BEV share down, electrified vehicles overall still make up just under 30% of the market. Then we get into what’s behind the shift: changing incentives, affordability, and the choices buyers make when it’s time for their next vehicle. EV owners show strong loyalty (72.2% replace their EV with another one) while 46.9% of PHEV owners move back to gas. We also look ahead to more affordable models like the all-new 2027 Chevy Bolt, Kia EV3, and Nissan Leaf, and ask the billion dollar question: can they help bring new buyers into the BEV market? We talked EV competition, too. Hyundai and Chevy are emerging as leading non-Tesla brands, while models like the Ioniq 5, Equinox EV, Mustang Mach-E, and Honda Prologue are making moves. And for marketers focused on used EVs, Gen Z is a key audience: they account for nearly 15% of used EV buyers. Kirsten shares why relevant, interest-based messaging and channels like connected TV, display, and video can help brands reach them. And last but not least, we get into pet-friendly marketing ideas and finally settle on Bear’s Halloween costume this year. Spoiler alert: it’s not “the Dogfather.” Find the full Automotive Consumer Trends and Analysis (Q2 2026) report below and join Kirsten and I at Used Car Week in San Diego on Wednesday, November 18, at 2 PM, for more EV trends! _______________________________ 🔗 Want the full story in data form? We pulled the highlights, but you’ll want the details: Experian's Automotive Consumer Trend Report: Q2 2026 Experian’s Q2 2026 EV insights show electrified vehicles continue to gain traction, with SUVs, Millennials, and Gen X consumers driving demand while EV owner loyalty remains strong. EVs accounted for 8.21% of new retail registrations, while electrified vehicles represented 29.05% of all new retail registrations. More than 1 million new EVs were registered in the last 12 months. SUVs dominated EV purchases, making up 77.47% of new EV registrations. Tesla remained the market leader, while Hyundai advanced to the #2 EV brand position. Millennials and Gen X consumers drove nearly 68% of new EV registrations. EV owners continued to demonstrate strong loyalty, with 72.2% replacing their EV with another EV. Download the full report here (https://www.experian.com/automotive/auto-consumer-trends-form) _______________________________ Used Car Week in San Diego | Wednesday November 18th at 2 pm (https://events.bizzabo.com/811612/agenda/session/1946136) _______________________________ Connect with Kirsten on LinkedIn (https://www.linkedin.com/in/kirsten-von-busch-5512767/) _______________________________ Connect with Elena: https://evs4everyone.com/ (https://evs4everyone.com/) https://www.linkedin.com/in/elenaciccotelli/ Let's talk on X: https://twitter.com/EVs_forEveryone Are you connected with the show on LinkedIn? https://www.linkedin.com/company/the-evs-for-everyone-podcast/ ________________________

3. 

   28 Sept 2026

   Ep. 287: From EV Boom to Bust in the Battery Belt with Nora Eckert from Reuters

   Before you hit play, I’m gonna need you to buckle up for the emotional roller coaster that is America’s EV whiplash. Reuters auto correspondent Nora Eckert is back on the show today to talk about her special report on how Trump’s EV retreat collided with Biden’s push, derailing billions in promised investment and turning the “Battery Belt” from big dreams into delayed plants, retooled factories, and workers left in limbo. Nora and I talked about delayed timelines in Kentucky and Tennessee, gas pickups coming back into the spotlight, the (now dissolved) BlueOval SK joint venture between Ford and SK in Glendale and the massive pivot to energy storage that still might not have the demand to match the hype. We also get into the human side: families who moved for jobs that vanished, workers who blame the EV push rather than Trump, and the lingering question of whether America is handing the future of EVs to China and Europe. In a moment when America could either double down on gas trucks or fight for leadership in EVs, this story shows what’s really happening on the ground. If you care where the next generation of auto jobs, innovation, and investment land, you need to hear this conversation. _______________________________ Read the full article here: How Trump’s war on EVs derailed America’s auto-factory revival (https://www.reuters.com/investigations/how-trumps-war-evs-derailed-americas-auto-factory-revival-2026-09-15/) _______________________________ Connect with Nora on LinkedIn (https://www.linkedin.com/in/nora-eckert/) _______________________________ Connect with Elena: https://evs4everyone.com/ (https://evs4everyone.com/) https://www.linkedin.com/in/elenaciccotelli/ Let's talk on X: https://twitter.com/EVs_forEveryone Are you connected with the show on LinkedIn? https://www.linkedin.com/company/the-evs-for-everyone-podcast/ ________________________

Who has been a guest on The EVs for Everyone Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Dong-Su Kim
• Marcus Welz
• Ruben Creus
• Michael Wood
• Alex Lawrence

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.9 / 5

16 ratings

Spotify

4.9 / 5

14 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

77

Social presence

0

YouTube

0

Engagement

71

Contact The EVs for Everyone Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about The EVs for Everyone Podcast