Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
The Exchange
Claim This Podcastby The Greenbook Podcast Network
57 episodes
Updated Daily
Accepts GuestsHas Sponsors
21
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality41
Social0
YouTube0
Engagement0
Podcast Overview
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
Language
🇺🇲
Publishing Since
5/16/2025
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21
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Recent Episodes
June 15, 2026
136 - Your Next Competitor Might Be an AI Agent
<p>AI is reshaping the entire research stack, from how analytics gets done to how consumers shop and what data actually matters. In episode 135 of The Exchange <a href="https://www.linkedin.com/article/edit/7472258568851914752/?author=urn%3Ali%3Afsd_company%3A594325#" rel="noopener noreferrer" target="_blank">Karen Lynch</a> and <a href="https://www.linkedin.com/article/edit/7472258568851914752/?author=urn%3Ali%3Afsd_company%3A594325#" rel="noopener noreferrer" target="_blank">Lenny Murphy</a> cover the product launches, funding rounds, and infrastructure shifts that are quietly redrawing the industry, and what research teams need to do right now to keep up.</p>
June 8, 2026
135 - How AI Agents Are Changing Market Research in 2026
<p>AI is reshaping how research gets done, how data gets valued, and who owns the intelligence that drives decisions. This episode covers Meta's push into agentic business tools, a $10M bet on social video intelligence, the rise of embedded AI agents in research workflows, and why first-party data ownership is pulling ahead of intermediated access. Plus: a Harvard study on how knowledge workers are actually using AI agents, and what that means for the industry.</p>
June 1, 2026
134 - AI Agents Are Changing Everything. Are Insights Firms Ready?
<p>With IIEX Europe weeks away, this episode zooms out from the logistics to tackle the bigger questions reshaping the insights industry: who survives an agentic future, and how?</p><p>From a $250M raise rewriting how AI finds information on the web, to the structural trap that kills promising boutique firms, to why AI may be creating more work before it eliminates any, this conversation covers the forces every researcher and strategist needs to understand right now.</p>
57 total episodes available
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Frequently asked questions
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- What is The Exchange?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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