Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
Salesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the software we already use every day, why shopping agents are rewriting the path to purchase, and what Pew's take on synthetic respondents means for the future of surveys.
Plus, a stat that should make every marketer pause: 75% plan to spend more on AI, but only 23% of consumers trust its recommendations.
28 Sept 2026
AI Is Getting Cheaper. Judgment Is Getting Pricier
AI can move faster, work cheaper, and handle more than ever—but human judgment is still the differentiator. In this episode of The Exchange, Karen Lynch (https://www.linkedin.com/in/karenmlynch/) and Lenny Murphy (https://www.linkedin.com/in/leonardfmurphy/) unpack why “cognitive surrender” is the real AI risk, the growing gap between AI capabilities and adoption, and how insights is becoming embedded directly into business workflows. Plus, they cover the latest moves from NIQ, Suzy, Zappi, Qualtrics, and more.
21 Sept 2026
AI Is Moving Faster Than Business Can Keep Up
AI innovation isn’t slowing down—but can businesses keep up? In this episode of The Exchange, Karen Lynch (https://www.linkedin.com/in/karenmlynch/) and Lenny Murphy (https://www.linkedin.com/in/leonardfmurphy/) unpack the billions flowing into AI, measurement, and research tech, from Profound’s $1.8 billion valuation to major moves from YouGov, NIQ, Salesforce, Google, and emerging synthetic research platforms. Plus, they explore why better data and smarter models may matter more than simply adding more AI.
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