The Fold

About The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

Publisher

The Spinoff

Category

business · news · society & culture

Language

en

Explicit

No

First episode

27 Nov 2019

Latest episode

21 Sept 2026

Latest episodes

352 episodes in the feed.

1. 

   21 Sept 2026

   The Fold Finale: The seven biggest media stories of the last seven years

   To cap off The Fold, Glen Kyne joins Duncan Greive one last time. The pair pick the seven biggest media stories of the seven years The Fold was around, and rank them according to impact. Then, that's all folks – listen to At Large with Toby Manhire, where Duncan and Glen will show up when major media stories break. Learn more about your ad choices. Visit megaphone.fm/adchoices

2. 

   14 Sept 2026

   What is marketing transformation – and why is it suddenly everywhere?

   Rachel Bayfield – Chief Transformation Officer at Omnicom NZ, Sam Sherson – Chief Technology Officer at PHD Aotearoa and Cale Maxwell – Oceania CEO at Credera join Duncan Greive for an episode of The Fold presented in partnership with PHD Aotearoa. Marketing transformation is fast becoming the buzz word of 2026. We’ve reached the point where audiences are increasingly fragmented and expecting more relevant marketing messages. Marketers need to harness data, as well as technology to deliver on the experiences customers expect and the business outcomes their leadership expect. But today, marketing teams are not built on operating models and workflows that can meet these demands. Omnicom Media NZ & PHD are actively speaking to clients about our collective view of the future, and what we need to have in place both as agency partner and brand marketing team to enable us to continue to grow in that landscape. In this conversation, we unpack what that view of the future is, and the key enablers for both brands and agencies. Submit your questions for the final mailbag episode ⁠here⁠ before 5pm on Wed 16 September. Learn more about your ad choices. Visit megaphone.fm/adchoices

3. 

   7 Sept 2026

   Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold

   Glen Kyne joins Duncan Greive on the Fold to talk about three very different sets of recent results, plus RNZ's surging audience numbers. They also address the fishhooks in Meta’s big US settlement, and give a view on Mediaworks' new owners. The episode starts, however, with big news about the future of The Fold. Submit your questions for the final mailbag episode here before 5pm on Wed 16 September. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who has been a guest on The Fold

Names identified in recent episode analyses. Showing up to five guests.

• James Davidson
• Peter Griffin
• Melodie Robinson
• Hal Crawford
• Robbie Nicol

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

27,354,071

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

4.8 / 5

121 ratings

Podcast Authority Score: 78 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

81

Social presence

0

YouTube

93

Engagement

95

Pitching The Fold

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting pitches.

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Questions about The Fold