Funeral professionals are constantly searching for two things – new ideas to better serve families and a good laugh. Join Todd Carlson, EVP of Sales and Chief Sales Officer at Directors Investment Group, on a wild ride as he engages in genuine and off-the-cuff conversations with 3 accomplished funeral professionals – Matt Bailey, President and Funeral Director at Bailey Family Funeral Homes, Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum, and Jimmy Lucas, Owner and Funeral Director at Lucas Funeral Home. Together, they share their takes and valuable insights into the evolving profession with plenty of laughs along the way.

The Graveyard Shift
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Podcast Overview
Funeral professionals are constantly searching for two things – new ideas to better serve families and a good laugh. Join Todd Carlson, EVP of Sales and Chief Sales Officer at Directors Investment Group, on a wild ride as he engages in genuine and off-the-cuff conversations with 3 accomplished funeral professionals – Matt Bailey, President and Funeral Director at Bailey Family Funeral Homes, Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum, and Jimmy Lucas, Owner and Funeral Director at Lucas Funeral Home. Together, they share their takes and valuable insights into the evolving profession with plenty of laughs along the way.
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Publishing Since
3/10/2025
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Recent Episodes

June 25, 2026
Shift #35: Flat squirrels, preneed, and Bill McReavy, Jr.
Bill McReavy, Jr. joins the podcast to talk about going from zero preneed sales to a program that’s thriving. Spoiler: marketing had a lot to do with it. In this episode, the guys dive into how preneed serves families when they need it most and tackle the big question: Is the ROI really worth it? Tune in for insights and a few ideas you might want to steal for your own preneed program. About Bill McReavy, Jr.: Bill McReavy, Jr., CEO of Washburn-McReavy Funeral Chapels, Cemeteries, and Cremation Services, is part of the fourth generation of his family to join the business. Bill has helped guide Washburn-McReavy as it has grown and modernized, expanding to more locations across the Twin Cities while staying focused on caring for families in a personal, compassionate way. About the podcast: The Graveyard Shift is a podcast by Passare and features: Todd Carlson, Chief Sales Officer at Directors Investment Group Matt Bailey from Bailey Family Funeral Homes in Connecticut Gary Freytag from Spring Grove in Ohio Jimmy Lucas from Lucas Funerals and Cremations in Texas Have feedback? Share it with us at TheGraveyardShift@passare.com.

June 11, 2026
Shift #34: Moms, money, and Minnesota
The Graveyard Shift goes live in Minnesota! And yes, there's an audience. 😆 The guys dig into the kind of funeral home scenarios you can’t exactly Google your way out of. Expect hard-earned lessons, unforgettable stories, and a look at what keeps them going in a profession that’s challenging but rewarding. Plus, a brand new segment called “Are you smarter than Jimmy?” is reason enough to tune in. About the podcast: The Graveyard Shift is a podcast by Passare and features: Todd Carlson, Chief Sales Officer at Directors Investment Group Matt Bailey from Bailey Family Funeral Homes in Connecticut Gary Freytag from Spring Grove in Ohio Jimmy Lucas from Lucas Funerals and Cremations in Texas Have feedback? Share it with us at TheGraveyardShift@passare.com.

June 3, 2026
Shift #33: Man on the moon, robots, and funerals
Put on your tin foil hat - the crew has bold takes on what’s next in funeral service. From robots in prep rooms and shifts in business models to changing regulations and the rise of new technology like holograms, the guys cover it all. Some of it’s far out. Some of it is already happening. Either way, the future is coming fast. Tune in for a fun, thought-provoking conversation and a few ideas on how to harness what’s next in funeral service. About the podcast: The Graveyard Shift is a podcast by Passare and features: Todd Carlson, Chief Sales Officer at Directors Investment Group Matt Bailey from Bailey Family Funeral Homes in Connecticut Gary Freytag from Spring Grove in Ohio Jimmy Lucas from Lucas Funerals and Cremations in Texas Have feedback? Share it with us at TheGraveyardShift@passare.com.
35 total episodes available
Recent guests on The Graveyard Shift
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
John O’Leary
Guest
Glenda Stansbury
Guest
Matt Bailey
Guest
Wendy Wiener
Guest
Lisa Baue
Guest
Chris Cruger
Guest
Jake Johnson
Guest
Todd Carlson
Guest
Gary Freytag
Guest
Jimmy Lucas
Guest
Nadira Baddeliyanage
Guest
Marlan Gary
Guest
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- What is The Graveyard Shift?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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