5 Nov 2026
Grant Cardone: The $1 Million Bitcoin Bet
Grant Cardone offered Jason Calacanis a $1 million bet that Bitcoin hits a new all-time high by 2028. Jason still hasn't taken it. Grant explains why he's so sure, and why he's adding Bitcoin to every apartment deal he buys.
Grant Cardone joins Joe Burnett to break down his real estate and Bitcoin playbook, how STRC inspired him to bring back an 8% pref for his investors, and why he thinks the REIT model is broken. They also cover why the rich don't diversify, what Bitcoiners get wrong about marketing, and why he thinks money rotates from AI back to Bitcoin.
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Timestamps:
0:00 - Intro
1:04 - The $1M Bitcoin Bet
5:13 - Why Bitcoin Hits a New High
8:20 - Real Estate and Bitcoin on Sale
11:10 - From One House to 16,000 Apartments
14:31 - Why the Rich Don't Diversify
20:02 - What Michael Saylor Told Him
25:41 - What $500K Bitcoin Would Mean
30:29 - How STRC Changed His Deals
35:35 - Bitcoin's Marketing Problem
45:01 - Why REITs Are Broken
51:44 - The 10,000 Bitcoin Goal
53:34 - AI and Bitcoin
57:48 - Closing Thoughts
Disclaimer:
The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers' filings with the Securities and Exchange Commission ("SEC"), including any registration statements, prospectuses and prospectus supplements for each issuers' securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov (http://www.sec.gov).*
Any securities referred to herein, including those of True North's parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
