What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
AI Will Create the "Me Store," with Ridge's Sean Frank
Where are we in the agentic commerce revolution? "We're not even in the parking lot to the game yet. We're still on the freeway driving to the game," says Sean Frank, CEO of Ridge. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why adding a product to your digital shopping cart might become as obsolete as buying from a print catalog; how ChatGPT is already driving product recommendations and purchases; and why being famous matters more than ever. They also discuss how AI helped Ridge double its revenue since 2023 while cutting headcount, and why that trend should scare SaaS companies.
Links:
Ridge
Sean's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
30 Sept 2025
Product-Led SEO Still Works For AI Search, with Eli Schwartz
"I think the entire concept of AEO was invented by people looking to sell something additional to SEO," says Eli Schwartz, author of Product-Led SEO. Today on The Intelligent Marketer, he talks with Mike & Rishabh about how search-engine optimization is bigger and more relevant than ever, how AI is reshaping the funnel, and why brands should focus on product and reputation over hacks and deliverables. They also talk about why it's dangerous to try and game Reddit, why NPS scores matter, and designing products with answer engines in mind.
Links:
The Future of SEO newsletter
Buy Product-Led SEO
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
23 Sept 2025
The Future of Payments in an Agentic Commerce World, with Visa's Rubail Birwadker
"How do you make a network with 10–15,000 banks, near 150 to 200 million merchants, four and a half billion credentials around the world, and how do you make it compatible with things like agentic commerce, with things like stablecoins, with things like wherever the next technology is headed?" Rubail Birwadker, who leads growth products and strategic partnerships at Visa, talks about all of that and more with Mike & Rishabh on today's Intelligent Marketer. They also discuss why trust and safety are the foundation of innovation, what “agentic commerce” really means, and the role of startups in shaping standards.
Links:
Rubail's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
16 Sept 2025
From Measurement to Orchestration, with Paramark's Pranav Piyush
“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity.
Links:
Paramark
Pranav's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
9 Sept 2025
Making MSCHF, an Art and Discipline with Gabe Whaley
What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking art. They also discuss why MSCHF doesn't chase zeitgeist-y moments, and why it's not using AI much, yet.
Links:
MSCHF
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
2 Sept 2025
Using AI to Move at the Speed of Culture, with Eucalyptus' Tim Doyle
"There's no such thing as brand marketing," says Eucalyptus co-founder & CEO Tim Doyle. "The great pairing of modern marketing is hugely ambitious, high-risk storytelling and great measurement." Today on The Intelligent Marketer, he talks with Mike & Rishabh about using AI to move at the speed of culture, Australia's strengths in tech, and building a "ruthless and effective" marketing machine that bridges creative strategy & process.
Links:
Eucalyptus
Tim's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
26 Aug 2025
Fixing Fashion Discovery With Agents, with Daydream's Julie Bornstein
“Our goal is to build a personal stylist in your pocket,” says Julie Bornstein, co-founder and CEO of Daydream. Today on The Intelligent Marketer, she talks with Mike & Rishabh about the discovery problem in fashion; why owning the checkout is overrated; and how to make natural-language search feel human, personalized, and trustworthy. Plus: What Julie learned at Nordstrom, Sephora, and Stitch Fix in the transition to digital.
Links:
Try Daydream
Julie's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
19 Aug 2025
AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner
“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence.
Links:
Postscript
Adam's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
12 Aug 2025
Unexpected Ways B2C Growth Can Be Applied to B2B, with Sam Ross
Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape of performance marketing, the surprising things B2B can learn from consumer tactics, the impact of AI on business operations, and emerging trends in marketing channels.
Links:
Numeral
Sam's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
5 Aug 2025
Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic
"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle management. He also discusses the cultural relevance of Sydney Sweeney's American Eagle ads, and how he spun up an AI-generated campaign about Bigfoot in an hour.
Links:
True Classic
Bryan's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
22 Jul 2025
Consumer-Centric Agentic Commerce with Dmitry Shevelenko
"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-powered search, strategies for building user trust, and how AI agents might reshape the e-commerce landscape.
Links:
Download Comet
Dmitry's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
7 Jul 2025
AEO vs SEO with Ethan Smith
CEO Ethan Smith explores how Answer Engine Optimization enhances traditional SEO strategies and discusses the importance of unique training data in AI marketing, in an interview with podcast hosts.
23 Jun 2025
Everything is an Ad Network with Eric Seufert
Venture capitalist Eric Seufert discusses with Mike Duboe and Rishabh Misra how AI shapes personalized marketing and impacts the open web, offering insights into future advertising strategies in this interview.
18 Jun 2025
What Is The Intelligent Marketer?
Greylock investor Mike Duboe and FERMAT CEO Rishabh Jain discuss AI's impact on marketing and commerce, exploring how it changes the definition of marketing in this episode.
Who has been a guest on The Intelligent Marketer
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Ethan Smith
Eric Seufert
Mike Duboe
Rishabh Jain
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5,335
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5.0 / 5
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Podcast Authority Score: 31 / 100
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