by The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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4/29/2024
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June 2, 2026
<p>Is your AI integration actually saving you money, or are you just automating chaos? <br>🔥 Join the Marketing Misfits Newsletter <a href="https://misfits.news">https://misfits.news</a><br><br>Most businesses that "add AI" end up spending more, quietly walking it back, and blaming the tech. The real reason is almost always the same: they automated a broken system. Garbage in, garbage out. <br><br>In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with William DeVito, who taught AI mindset to MBA students in 30+ countries, to show you exactly what to fix first before you automate anything, and how to build AI agents and systems that actually work.<br><br>William shares the exact five core requirement documents every business needs to train AI to sound indistinguishable from a human, reveals a hidden framework to test 40 different LLMs simultaneously, and shares his secret method for building automated agent networks that function entirely on autopilot.<br><br>What you'll learn in this episode: </p><p>- Why "good human systems" have to come before any AI automation </p><p>- How to prime ChatGPT, Claude, and other LLMs to give dramatically better answers using your own context </p><p>- What a RAG database and vector library actually are, and how to set one up with Pinecone + Google Drive </p><p>- The 5 core documents every business needs: Business Knowledge Base, Brand Voice, Style Guide, Customer Personas, and Marketing Pillars</p><p>- The real difference between an AI agent, an automation, and a workflow </p><p>- The ideal human-to-agent ratio for a modern team </p><p>- The 3 things every AI agent needs to perform: background knowledge, a task, and an output example </p><p>- When to use Claude Sonnet vs Opus (and how to save tokens) </p><p>- AI video generation with start-frame / end-frame stitching using Seedream 2.0 </p><p><br>Chapters</p><p>00:00 Intro </p><p>04:43 Global teaching experience </p><p>05:22 Misconceptions about AI </p><p>06:04 Prompting and system setup basics </p><p>11:12 Memory and training on user style </p><p>15:24 Core business docs for AI </p><p>20:49 Five-step business AI setup </p><p>24:54 Learning AI without technical skills </p><p>33:03 Automation, workflows, and agents </p><p>34:29 Exit planning and business valuation </p><p>40:14 Favorite AI tools overview </p><p>45:14 Perplexity Pro </p><p>48:02 MindPal for building workflows </p><p>51:42 AI media generation </p><p>54:10 AI music creation </p><p>56:18 Stitching video clips </p><p>64:33 Thanks William! </p><p><br></p><p>This episode is brought to you by: </p><p>- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount - <a href="https://go.levanta.io/4o3hdZ1">https://go.levanta.io/4o3hdZ1</a> </p><p>- QuietLight Brokerage: Get a free, confidential valuation <a href="https://quietlight.com/">https://quietlight.com/</a> </p><p>- Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> </p><p>- House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> </p><p>- 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> </p><p>- Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a></p><p><br></p><br/><p>Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
May 26, 2026
<p>Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter <a href="https://misfits.news">https://misfits.news</a> </p><p><br></p><p>In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with AI marketing expert Mike Kaput to discuss the massive shift happening right now: the move from chatting with AI to managing AI agents. Mike breaks down why traditional SaaS companies are in trouble, how to use First Principles thinking to train your AI, and the terrifying security risks of giving autonomous agents access to your data. If you want to survive the next wave of digital marketing, you need to stop acting like a prompt engineer and start acting like an AI orchestrator. </p><p><br></p><p>Timestamps </p><p>00:00 Intro </p><p>05:53 Why Most Marketers Are Just Creating "AI Slop" </p><p>08:03 The Danger of Falling in Love with Just One AI Model </p><p>17:00 Using Claude Code to Automate the Boring Stuff </p><p>25:37 Why "Agentic AI" is the Skill That Will Save Your Career </p><p>31:03 The "First Principles" Secret to 10x Your AI Outputs </p><p>41:08 The Only Two Competitive Moats Left in the AI Era </p><p>45:25 The Hidden Security Nightmare of Connecting Your Data </p><p>49:40 The AI Agent That Deleted a Codebase in 9 Seconds </p><p>51:00 Are "AI-Native Pods" Coming for Your Marketing Job? </p><p>62:17 A Cure for AI Overwhelm </p><p><br></p><p>Mike Kaput is an expert in AI marketing, an educator, and the co-host of The Artificial Intelligence Show. He specializes in helping brands and individual contributors navigate the rapidly changing landscape of artificial intelligence. Subscribe to Marketing Misfits so you never miss an episode filled with actionable e-commerce and marketing strategies! </p><p><br></p><p>Join the Newsletter: Stay updated at <a href="http://misfits.news">misfits.news</a> </p><p><br></p><p>This episode is brought to you by: </p><p>- QuietLight Brokerage: Get a free, confidential valuation <a href="https://quietlight.com/">https://quietlight.com/</a> </p><p>- Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> </p><p>- House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> </p><p>- 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> </p><p>- Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> </p><p>- Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a></p><br/><p>Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
May 19, 2026
<p>Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter <a href="https://misfits.news">https://misfits.news</a> <br><br>In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover the hidden layer of AI that most Amazon sellers are completely missing. <br><br>It's not just about slapping "AI" onto a basic chatbot, it’s about leveraging Context Intelligence. Jaimin reveals how mimicking the reasoning of a human PPC manager can drastically lower your TACOS, eliminate wasted ad spend before a single click happens, and prepare your brand for the inevitable shift toward AI-driven shopping. If you want to stop paying the "Amazon tax" on your mistakes and start scaling smarter, you can't afford to skip this conversation. <br><br>This video was recorded 1 week before Amazon announced moving Rufus to Alexa** <br><br>For more information visit <a href="https://aakaarai.com">https://aakaarai.com</a><br><br>Main Topics Covered in This Episode: <br><br>The Evolution of AI on Amazon: How tools like Rufus are fundamentally changing the discovery of what consumers buy. <br><br>Decoding Context Intelligence: Why traditional machine learning fails and how providing brand goals and guardrails allows AI to act like a Junior PPC Manager. <br><br>The Power of MCP (Model Context Protocol): How sellers are building live, custom applications using Claude to analyze data without relying on rigid software dashboards. <br><br>The Danger of Open AI Implementation: Why using basic LLMs (like ChatGPT or open Claude) to take action on your account is a massive security risk. <br><br>Real-World Success Stories: Hear how a towel brand dropped their TACOS from 15% to 8%, and how a beauty brand saved thousands by negativing irrelevant search terms before getting a single click. <br><br>Prepping for the Future: Strategies for optimizing your entire listing end-to-end to ensure you rank in Amazon's new knowledge graph. <br><br>Don't forget to hit Subscribe and turn on notifications so you never miss an episode of Marketing Misfits! <br><br>Join the Newsletter: Stay updated at <a href="http://misfits.news">misfits.news</a> <br><br>This episode is brought to you by: <br>- QuietLight Brokerage: Get a free, confidential valuation <a href="https://quietlight.com/">https://quietlight.com/</a> <br>- Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> <br>- House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> <br>- 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> <br>- Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> <br>- Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a></p><br/><p>Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
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Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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