The Marketing Misfits

About The Marketing Misfits

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Publisher

The Marketing Misfits

Category

business

Language

en

Explicit

No

First episode

29 Apr 2024

Latest episode

28 Oct 2026

Latest episodes

126 episodes in the feed.

1. 

   28 Oct 2026

   I turned down Dragon's Den... Then grew my business 400% | Simon Booth

   What do you do when your e-commerce business gets crushed by Amazon sellers, COVID shutdowns, and skyrocketing overhead? You completely rewrite the rules of your industry. 🔥 Join the Marketing Misfits Newsletter https://misfits.news (https://misfits.news) In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Simon Booth, the founder of Kiddimoto, a company that single-handedly invented the wooden balance bike market 23 years ago. Simon shares his wild journey from hand-building 120 bikes in his backyard workshop to surviving a brutal grilling on BBC's Dragons' Den (the UK's Shark Tank). Discover how a massive surge in TV publicity led to a nightmare of big-box retail demands and ruthless Amazon knockoffs, and the ultimate "epiphany" that saved his brand: ditching direct-to-consumer e-commerce entirely to secure exclusive licensing deals with Ducati, Honda, and Kawasaki. If you are burnt out on Amazon PPC, dealing with Chinese copycats, or trying to figure out how to build a true lifestyle brand, Simon’s licensing playbook will change how you view product development. 📌 Main Topics Covered In This Episode The Invention of the Balance Bike: How Simon went from cutting plywood in his garage to selling out his entire inventory at his first motorcycle show. Surviving Dragons' Den (Shark Tank UK): Behind the scenes of a 2.5-hour unscripted grilling by billionaire investors, and why you should always know your balance sheet. The Big Box Retail Nightmare: Why landing Toys "R" Us nearly killed the passion of the brand by forcing 120-day payment terms and endless accessory development. The Problem with Amazon: Simon holds nothing back in a hilarious (but painfully true) rant about why Amazon's seller ecosystem is designed to squeeze brand owners dry. The Licensing Epiphany: How abandoning traditional e-commerce to partner directly with massive brands (Honda, Kawasaki, MotoGP) created an un-copyable moat against knockoffs. Storytelling & Brand Empathy: Why a Harley-Davidson rider will never buy a Chinese knockoff, and how to tap into the powerful psychology of personal identity brands. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 (https://go.levanta.io/4o3hdZ1) - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ (https://quietlight.com/) - Sellerboard: https://sellerboard.com/misfits (https://sellerboard.com/misfits) - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ (https://www.amazonseo.com/) - 8fig: Get 25% off 8fig off at https://8fig.co (https://8fig.co) - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ (https://stackinfluence.com/) *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

2. 

   20 Oct 2026

   The 48-Hour TikTok Shop Hack That Drives Millions in Sales | Jordan West

   TikTok Shop is on track to do $100 Billion globally this year, but thousands of brands are still failing on the platform because they treat it like an Amazon PPC campaign. You cannot "slowly get into the channel", you must go all in. 🔥 Join the Marketing Misfits Newsletter https://misfits.news (https://misfits.news) In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Jordan West, founder of Social Commerce Club, to break down the exact strategies top brands use to dominate TikTok Shop. Jordan explains why treating creators like a "media buy" is a guaranteed path to failure, how to execute the "Blitz Method" to force the algorithm to push your product, and why using AI-generated UGC is the ultimate trust-killer that will destroy your brand. If your TikTok Shop sales have flatlined or you are struggling to get creators to respond to your DMs, this episode provides the exact blueprint to fix it. 📌 Main Topics Covered In This Episode The Rise of Social Commerce: Why TikTok Shop is the biggest shift in marketing since Google Ads and why it's generating new demand rather than just capturing latent demand (like Amazon). The "Blitz Method" for TikTok Shop: The exact 48-hour posting strategy you must use to flood the TikTok algorithm, trigger GMV Max ad spend, and force your product to go viral. The Anti-AI Creator Stance: Why Jordan believes AI-generated UGC is the "snake eating its tail" and why treating human creators with status and respect is the only way to win long-term. Chapters 0:00 - The TikTok Shop Singularity 2:15 - A $100k Taco Franchise Lesson 6:10 - Dropshipping Hoverboards in 2015 11:50 - Why TikTok is the New Google 16:00 - Influencers vs. True Creators 19:40 - The Sydney Sweeney Viral Shoe 22:00 - How to Pitch Creators Successfully 27:20 - Stop Treating Affiliates Like Media Buys 34:30 - Why Top-Down Brand Messaging Fails 35:50 - Why AI UGC Will Destroy Trust 40:30 - The Sub-$10M Founder Blueprint 43:50 - Hacking "GMV Max" Ads with Silico 47:30 - The 48-Hour "Blitz Method" Hack 56:10 - Driving $200k/Day Off-Platform 1:01:18 - The Biggest TikTok Shop Mistakes This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 (https://go.levanta.io/4o3hdZ1) - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ (https://quietlight.com/) - Sellerboard: https://sellerboard.com/misfits (https://sellerboard.com/misfits) - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ (https://www.amazonseo.com/) - 8fig: Get 25% off 8fig off at https://8fig.co (https://8fig.co) - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ (https://stackinfluence.com/) *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

3. 

   16 Oct 2026

   The 5K Rule: How the Top 1% of Brands Scale TikTok Shop Affiliates | Sohun Sanka

   Most brands completely fail on TikTok Shop because they treat it like an Amazon PPC campaign. They throw money at ads, send out a few samples, and give up when it doesn't immediately work. But the top 1% of sellers, the ones driving 60% of all TikTok Shop revenue are using a completely different playbook. In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King sit down with Sohun Sanka, an e-commerce growth expert and the founder of Clankers. Sohun breaks down the exact strategies top brands use to find, recruit, and coach high-performing TikTok affiliates. He also reveals how to use AI tools like Claude to automate the grueling process of creator prospecting, track competitors' content, and run hyper-personalized affiliate marketing campaigns. If you are a brand owner wondering why your TikTok Shop isn't scaling, or you're a creator trying to figure out how the top 1% make millions in commissions, this episode is a masterclass in social commerce strategy. 📌 Main Topics Covered In This Episode The TikTok Shop Failure Trap: Why Amazon sellers struggle on TikTok Shop when they treat affiliate marketing like a predictable slot machine, and why the real ROI comes from seeding out hundreds of samples. The 5,000 Video Rule: How top brands work backwards from generating 5,000+ creator videos per month to consistently hit $1M+ in monthly GMV. TikTok Shop Margins Explained: A complete breakdown of the hidden fees, why you need at least an 80% gross margin, and how commission structures and GMV Max campaigns shave down your profits. How "GMV Max" Ads Actually Work: Why TikTok ads calculate success on a blended ROI (not ROAS) and how the algorithm tests and scales your best-converting creator content automatically. Using AI for Affiliate Management: How to use Claude to build custom automated workflows (so you don't need a $150k/year affiliate manager) to scrape competitors, score creators, and run personalized outreach. The Power of Creator Coaching: Why the most successful brands treat creators like employees—hosting group coaching calls on lighting, audio, and neuromarketing to guarantee their videos convert. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 (https://go.levanta.io/4o3hdZ1) - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ (https://quietlight.com/) - Sellerboard: https://sellerboard.com/misfits (https://sellerboard.com/misfits) - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ (https://www.amazonseo.com/) - 8fig: Get 25% off 8fig off at https://8fig.co (https://8fig.co) - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ (https://stackinfluence.com/) *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

Who has been a guest on The Marketing Misfits

Names identified in recent episode analyses. Showing up to five guests.

• John Moran
• Jordan Hall
• Michael Esposito
• Kitty Lai
• Ben Weiss

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

59,139

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 68 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

85

Engagement

32

Contact The Marketing Misfits

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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