by The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Language
🇺🇲
Publishing Since
4/29/2024
See how your podcast performs across key metrics
Recommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
July 15, 2026
<p>Are you artificially lowering your store's profitability just to increase your conversion rate? <br><br>🔥 Join the Marketing Misfits Newsletter <a href="https://misfits.news">https://misfits.news</a> <br><br>Most e-commerce founders obsess over top-of-funnel conversion metrics or acquiring cheap email leads, but they are ignoring the single most important number: Customer Lifetime Profit (CLP). In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Matthew Barnes, an earthquake engineer turned e-commerce conversion scientist. <br><br>Matthew explains why traditional A/B testing and basic conversion rate optimization (CRO) are completely backwards. He breaks down how he built The Tool (Proteus Digital Lab) a highly advanced testing and intelligence platform that connects Shopify data, Meta ad touchpoints, and Klaviyo data to prove which customers actually generate profit and which ones you are acquiring at a loss. If you run an e-commerce brand and want to understand how to optimize your store like an engineer, do not miss this technical, deep-dive episode! <br><br>📌 Main Topics Covered In This Episode <br><br>Engineering Better Profit Margins: How Matthew took first-principle engineering tactics from his seismic background and applied them to e-commerce customer acquisition. <br><br>The Problem with Standard Conversion Rates: Why simply dividing revenue by marketing costs is a fundamentally flawed way to run a business. <br><br>Customer Lifetime Profit (CLP) Explained: The exact metrics you need to combine (returns, discounts, ad cost, repeat purchases) to find the actual profit an acquired customer generates over their lifetime. <br><br>The Dangers of Free Shipping Offers: A real-world case study on how a shoe brand lowered their return rate, increased repeat purchases, and boosted lifetime profit by removing their blanket free shipping offer. <br><br><br>This episode is brought to you by: <br>- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -<a href="https://go.levanta.io/4o3hdZ1">https://go.levanta.io/4o3hdZ1</a> <br>- QuietLight Brokerage: Get a free, confidential valuation <a href="https://quietlight.com/">https://quietlight.com/</a> <br>- Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> <br>- House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> <br>- 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> <br>- Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> <br><br>All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing Misfits Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing.</p><br/><p>Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
July 8, 2026
<p>Building a massive e-commerce empire sounds like the ultimate dream, until you realize that your friends and family have absolutely no idea what it feels like to lose an $80,000 shipment or have a top-selling Amazon listing suspended overnight. <br><br>🔥 Join the Marketing Misfits Newsletter <a href="https://misfits.news">https://misfits.news</a> <br><br>In this deeply authentic episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Drew Littlejohns, an e-commerce veteran who went from being homeless and living in a church basement to running 8-figure brands. <br><br>Drew isn't just an Amazon "done for you" agency owner; he recently earned his PhD in Philosophy to better understand the deep psychological impacts of success, midlife crises, and legacy. <br><br>Today, he pulls back the curtain on the hyper-aggressive optimization culture of e-commerce that often leads to severe anxiety, isolation, and addiction. Plus, the guys dive into the future of Amazon SEO and why the "Dunning-Kruger effect" in AI is making sellers dangerously overconfident. If you are feeling the burnout of the Amazon grind or just want to know where the future of AI-driven product discovery is heading, you cannot miss this episode. <br><br>Chapters <br>0:00 - Intro <br>3:42 - The Magic of Cigar Culture <br>5:06 - The Sociology of "Ritual Humiliation" <br>8:26 - From Homelessness to 8-Figure Seller <br>13:44 - The "Wild West" of Amazon <br>19:14 - Sudden Disasters in E-commerce <br>22:21 - The Value of E-com Friendships <br>24:03 - The Toxic "Hyper-Optimization" Culture <br>27:16 - Entrepreneurs' Organization (EO) <br>28:34 - Navigating Addiction and Mental Health <br>32:42 - Earning a PhD in Philosophy <br>37:11 - When to Hire an AI Expert <br>42:05 - The Dunning-Kruger Trap in AI <br>44:05 - The Future of Product Discovery <br><br>This episode is brought to you by: <br>- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -<a href="https://go.levanta.io/4o3hdZ1">https://go.levanta.io/4o3hdZ1</a> <br>- QuietLight Brokerage: Get a free, confidential valuation <a href="https://quietlight.com/">https://quietlight.com/</a> - Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> <br>- House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> <br>- 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> <br>- Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> <br><br>All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing.</p><br/><p>Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
July 1, 2026
<p>Are you still wasting money on strategies from 2023 hoping ChatGPT or Claude will magically recommend your e-commerce brand to shoppers?<br><br>🔥 Join the Marketing Misfits Newsletter <a href="https://misfits.news">https://misfits.news</a> <br><br>Stop scrolling and start pitching. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with PR expert Gloria Chou to reveal how small brands are using earned media to dominate AI search results. <br><br>Gloria breaks down exactly why traditional pay-to-play tactics are dead and how appearing in gift guides or listicles provides the ultimate "trust signal" for AI storefronts. Whether you are a solo Etsy seller or a scaling Shopify brand, you will learn how to use free AI tools to craft the perfect pitch and land massive media coverage without needing a PR agency. <br><br>🛠️ Mentions & Resources Links <br>🔥 Gloria Chou's Free PR Masterclass: <a href="https://gloriachoupr.com/masterclass">https://gloriachoupr.com/masterclass</a> <br>🔥 Gloria's PR Accelerator: <a href="https://www.getfeaturedaccelerator.com/">https://www.getfeaturedaccelerator.com/</a> <br><br>This episode is brought to you by: <br><br>- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -<a href="https://go.levanta.io/4o3hdZ1">https://go.levanta.io/4o3hdZ1</a> <br>- QuietLight Brokerage: Get a free, confidential valuation <a href="https://quietlight.com/">https://quietlight.com/</a> <br>- Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> <br>- House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> <br>- 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> <br>- Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> <br><br>📌 Main Topics Covered In This Episode <br><br>The Difference Between Marketing and PR: Why earned media (others talking about you) is the ultimate conversion driver for modern AI algorithms. <br><br>AI as the New Storefront: How ChatGPT and Perplexity use editorial trust signals from magazines to pick winners and losers in product recommendations. <br><br>Using Perplexity AI for PR: Discover how to prompt Perplexity to find real-time consumer trends and write the perfect editorial angles for your brand in minutes. <br><br>The CPR Pitching Method: Gloria explains her proven framework (Credibility, Point of View, Relevance) for writing cold emails that journalists actually open and read. <br><br>Getting into Holiday Gift Guides: Why you do not need existing relationships to get your product featured in top publications and how far in advance you should pitch. <br><br>Following Up Without Being Annoying: The exact strategies and email tracking tools you need to successfully follow up with editors without ending up in the spam folder.</p><br/><p>Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
Discover related shows you might enjoy
Helium 10
Josh Hadley
Kevin King
Gary Vaynerchuk
Helium 10
Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
Alex Hormozi
Leila Hormozi
Dan Martell
Steven Pope
Shopify
Andy Frisella
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
Hubspot Media
StoryBrand.com
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
This podcast updates daily.
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
No, this podcast does not typically feature guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.