The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
The Recipe For SEO Success Show
Claim This Podcastby Kate Toon SEO Educator
4.9(83 reviews)
199 episodes
Updated Daily
Accepts GuestsHas Sponsors
69
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality66
Social0
YouTube86
Engagement95
Podcast Overview
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
Language
🇺🇲
Publishing Since
8/10/2016
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
69
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality66
Social0
YouTube86
Engagement95
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
Unlock the full report to see detailed tips
needs improvement
Publishing Consistency
Every 18 days
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for The Recipe For SEO Success Show
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
March 24, 2026
Farewell and my final 5 SEO tips
<p>Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me.</p> <p><strong>Tune in to learn: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why I'm moving on from the Recipe for SEO Success</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to keep your site relevant and user-friendly</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What's next for me</p> </li> </ul> <p data-pm-slice="1 1 []"><a href= "https://therecipeforseosuccess.com/farewell-and-my-final-5-seo-tips/"> Head to the show notes. </a></p> <p data-pm-slice="1 1 []"><strong>Useful resources: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://podcasts.apple.com/au/podcast/hearts-minds-and-money-with-kate-toon/id1677220953"> Follow the Hearts, Minds & Money Podcast</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.facebook.com/groups/katetoon">Join the Hearts, Minds & Money Community on Facebook</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.katetoon.com/writing/books/six-figures-in-sales/">Buy my new book: Six Figures in Sales</a></p> </li> </ul> <p data-pm-slice="1 1 []"> </p>
March 17, 2026
FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin
<h2><strong style="color: #333333; font-size: 24px;"><span style= "color: #cc1c00;">What still works, and what was overhyped</span></strong></h2> <p dir="ltr">Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success.<br /> Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast.<br /> And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin.</p> <p dir="ltr">I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so.</p> <p dir="ltr">What he misses, what he's glad we've left behind.</p> <p dir="ltr">Also, where he thinks we're heading in this world of AI?</p> <p dir="ltr">We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens. </p> <p dir="ltr">Let's get stuck in.</p> <p data-pm-slice="1 1 []"><strong>Tune in to learn: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Stepping Away from SEO: Rand and Kate's Journey</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What Marketers Believe Now vs 2015</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Which platforms work best for different types of businesses</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Zero-Click Results and the Future of Search</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What Still Works: Copywriting, PR, and Email</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What's next for Rand</p> </li> </ul> <p> </p> <p><strong>Useful resources: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">First episode of Recipe: <a href= "https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/"> SEO for small business: Interview with Rand Fishkin (NEWBIE)</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/"> How to go Viral with Rand Fishkin (NEWBIE)</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.katetoon.com/writing/books/six-figures-in-sales/">Six Figures in Sales</a></p> </li> </ul> <p> </p> <p><a href= "https://therecipeforseosuccess.com/final-guest-how-marketing-and-seo-have-evolved-in-11-years-with-rand-fishkin"> Head to episode notes </a></p> <p> </p> <p><strong>Freebies:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://therecipeforseosuccess.com/seo-courses/ecourse/ai-seo-checklist-sign-up-page/"> The Ultimate AI SEO Checklist</a></li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/seo-checklist-sign-up-page/"> The Ultimate SEO Checklist</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/seo-nibbles/">Free SEO Nibbles Course</a></p> </li> </ol> <p> </p> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/">Sign up for the Recipe for SEO Success Course</a></p> <p> </p>
January 6, 2026
How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)
<p><strong id= "docs-internal-guid-bfacdd32-7fff-46ba-6f1b-7c845f13b102">Evolving with the ever-changing search engines</strong></p> <p dir="ltr">With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.</p> <p dir="ltr">But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? </p> <p dir="ltr">Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more.</p> <p data-pm-slice="1 1 []"><strong>Tune in to learn: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why we want to show up in AI search summaries</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to become the kind of brand that AI search summaries recommend</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How far AI search has expanded since it began</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why proving your content is structured, practical, original, and socially validated to LLMs is important</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Serpzilla can help strategically place content on sites that AI already tends to quote or source from</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to get started with the three most important components for your AI SEO strategy</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Elizaveta's top advice for having a solid AI SEO strategy</p> </li> </ul> <p><strong>Useful resources: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://serpzilla.com/">Serpzilla </a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.linkedin.com/in/elizashutova/">LinkedIn</a></p> </li> </ul> <p> </p> <p><a href= "https://therecipeforseosuccess.com/how-to-show-up-in-ai-results-in-2026-with-elizaveta-shutova-newbie"> Head to episode notes</a></p> <p><strong>Workshops: </strong></p> <ul> <li><a href= "https://therecipeforseosuccess.com/seo-courses/ai-seo-beginners-workshop/"> AI SEO for Beginners</a></li> <li><a href= "https://therecipeforseosuccess.com/product/ai-seo-prompt-writing-optimisation-workshop/"> AI SEO Prompt Writing and Optimisation</a></li> </ul> <p><strong>Freebies:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/webinar">Free webinar: Increase your website traffic (and sales)</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://therecipeforseosuccess.com/seo-courses/ecourse/ai-seo-checklist-sign-up-page/"> The Ultimate AI SEO Checklist</a></li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/seo-checklist-sign-up-page/"> The Ultimate SEO Checklist</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/seo-nibbles/">Free SEO Nibbles Course</a></p> </li> </ol> <p> </p> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/">Sign up for the Recipe for SEO Success Course</a></p>
199 total episodes available
Recent guests on The Recipe For SEO Success Show
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Steven Schneider
Guest
Matthew Forzan
Guest
Rebecca Eddison
Guest
Sally Mills
Guest
Christopher Panteli
Guest
Jason Mun
Guest
Nik Ranger
Guest
Greg Gifford
Guest
Deep-dive analytics for The Recipe For SEO Success Show
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is The Recipe For SEO Success Show?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.