by Kate Toon SEO Educator
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Publishing Since
8/10/2016
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April 22, 2025
<p dir="ltr">Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.</p> <p dir="ltr">Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking.</p> <p data-pm-slice="1 1 []"><strong>Tune in to learn: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What Google has recently changed in the SERPs that impacts ecommerce businesses</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to be featured in Google’s SERP organic shopping carousel</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What impacts your ability to appear in the carousel</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How product reviews can help boost your visibility</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How labels can help you advertise your sales in Google Merchant Center</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How you can reduce your workload and optimise your products</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Google’s brand knowledge panel works</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Jason’s advice for ecommerce stores trying to build up their brand entity</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How important category pages are, and why you should focus on them.</p> </li> </ul> <p> </p> <p><strong>Useful resources: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://therecipeforseosuccess.com/product/seo-friendly-product-descriptions-copywriting-template/"> SEO-Friendly Product Description Template</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://accounts.google.com/Login?service=merchants">Google Merchant Center</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://therecipeforseosuccess.com/ecommerce-seo-in-2025-with-louis-smith-newbie/"> Ecommerce SEO in 2025 with Louis Smith (NEWBIE)</a></p> </li> </ul> <p> </p> <p><a href= "https://therecipeforseosuccess.com/ecommerce-seo-serp-changes-you-need-to-know-with-jason-mun-newbie"> Head to episode notes</a></p> <p> </p> <p><strong>Freebies:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/webinar">Free webinar: Increase your website traffic (and sales)</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/seo-checklist-sign-up-page/"> The Ultimate SEO Checklist</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/seo-nibbles/">Free SEO Nibbles Course</a></p> </li> </ol> <p> </p> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/">Sign up for the Recipe for SEO Success Course</a></p>
April 8, 2025
<p class="Script" style="line-height: 150%;"><span style= "font-size: 11.0pt; line-height: 150%; font-family: 'Arial',sans-serif;"> It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups).</span></p> <p class="Script" style="line-height: 150%;"><span style= "font-size: 11.0pt; line-height: 150%; font-family: 'Arial',sans-serif;"> Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a problem on websites, and what they mean by that is pop-ups. <span style= "font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-AU; mso-fareast-language: EN-AU; mso-bidi-language: AR-SA;"> So, today I wanna talk about pop-ups and their impact on your ability to rank, sell, build customer loyalty and keep people on your site.</span></span></p> <p data-pm-slice="1 1 []"><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/toon-tips/">Listen to all the tip episodes</a></p> <p> </p> <p><strong>Freebies:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/webinar">Free online training: Increase your website traffic (and sales)</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/seo-checklist-sign-up-page/"> The Ultimate SEO Checklist</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/seo-sos-challenge-free/"> SEO SOS Challenge</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/seo-nibbles/">Free SEO Nibbles Course</a></p> </li> </ol> <p> </p> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/">Sign up for the Recipe for SEO Success Course</a></p>
March 25, 2025
<p dir="ltr">If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. </p> <p dir="ltr">But one of the biggest struggles for people doing DIY SEO is building backlinks. </p> <p dir="ltr">That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap. </p> <p dir="ltr">That’s because building quality backlinks takes a big amount of time. You’ve got to build the relationship, you’ve got to get the good content out there and even then it can take a while for those links to flow through. </p> <p dir="ltr">But today I’ve got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building?</p> <p><strong>Sponsor love: </strong></p> <p data-pm-slice="1 1 []">Ready to uncover what's really holding your website back from Google Glory?</p> <p>Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.</p> <p>Get yours for just $100 at <a class= "ProsemirrorEditor-link" href= "http://firewiredigital.com.au/audit">FirewireDigital.com.au/audit</a> and turn search into your most profitable revenue channel.</p> <p data-pm-slice="1 1 []"><strong>Tune in to learn: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What a backlink is, and what it does</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How you can still compete with competitors that invest heavily in backlinks</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How small local businesses can create great content that organically gets shared online</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to assess what kind of content Google is prioritising in your niche or industry</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How using Google Analytics can show you how people engage with your website</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why click-through rate is important to focus on</p> </li> </ul> <p> </p> <p><strong>Useful resources: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://therecipeforseosuccess.com/what-the-eff-are-entities-in-seo-with-nik-ranger-newbie/"> What the eff are entities in SEO? with Nik Ranger (NEWBIE)</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://uminabeachbooknook.com.au/books/banned-books/">Banned Books Brochure</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/"> SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE)</a></p> </li> </ul> <p> </p> <p><a href= "https://therecipeforseosuccess.com/seo-without-backlink-outreach-with-nik-ranger-newbie/" target="_blank" rel="noopener">Head to episode notes</a></p> <p> </p> <p><strong>Freebies:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/webinar">Free webinar: Increase your website traffic (and sales)</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/seo-checklist-sign-up-page/"> The Ultimate SEO Checklist</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/seo-nibbles/">Free SEO Nibbles Course</a></p> </li> </ol> <p> </p> <p><a class="ProsemirrorEditor-link" href= "https://therecipeforseosuccess.com/seo-courses/ecourse/">Sign up for the Recipe for SEO Success Course</a></p>
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