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The Self Storage Report

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by Thaddeus Campbell

62 episodes

Updated Daily

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Podcast Overview

Storage Unlocked is where self-storage meets reality. Hosted by Thaddeus Campbell, this no-fluff podcast dives into the hard numbers, bold opinions, and surprising trends shaping the self-storage industry and beyond. From housing market shifts and economic red flags to untapped investment opportunities, Thaddeus and Chris break it all down with sharp insight and real-world experience. Whether you're a seasoned investor or just storage-curious, you'll get insider takes, uncensored discussions, and data-backed forecasts that actually matter. Weekly drops. Always unfiltered.

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Publishing Since

6/14/2025

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Recent Episodes

August 7, 2026

Zach Sette saw opportunity and the unique skill sets of he and his brother made a solution possible.

Welcome back to Storage Unlocked! I am your host, Thaddeus Campbell, and in this episode, I am joined by Zach Sette, co-founder and CEO of Outbidd. Drawing from a lifetime in commercial construction and development, Zach shares a unique multi-asset perspective on the macro forces reshaping commercial real estate. We unpack the looming $900+ billion debt refinancing wall hitting the market in the second half of 2026, evaluate why rising construction costs are driving developers away from ground-up builds toward acquisitions, and explore how AI software is bringing total transparency to owner project management. <h4 dir="ltr">In this episode, I cover:</h4> <ul> <li dir="ltr" aria-level="1"> The Refinancing Wall: Navigating balloon payments as 2021–2022 loans locked in at 4% face refinancing at 6%+. </li> <li dir="ltr" aria-level="1"> Build vs. Buy: Why 25% higher construction costs make asset acquisition more attractive than new builds. </li> <li dir="ltr" aria-level="1"> CRE Sector Heat Check: Why small bay flex and data centers are thriving while office conversions and localized multifamily struggle. </li> <li dir="ltr" aria-level="1"> Outbidd AI Technology: How Zach and his team built an AI-powered owner's rep tool to digitize RFPs and level contractor bids side-by-side. </li> </ul> Connect with Thaddeus Campbell (S3 Partners): Email: thaddeus@s3.partners LinkedIn: <a href= "https://www.linkedin.com/in/itsthadcampbell/">https://www.linkedin.com/in/itsthadcampbell/ </a>Connect with Zach Sette (Outbidd): Email: zach@outbidd.com Website: <a href= "https://www.outbidd.com/">https://www.outbidd.com/</a> This Episode was brought to you by: <a href= "https://pbbrown.com/">https://pbbrown.com/</a>

July 31, 2026

Breaking down Warehouse Anywhere's stunning acquisition of XPS. What's it mean for both companies!

What happens when you combine the leading 3PL business storage network with the premier 24/7 call center in self-storage? I am your host, Thaddeus Campbell, and in this episode of Storage Unlocked, I am joined by Laura Holmes (CEO of Warehouse Anywhere) and Shannon Charbonneau (VP of XPS Solutions) to pull back the curtain on their landmark acquisition. Together, we explore how integrating 24/7 live call support with enterprise logistics technology creates an unbeatable end-to-end management solution for storage operators and corporate clients alike. In this episode, I cover: <ul> <li dir="ltr" aria-level="1"> The 24/7 Scale Upgrade: Why expanding call center operations to 168 hours a week directly addresses the urgent needs of corporate field technicians visiting units at 2:00 AM. </li> <li dir="ltr" aria-level="1"> The Economics of Business Storage: Why commercial tenants provide higher lifetime value, longer average stays (2+ years), and zero seasonal churn compared to traditional residential renters. </li> <li dir="ltr" aria-level="1"> Spotting Market Gaps: Laura shares the strategic vision behind acquiring Warehouse Anywhere out of Life Storage and building a high-growth platform that traditional REITs overlooked. </li> <li dir="ltr" aria-level="1"> Preserving Human Connection: Shannon explains why live, high-empathy call answering remains essential for resolving complex tenant issues alongside modern tech stacks. </li> <li dir="ltr" aria-level="1"> Cultural Integration: How two customer-first organizations successfully aligned their teams within 30 days of closing the deal. </li> </ul> Tune in to discover how this powerful acquisition is reshaping tenant support and driving new revenue streams for storage operators! Connect with Me <ul> <li dir="ltr" aria-level="1"> LinkedIn: <a href= "https://www.google.com/search?q=https://www.linkedin.com/in/itsthadcampbell/"> linkedin.com/in/itsthadcampbell</a> </li> </ul> Our Sponsor: <ul> <li dir="ltr" aria-level="1"> PB Brown General Contractors: Our Title Sponsor and premier commercial builders specializing in multi-million dollar storage and small-bay flex developments. Get them involved early at <a href="https://pbbrown.com"></a><a href= "http://pbbrown.com">pbbrown.com</a>. </li> </ul>

July 24, 2026

Big Money in Small Bay Flex: Shane Decker & Andrew Dunn on Institutional Capital

In this episode of Storage Unlocked, I am joined by two top-tier operators attacking small-bay from opposite sides of the country: Shane Decker (President of Decker Capital) and Andrew Dunn (Co-Founder of VAC Development, "The Value Add Cowboys"). Together, we break down the operational, development, and capital market realities of one of commercial real estate's most talked-about asset classes. In this episode, we cover: <ul> <li dir="ltr" aria-level="1"> The Buyer Profile & Spec Differences: The contrast between acquiring existing 1,000–10,000 sq ft tradesman bays versus building 15,000–20,000 sq ft modern logistics spaces with heavy power and dock loading. </li> <li dir="ltr" aria-level="1"> The 1-to-2-Year Sourcing Pipeline: Why finding mismanaged, off-market mom-and-pop assets through direct relationships beats fighting 15 to 25 bidders on marketed deals. </li> <li dir="ltr" aria-level="1"> Operational Value-Add Mechanics: How converting modified gross leases to Triple Net (NNN), pushing 6% annual rent bumps, and right-sizing office footprints yielded a $20M value pop on an Orlando asset in 30 months. </li> <li dir="ltr" aria-level="1"> Ground-Up Execution: Andrew shares how VAC locks in Guaranteed Maximum Price (GMP) construction contracts to build in 10 to 12 months, achieving up to 40% pre-leasing prior to Certificate of Occupancy. </li> <li dir="ltr" aria-level="1"> Tenant Velocity: Why 1,000 to 3,000 sq ft units see the highest demand velocity as small business owners transition out of residential garages and self-storage units. </li> </ul> Tune in to discover how to navigate cap rate compression, structure NNN leases for local contractors, and execute disciplined underwriting in today's small bay landscape. Connect with Thaddeus Campbell (S3 Partners): Email: thaddeus@s3.partners LinkedIn: <a href= "https://www.linkedin.com/in/itsthadcampbell/">https://www.linkedin.com/in/itsthadcampbell/ </a>Connect with Shane Decker (Decker Capital): Email: shane@deckercap.com LinkedIn: <a href= "https://www.linkedin.com/in/shane-decker-255b6988/">https://www.linkedin.com/in/shane-decker-255b6988/ </a>Connect with Andrew Dunn (VAC Development): Email: andrew@vacdevelopment.com LinkedIn: <a href= "https://www.linkedin.com/in/andrewmdunn41/">https://www.linkedin.com/in/andrewmdunn41/</a> This Episode was brought to you by: <a href= "https://pbbrown.com">https://pbbrown.com</a>

62 total episodes available

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What is The Self Storage Report?: Storage Unlocked is where self-storage meets reality.

Hosted by Thaddeus Campbell, this no-fluff podcast dives into the hard numbers, bold opinions, and surprising trends shaping the self-storage industry and beyond. From housing market shifts and economic red flags to untapped investment opportunities, Thaddeus and Chris break it all down with sharp insight and real-world experience.

Whether you're a seasoned investor or just storage-curious, you'll get insider takes, uncensored discussions, and data-backed forecasts that actually matter.

Weekly drops. Always unfiltered.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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