The TruCoach Podcast with Brian Gottlieb is where you’ll find industry-specific, actionable methods to help you build a supercharged home improvement or home services business. From leads to leadership, we exist to help you and your team successfully grow. TruCoach is your single source of truth for organizations looking to scale. Brought to you by Truvolv, you’ll get exclusive access to leaders who have been there and done that - and the wisdom that only comes from experience. No fluff, no noise. Just proven strategies for you and your team to implement. Learn more and have your lightbulb moment at truvolv.com (http://truvolv.com/).
Homeowners searching for a contractor used to start with a Google search and a gut check. Now they ask AI, and AI doesn't scroll ten links comparing options. It picks a company to vouch for and stakes its own credibility on that pick.\n\nGreg Cummings, CEO of [Power100](https://power100.io), has spent his career studying what makes a home improvement company worth that recommendation. That insight informs Power100's five-layer ranking system, built to filter out contractors who won't be aroun...
3 Sept 2026
Leading with a Scorecard: How Top Sales Managers Drive Results with Guest Joe Downey
Most sales managers coach to net close. Joe Downey thinks that's the wrong number to chase.
Joe Downey has spent his career building and fixing frontline sales organizations in home improvement, including running the sales side of Jacuzzi's greenfield expansion into new markets. He also created two industry Facebook communities, In-Home Sales Pros and Sales Manager Alliance, to raise the performance and professionalism of sales leaders who often don't get the training their reps do.
Joe joi...
20 Aug 2026
Win The Day: Better KPIs & Fewer Products with Guest Lakota Tidd
Most home improvement companies scale by adding services. Lakota Tidd scaled by cutting them, and by breaking one monthly revenue number into a target for every single day. That combination is why a company that started with yard chairs in his mom's garage is on pace to cross $20 million this year. Lakota Tidd, founder of [Top Home Improvements](https://www.tophomeimprove.com), started his business in his mom's garage at 21 with no marketing budget. He knocked on doors himself through Michiga...
30 Jul 2026
Inside Baths for the Brave: Serving the Veterans Who Have Served Us with Guest Senja Spelman
Every year, hundreds of veterans across the country live with a bathtub they're afraid to step over, doesn’t meet their needs, or is just too difficult to manage. For some, mobility injuries have turned a routine shower into something they either skip or risk. Baths for the Brave exists to fix that, one home at a time. Baths for the Brave is a nationwide movement of home improvement companies that each install a free, safer shower for a veteran in their own market. On this episode of The TruC...
23 Jul 2026
Legally Speaking: Not Fun, Definitely Necessary. Avoiding Legal Issues with Guest Heather Macklin
Most home improvement operators don't think about their legal exposure until a problem lands on the desk. A customer who wants a free house over a cracked tile. A cold call that turns into a lawsuit. A contract they copied off the internet that falls apart the first time it's tested. Attorney Heather Macklin spends her days on the other side of those problems. Macklin runs Macklin Law and acts as outside general counsel to home improvement companies across the country. She and her husband Rob...
9 Jul 2026
1.5M Leads Per Year. Learn How He Does It. With Guest Dave Azer
Dave Azer, Vice President of Marketing at Jacuzzi Bath Remodel, generates over 4,000 leads a day for the company's dealer network. Not a month or a week. A day. That comes to 1.5 million leads a year across roughly 40 sources. Leads run anywhere from $20 to $425, and Dave will tell you the cost of any single one is almost irrelevant. What he watches is net sales. On The TruCoach Podcast, Dave joins Brian Gottlieb in breaking down the system behind one of home improvement's biggest lead operat...
24 Jun 2026
Why Better Leads Beat More Leads with Guest Scott Berman
Most home improvement operators answer the growth question the same way: get more leads. Scott Berman thinks that's how you go broke. Berman is the founder and CEO of Florida Window and Door, which has grown into a window and door business billing north of $100 million a year. He tracks revenue per lead by source and knows what each source is worth before he spends a dollar on it. In this episode of The TruCoach Podcast, Berman joins Brian Gottlieb to break down the math he watches every nig...
10 Jun 2026
Knock Knock. Who's There? The Canvassing Playbook with Guest Megan Beattie
Megan Beattie grew a West Michigan home improvement company to around $10 million in about four years, building it on door knocking, special events, and a database she mined for everything it had. No inbound leads, no aggregators, no fancy website. The industry calls her the lead queen, and she’s part of Tony Hoty Consulting, who advises more than 500 home improvement companies on building the lead sources most operators have written off. On this episode of The TruCoach Podcast, Megan joins B...
28 May 2026
The One Decision That Changes a Home Improvement Business with Brian Kaskavalciyan
Brian Kaskavalciyan rebuilt his career at 40 after watching five companies crash. That experience became the foundation of everything he runs now: The Wealthy Contractor podcast and its nearly 300 episodes, Accelerate Live, and Success Society, the mentorship community for home improvement operators who don't want to figure it out alone. He's also a TruCoach mentor and a Truvolv investor. In this episode of The TruCoach Podcast, Brian gets into why most operators stay stuck despite knowing e...
14 May 2026
The Secret to Building a Winning Team with Vince & Anthony Nardo
Vince and Anthony Nardo, Truvolv investors and TruCoach mentors, spent forty years building a family home improvement business with their father. Vince ran it as president, Anthony as CFO. They grew it past a thousand employees and multiple states before selling to private equity. In this episode of The TruCoach Podcast, Vince and Anthony unpack what they learned along the way. They start with what their mother drilled into them early: business stayed in the office, family stayed at the Sund...
28 Apr 2026
The Home Improvement Website Fix to Win More Leads Before They Even Call
Chris Behan has been in digital marketing since before Google was a thing. He was generating leads online while most people were still figuring out what the internet was. He's generated tens of millions of leads for home improvement companies, built and exited a business focused entirely on this industry, and now he's the president of Truvolv. He also has a very specific point of view on why your leads are getting more expensive and your results aren't keeping up - and spoiler alert, i...
6 Apr 2026
Where Home Improvement Businesses Get Stuck (And What to Do About It)
Brian Gottlieb built a home improvement company from $3,000 on a plastic folding table to a $150 million exit. Eric Bohner has spent 27 years inside this industry, across hundreds of businesses, watching owners get stuck at the same walls over and over. In this first episode of The TruCoach Podcast from Truvolv, Brian and Eric lay out the founding vision behind TruCoach and the problems it and Truvolv exist to solve. Home improvement owners are exceptional at their craft. Running and scaling...
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