The Ultimate Dance Business Podcast helps dance studio owners and dance school entrepreneurs build profitable, thriving schools. Hosted by dance business coach Deborah Laws, each episode delivers practical strategies on studio marketing, student retention, team leadership, pricing and systems, plus inspiring interviews with successful dance business owners. If you are ready to turn your passion for dance into a profitable business and become a stronger dance boss, this show gives you the tools, confidence and community to get there.
How Cameron Hall Built a Dance Community in Spain | Baila con Cameron
What does it take to build a successful performing arts school in another country?
Cameron Hall is the founder of Baila con Cameron, a performing arts school based in Valencia, Spain. What started with an adult jazz class attended by 35 people has grown into a community of almost 400 students from 25 different countries.
In this episode of the Ultimate Dance Business Podcast, Cameron talks to Deborah Laws about his journey from performer and West End choreographer to running his own performing arts school and entertainment production company in Spain.
He shares how Baila con Cameron grew during lockdown, why outdoor classes became an important part of the school's identity, and how he went from renting a small studio to creating a much larger space with multiple studios, a theatre space, music rooms and more.
Cameron also talks about bringing British-style pantomime to Valencia. Now in its fifth year, his productions have sold out every year and attract audiences from across the region, including people travelling more than two hours to attend.
But perhaps the biggest lesson from Cameron's approach is his philosophy towards running a dance school.
“I don’t run a performing arts school. I run a community.”
For Cameron, Baila con Cameron is about creating somewhere people can make friends, build confidence, achieve things and feel that they belong. He explains why he thinks about what students can do together rather than simply focusing on retention, and why the experience someone takes away from a class can be more important than technical perfection.
There is also plenty to take from Cameron's approach to social media. He talks about why dance schools need to stop making social media for themselves, why perfect photos and graphics aren't necessarily what people care about, and why showing more of the real person behind the school can make such a difference.
Cameron Hall is the founder of Baila con Cameron and also works as a performer, choreographer and entertainment producer in Valencia. Alongside his work with the school, he performs as Dame Dolly.
Find out more about Baila con Cameron at https://bailaconcameron.com
Find Baila con Cameron on social media at:
https://www.instagram.com/bailaconcameron
https://www.facebook.com/bailaconcameron/
Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com
To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL
This episode is sponsored by Dance Studio Marketing.
You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/
This podcast is produced by Creative Content Studio
18 Sept 2026
How to Stop Your Dance Studio Taking Over Your Life | Time Management for Dance Studio Owners
Does your dance studio seem to take over more and more of your life as your business grows?
In this episode of the Ultimate Dance Business Podcast, Deborah Laws talks about how dance studio owners can start taking back control of their time and create a better work-life balance.
As your dance school grows, it can be incredibly easy for the business to become the priority for everything. Family time, time with friends, self-care and even the things you personally want to achieve can end up being squeezed around the studio.
Deborah explains how to reverse that pattern by deciding what you actually want your life to look like and then using future blocking to make it happen.
You'll discover:
• Why your dance studio can gradually start running your life
• How to decide what time you feel you deserve for yourself, your family and your relationships
• What future blocking is and how to use it
• Why blocking out time months in advance can make it much easier to protect
• How Deborah managed to find around 10 hours a week for 18 months while running five dance schools, with more than 900 students and 24 team members
• Why delegating and reorganising your business can create the space you need• How protecting your time can actually make you more organised and productive
• Why the time you create for yourself can disappear again if you don't continue to protect it
If you run a dance school or performing arts business and feel like you're constantly fitting your life around your studio, this episode is about changing that.
The goal isn't simply to find more hours in the day. It's about deciding what matters to you and building your business around the life you want to have.
Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com
To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL
This episode is sponsored by Dance Studio Marketing.
You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/
This podcast is produced by Creative Content Studio
4 Sept 2026
From Ballroom Champion to Global Dance Business Leader: Gary Edwards on Building Community, Business and Opportunity
In this episode of The Ultimate Dance Business Podcast, Deborah Laws interviews Gary Edwards, CEO and partner of Arthur Murray International, to discuss building a successful dance business while staying true to your passion for dance.
Gary shares his journey from starting dance at seven in Romford, Essex, to leading a major dance organisation.
Deborah and Gary explore why dance studio owners should embrace their business identity, how partner dancing skills translate to business, and the importance of marketing, networking, and community for all dance schools.
Gary explains why he considers the studio owner the first ‘product’ of a dance business, the significance of creating a welcoming environment, and how successful studios can become destinations.
They also discuss the broader impact of dance studios on people’s lives, from fostering community and improving well-being to supporting individuals through challenging times.
Gary shares his efforts to create better career pathways for dancers, including a partnership with the University of North Florida offering a health, wellness, dance, and business degree.
Gary’s message is clear: don’t underestimate the impact you can have as a dance business owner. Dance businesses aren’t just selling lessons; they’re creating experiences, community, confidence, connection, and happiness.
Find out more about Arthur Murray International at https://www.arthurmurray.com
Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com
To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL
This episode is sponsored by Dance Studio Marketing.
You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/
This podcast is produced by Creative Content Studio
Who has been a guest on The Ultimate Dance Business Podcast
Names identified in recent episode analyses. Showing up to five guests.
Cerys Keneally
Helen Buelow
Emma Bright
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Apple Podcasts (US)
5.0 / 5
5 ratings
Spotify
5.0 / 5
34 ratings
Podcast Authority Score: 69 / 100
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Quality
86
Social presence
94
YouTube
0
Engagement
85
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