Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.

The Ultimate Dance Business Podcast
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Podcast Overview
Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.
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Publishing Since
3/28/2022
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Recent Episodes

June 12, 2026
How to Build a Powerful Brand & Believe Bigger in Business | JoJo Smith from Creative SaS
<p>In this episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by branding expert and Creative Sass founder JoJo Smith to discuss the mindset, confidence, and self-awareness needed to build a successful business and a lasting brand.</p><p><br></p><p>JoJo explains why most business owners focus on the wrong aspects of branding, how limiting beliefs hold entrepreneurs back, and why building a business starts with understanding yourself first.</p><p><br></p><p>Whether you're a dance school owner, performing arts entrepreneur, or small business owner, this conversation is packed with valuable lessons on leadership, confidence, vision, and growth.</p><p><br></p><p>Subscribe for more dance business, leadership, and entrepreneurship content.</p><p><br></p><p>Find out more about Jo Jo's work at https://www.creativsas.co.uk</p><p><br></p><p>Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan</p><p><br></p><p>To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com</p><p><br></p><p>To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.</p><p><br></p><p>Sparks membership - https://dancebusinesslab.com/memberships/sparks </p><p><br></p><p>Ignite membership - https://dancebusinesslab.com/memberships/ignite </p><p><br></p><p>Illuminate membership - https://dancebusinesslab.com/memberships/illuminate</p><p><br></p><p>If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL</p><p><br></p><p>This episode is sponsored by Dance Studio Marketing.</p><p><br></p><p>You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/</p><p><br></p><p>This podcast is produced by Creative Content Studio</p>

May 29, 2026
Why Being Too Nice Is Hurting Your Dance School Growth | Boundaries, Leadership & Late Payments
<p>In this episode of the Ultimate Dance Business Podcast, we’re talking about one of the biggest hidden issues holding dance schools and performing arts businesses back: being too nice.</p><p><br></p><p>If you’re a people pleaser, avoid confrontation, struggle with late payments, over-give to parents and students, or constantly feel emotionally drained from trying to keep everyone happy, this episode is for you.</p><p><br></p><p>Deborah explores the difference between being kind and being unclear, and why strong leadership, clear boundaries, and professional standards are essential if you want your dance school to grow and thrive.</p><p><br></p><p>You’ll hear practical examples of how being overly flexible can lead to lost revenue, weak boundaries, parent pushback, team issues, burnout, and resentment, plus simple ways to start tightening up your systems without becoming harsh or unkind.</p><p><br></p><p>Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan</p><p><br></p><p>To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com</p><p><br></p><p>To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.</p><p><br></p><p>Sparks membership - https://dancebusinesslab.com/memberships/sparks </p><p><br></p><p>Ignite membership - https://dancebusinesslab.com/memberships/ignite </p><p><br></p><p>Illuminate membership - https://dancebusinesslab.com/memberships/illuminate</p><p><br></p><p>If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL</p><p><br></p><p>This episode is sponsored by Dance Studio Marketing.</p><p><br></p><p>You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/</p><p><br></p><p>This podcast is produced by Creative Content Studio</p>

May 15, 2026
ADHD, Entrepreneurship and Building a Business That Works for You with Dawn Baxter
<p>In this episode of The Ultimate Dance Business Podcast, Deborah Laws is joined by Dawni Baxter, founder of Beyond The Dawn Digital, for an honest conversation about business growth, social media marketing, burnout and building a business that actually works for your life.</p><p><br></p><p>Dawni shares how she went from theatre kid and jewellery retail manager to running multiple businesses across digital marketing, coaching and wellbeing. Together, she and Deborah talk about the realities of entrepreneurship, growing a team, learning to delegate, adapting as your business grows and why trying to control everything often leads straight to burnout.</p><p><br></p><p>There’s also a really interesting discussion around ADHD and entrepreneurship, creating genuine relationships with clients, avoiding comparison with competitors and how to use social media in a way that still feels human.</p><p><br></p><p>For dance studio owners and creative business owners, this episode is full of relatable moments and practical advice around branding, visibility, leadership and growing your business without losing the personal touch that made people connect with you in the first place.</p><p><br></p><p>Plus, Dawni shares simple but effective social media tips that can help you grow your audience, improve engagement and build a stronger brand online.</p><p><br></p><p>Find out more about Dawni's amazing work at https://beyondthedawndigital.com</p><p><br></p><p>Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan</p><p><br></p><p>To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com</p><p><br></p><p>To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.</p><p><br></p><p>Sparks membership - https://dancebusinesslab.com/memberships/sparks </p><p><br></p><p>Ignite membership - https://dancebusinesslab.com/memberships/ignite </p><p><br></p><p>Illuminate membership - https://dancebusinesslab.com/memberships/illuminate</p><p><br></p><p>If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL</p><p><br></p><p>This episode is sponsored by Dance Studio Marketing.</p><p><br></p><p>You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/</p><p><br></p><p>This podcast is produced by Creative Content Studio</p>
114 total episodes available
Recent guests on The Ultimate Dance Business Podcast
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Cerys Keneally
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Helen Buelow
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Emma Bright
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Frequently asked questions
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- What is The Ultimate Dance Business Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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