Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.

The Ultimate Dance Business Podcast
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Podcast Overview
Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.
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Publishing Since
3/28/2022
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Recent Episodes

August 7, 2026
How Your Mindset Shapes Your Dance Studio Success with Gemma Gilmour
<p>What if the biggest thing holding your dance studio back isn't your marketing, pricing or timetable...but your mindset?</p><p><br /></p><p>In this thought-provoking episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by transformation coach Gemma Gilmour for a conversation that goes far beyond business strategy. Together, they explore identity, limiting beliefs, confidence, fear, neuroplasticity and why so many dance studio owners unknowingly hold themselves back from the success they truly want.</p><p><br /></p><p>Whether you're struggling to let go of teaching, finding delegation difficult, questioning your next chapter, or simply feeling stuck, this episode will challenge the way you think about yourself and your business.</p><p><br /></p><p>You'll discover why courage matters more than confidence, how to retrain your brain for success, and practical mindset exercises you can start using today.</p><p><br /></p><p>Find out more about Gemma's work at https://www.gemmagilmour.com</p><p><br /></p><p>Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan</p><p><br /></p><p>To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com</p><p><br /></p><p>To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.</p><p><br /></p><p>Sparks membership - https://dancebusinesslab.com/memberships/sparks </p><p>Ignite membership - https://dancebusinesslab.com/memberships/ignite </p><p>Illuminate membership - https://dancebusinesslab.com/memberships/illuminate</p><p><br /></p><p>If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL</p><p><br /></p><p>This episode is sponsored by Dance Studio Marketing.</p><p><br /></p><p>You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/</p><p><br /></p><p>This podcast is produced by Creative Content Studio</p>

July 24, 2026
The Secret to Higher Dance Studio Retention and Revenue
<p>Want more students taking multiple classes and staying at your dance studio for years?</p><p>In this episode, guest host Heather Buelow shares practical strategies to increase multi-class enrolment, improve retention and create a studio community that keeps families engaged for the long term.</p><p><br /></p><p>Discover how smarter scheduling, stronger community-building, staff training and strategic promotions can help you grow your studio without constantly chasing new enrolments.</p><p>If you're a dance studio owner looking to improve retention, increase revenue and create a stronger studio culture, this episode is packed with actionable ideas you can implement right away.</p><p><br /></p><p>Topics covered:</p><p><br /></p><p>Multi-class enrolment strategies</p><p>Dance studio retention</p><p>Building studio community</p><p>Dance studio scheduling tips</p><p>Teacher-led enrolment conversations</p><p>Family-friendly studio systems</p><p>Revenue growth strategies</p><p>Dance studio marketing and retention</p><p><br /></p><p>Subscribe for more dance studio business advice, marketing strategies and growth tips.</p>

July 10, 2026
Systems, Strategy and Sustainable Growth with Hannah Hannon
<p>In this episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by Hannah Hannon, founder of HVA, to discuss one of the most overlooked areas of running a successful dance school: business systems and operations.</p><p><br></p><p>As a former performer turned business strategist, Hannah understands the unique challenges creative business owners face. Together, Deborah and Hannah explore why so many dance studio owners struggle with systems, automation and administration, and why embracing your role as a business owner is essential for sustainable growth.</p><p><br></p><p>The conversation covers practical ways to improve efficiency, manage enquiries, strengthen financial processes and build the foundations that allow your studio to grow without creating more overwhelm.</p><p><br></p><p>Whether you're running a small dance school or managing multiple locations, this episode will help you identify the systems that matter most and the mindset shifts needed to move your business forward.</p><p><br></p><p>In this episode you'll discover:</p><p><br></p><p>How to start thinking like a business owner rather than just a dance teacher</p><p>Why strong systems create more freedom and less stress</p><p>The importance of enquiry pipelines and follow-up processes</p><p>Simple ways to improve professionalism and parent communication</p><p>The role automation can play in studio growth</p><p>Why many dance school owners struggle to prioritise business development</p><p>How to identify which systems your business actually needs</p><p>The difference between essential business tools and shiny object syndrome</p><p>Why investing in support can accelerate growth</p><p>The mindset shifts required to build a sustainable dance business</p><p><br></p><p>If you've ever felt overwhelmed by the operational side of running your studio, this episode offers practical advice and reassurance that you don't need to do everything alone.</p><p><br></p><p><br></p><p>Subscribe for more dance business, leadership, and entrepreneurship content.</p><p><br></p><p>Find out more about Jo Jo's work at https://www.creativsas.co.uk</p><p><br></p><p>Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan</p><p><br></p><p>To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com</p><p><br></p><p>To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.</p><p><br></p><p>Sparks membership - https://dancebusinesslab.com/memberships/sparks </p><p><br></p><p>Ignite membership - https://dancebusinesslab.com/memberships/ignite </p><p><br></p><p>Illuminate membership - https://dancebusinesslab.com/memberships/illuminate</p><p><br></p><p>If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL</p><p><br></p><p>This episode is sponsored by Dance Studio Marketing.</p><p><br></p><p>You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/</p><p><br></p><p>This podcast is produced by Creative Content Studio<br></p>
118 total episodes available
Recent guests on The Ultimate Dance Business Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Cerys Keneally
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Helen Buelow
Guest
Emma Bright
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- What is The Ultimate Dance Business Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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