by Erica Julson
Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
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Publishing Since
1/2/2020
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April 24, 2026
<p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> The digital publishing world has shifted.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> And if you've pivoted from monetizing with display ads to actually selling something to your audience...</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> ... you need to make sure you've updated the metrics you're tracking as well. </p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>In this episode, we cover:</strong></p> <ul class= "[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Why more pageviews no longer automatically means more revenue </li> <li class="whitespace-normal break-words pl-2">How to look at your existing metrics differently without throwing out your whole dashboard</li> <li>New metrics to add to your dashboard when you're selling something directly to your audience</li> <li class="whitespace-normal break-words pl-2">Where to start if this all feels overwhelming</li> </ul> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5" /> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>Ready to build your analytics foundation?</strong></p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <a href= "https://www.theunconventionalrdbb.com/the-savvy-analytics-course/"> <strong>Come join me inside my Savvy Analytics course!</strong></a></p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> I'll walk you through every step (literally, every single click) of setting up Google Analytics, Google Tag Manager, and cookie consent correctly, so that all of the tracking we talked about in this episode is actually possible.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> It's currently available at 40% off for a limited time.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Or, get ALL of my trainings by <a href= "https://www.theunconventionalrdbb.com/search-savvy-membership/">joining the Search Savvy membership.</a> </p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5" /> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>Prefer to read? </strong><a href= "https://www.theunconventionalrd.com/website-metrics/">Check out the blog post here</a>.</p> <p>SUBSCRIBE to my podcast for more blogging and online business tips.</p> <p>◽️◽️◽️◽️◽️◽️</p> <p>🔥 HOW I CAN HELP YOU:</p> <p>🌟 Search Savvy Membership: <a href= "https://www.theunconventionalrdbb.com/search-savvy/">https://www.theunconventionalrdbb.com/search-savvy/</a></p> <p>⭐️ Free Facebook Community: <a href= "https://www.facebook.com/groups/TheUnconventionalRD">https://www.facebook.com/groups/TheUnconventionalRD</a></p> <p>⭐️ The Candid Creator Newsletter: <a href= "https://www.theunconventionalrd.com/the-candid-creator-newsletter/">https://www.theunconventionalrd.com/the-candid-creator-newsletter/</a></p> <p>🌟 Functional Nutrition Library: <a href= "https://www.functionalnutritionlibrary.com/">https://www.functionalnutritionlibrary.com/</a></p>
March 3, 2026
<p><strong>If you're feeling kind of "meh" about your biz at the moment... </strong></p> <p>... you're not alone. </p> <p>The last few years have been tough for many of us.</p> <p>But in this episode, I'm hoping to put the current digital landscape into some context, empathize with the uncertainty you might be feeling, and then encourage you to shake it off and keep going. </p> <p>You have something important to share and the world needs your unique perspective and expertise. </p> <p>Don't give up!</p> <p>And as promised, here are the links to my latest offers:</p> <p><strong><a href= "https://www.theunconventionalrdbb.com/the-savvy-analytics-course/"> Grab my newest course, Savvy Analytics - on presale for 50% until March 14th!</a></strong></p> <p>Or, get ALL of my trainings by <a href= "https://www.theunconventionalrdbb.com/search-savvy-membership/">joining the Search Savvy membership.</a></p> <p>PS - SUBSCRIBE to my podcast for more blogging and online business tips.</p> <p>◽️◽️◽️◽️◽️◽️</p> <p>🔥 HOW I CAN HELP YOU:</p> <p>🌟 Search Savvy Membership: <a href= "https://www.theunconventionalrdbb.com/search-savvy/">https://www.theunconventionalrdbb.com/search-savvy/</a></p> <p>⭐️ Free Facebook Community: <a href= "https://www.facebook.com/groups/TheUnconventionalRD">https://www.facebook.com/groups/TheUnconventionalRD</a></p> <p>⭐️ The Candid Creator Newsletter: <a href= "https://www.theunconventionalrd.com/the-candid-creator-newsletter/">https://www.theunconventionalrd.com/the-candid-creator-newsletter/</a></p> <p>🌟 Functional Nutrition Library: <a href= "https://www.functionalnutritionlibrary.com/">https://www.functionalnutritionlibrary.com/</a></p>
October 14, 2025
<p>If you’ve been a subscriber for a while, you know that every year, I release my digital marketing “trends-to-watch”.</p> <p>This year, life has been life-ing hard, and even though I wrote 20+ pages of thoughts, I haven’t shared them in-depth with you yet!</p> <p>These trend predictions are some of my most valuable, most shared, and most visited pieces of content every year, so I can’t just let them collect dust!</p> <h3><strong>So here’s how it’ll work:</strong></h3> <p>For 2025, I have 5 trend predictions. Each one is incredibly meaty, so I will share them with you one at a time here on my podcast.</p> <p>For each trend, I provide in-depth analysis of what the trend is, why it matters, and how you can implement the ideas in your business today.</p> <p>I know you’re going to enjoy this series, so let’s dive right in.</p> <h3><strong>Trend #1 is... Building a digital ecosystem and strong brand</strong></h3> <p>Listen in to learn how to make the pivot from "blogger" to full blown business owner in 2025 and beyond. </p> <p>PS - SUBSCRIBE to my podcast for more blogging and online business tips.</p> <p>◽️◽️◽️◽️◽️◽️</p> <p>🔥 HOW I CAN HELP YOU:</p> <p>🌟 Search Savvy Membership: <a href= "https://www.theunconventionalrdbb.com/search-savvy/">https://www.theunconventionalrdbb.com/search-savvy/</a></p> <p>⭐️ Free Facebook Community: <a href= "https://www.facebook.com/groups/TheUnconventionalRD">https://www.facebook.com/groups/TheUnconventionalRD</a></p> <p>⭐️ The Candid Creator Newsletter: <a href= "https://www.theunconventionalrd.com/the-candid-creator-newsletter/">https://www.theunconventionalrd.com/the-candid-creator-newsletter/</a></p> <p>🌟 Functional Nutrition Library: <a href= "https://www.functionalnutritionlibrary.com/">https://www.functionalnutritionlibrary.com/</a></p>
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Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.
Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
This podcast updates weekly.
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