The Vine Podcast
Claim This Podcastby Madison Wetherill
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Podcast Overview
<p>The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.</p>
Language
🇺🇲
Publishing Since
10/1/2019
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Recent Episodes
December 16, 2025
Your Food Blog Deserves Better: Why Established Bloggers Go Custom
<p class="font-claude-response-body whitespace-normal break-words"> You've built a successful food blog, you're monetized, you're seeing great traffic, and you know this business is worth investing in. But is your website reflecting the level you're operating at?</p> <p class="font-claude-response-body whitespace-normal break-words"> This week, I'm sharing everything about our <a href= "https://www.graceandvinestudios.com/design-services/">custom web design</a> package—the full experience for established food bloggers who are ready to take their entire business to the next level. I'll walk you through what's included, who it's for, and the game-changing addition we're making for 2026.</p> <p class="font-claude-response-body whitespace-normal break-words"> In this episode, you'll learn:</p> <ul class= "[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7"> <li class="whitespace-normal break-words">Who custom web design is really for (and how it's different from our Crafted package)</li> <li class="whitespace-normal break-words">What makes custom different: full collaboration, custom strategy, and everything designed in mockups first</li> <li class="whitespace-normal break-words">The complete breakdown of what's included—from branding foundations to custom blocks</li> <li class="whitespace-normal break-words">What's NEW for 2026: Our strategic category audit (and why this matters SO much for SEO)</li> <li class="whitespace-normal break-words">Why categories are such a big deal and how we're taking this burden off your plate</li> <li class="whitespace-normal break-words">The key difference between "done with you" and "done for you"</li> <li class="whitespace-normal break-words">The full process, timeline, and what to expect when working with us</li> </ul> <p class="font-claude-response-body whitespace-normal break-words"> If you've been wondering whether it's time to invest in a fully custom brand and website—or you're curious about the difference between semi-custom and custom—this episode is for you.</p> <p class="font-claude-response-body whitespace-normal break-words"> Every single custom client tells us they wish they hadn't waited. If you're an established blogger ready for your website to match the authority you've already built, this could be the year to make it happen.</p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> <div class= "flex-1 flex flex-col px-4 max-w-3xl mx-auto w-full gap-3 pt-1"> <div data-test-render-count="1"> <div> <div class="group relative pb-3" data-is-streaming="false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "grid-cols-1 grid gap-2.5 [&_>_*]:min-w-0 standard-markdown"> <p class="font-claude-response-body whitespace-normal break-words"> </p> </div> </div> </div> <div class="absolute bottom-0 right-2 pointer-events-none"> <div class= "rounded-lg transition min-w-max pointer-events-auto translate-x-2 translate-y-full pt-2"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative"> </div> </div> </div> </div> </div> </div> </div> </div> <div> </div> </div> </div> <p><strong>Related content:</strong></p> <p><a href= "https://www.graceandvinestudios.com/crafted-website-experience/">The Crafted Website Experience</a></p> <p><a href="https://grace-and-vine-studios.ck.page/">Sign up to get podcast updates sent directly to you!</a></p> <p> </p> <p><strong>Connect With Madison</strong></p> <p><a class="ProsemirrorEditor-link" href= "https://instagram.com/graceandvine">Instagram</a> | <a class="ProsemirrorEditor-link" href="https://thevinepodcast.com/">Website</a> | <a href= "https://www.graceandvinestudios.com/your-food-blog-deserves-better-why-established-bloggers-go-custom/">Show Notes</a></p> <p><strong>Work with Grace + Vine in 2026:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a href="https://graceandvinestudios.com/services">Design Services for Food Bloggers</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://graceandvinestudios.com/crafted">Our newest way to redesign your website! Learn more here.</a></li> </ol>
December 9, 2025
Why Food Bloggers Are Choosing Semi-Custom Design
<p data-pm-slice="1 3 []">If your website feels like a carbon copy of every other food blog out there—or worse, you're embarrassed to share it because it doesn't match the quality of your content—this episode is for you.</p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> <!-- wp:paragraph --> <div class= "flex-1 flex flex-col px-4 max-w-3xl mx-auto w-full gap-3 pt-1"> <div data-test-render-count="1"> <div> <div class="group relative pb-3" data-is-streaming="false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "grid-cols-1 grid gap-2.5 [&_>_*]:min-w-0 standard-markdown"> <p class="font-claude-response-body whitespace-normal break-words"> I'm pulling back the curtain on our <a href= "https://www.graceandvinestudios.com/crafted/">Crafted</a> package, our semi-custom web design solution that gets you a professional, unique website without the custom price tag or timeline. I'll walk you through exactly what's included, who it's for, and how it solves the most common website problems food bloggers face.</p> <p class="font-claude-response-body whitespace-normal break-words"> In this episode, you'll learn:</p> <ul class= "[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7"> <li class="whitespace-normal break-words">Why your pre-made theme might be holding you back from growth</li> <li class="whitespace-normal break-words">What makes Crafted different from templates and fully custom designs</li> <li class="whitespace-normal break-words">The exact pages and features included in the package</li> <li class="whitespace-normal break-words">Our 4-5 week process from start to finish</li> <li class="whitespace-normal break-words">The truth about what happens to your traffic and RPMs when you switch themes (spoiler: it's not scary!)</li> <li class="whitespace-normal break-words">Who Crafted is perfect for (and who should wait)</li> </ul> <p class="font-claude-response-body whitespace-normal break-words"> If you've been band-aiding your website together with random plugins and workarounds, spending hours trying to make simple changes, or feeling stuck between "this is working" and "this could be so much better"—this episode will show you there's a better way.</p> <p class="font-claude-response-body whitespace-normal break-words"> Ready to stop wasting time on your website and start showcasing your content the way it deserves? Let's dive in!</p> <p class="font-claude-response-body whitespace-normal break-words"> </p> </div> </div> </div> <div class="absolute bottom-0 right-2 pointer-events-none"> <div class= "rounded-lg transition min-w-max pointer-events-auto translate-x-2 translate-y-full pt-2"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative"> <div class= "flex items-center justify-center transition-all opacity-100 scale-100"> </div> <div class= "flex items-center justify-center absolute top-0 left-0 transition-all opacity-0 scale-50"> </div> </div> </div> <div class="w-fit" data-state="closed"> </div> <div class="w-fit" data-state="closed"> </div> </div> </div> </div> </div> </div> </div> <div> <div class= "ml-1 flex items-center transition-transform duration-300 ease-out mt-0.5"> </div> </div> </div> </div> <p><strong>Related content:</strong></p> <p><a href= "https://www.graceandvinestudios.com/crafted-website-experience/">The Crafted Website Experience</a></p> <p><a href="https://grace-and-vine-studios.ck.page/">Sign up to get podcast updates sent directly to you!</a></p> <p> </p> <p><strong>Connect With Madison</strong></p> <p><a class="ProsemirrorEditor-link" href= "https://instagram.com/graceandvine">Instagram</a> | <a class="ProsemirrorEditor-link" href="https://thevinepodcast.com/">Website</a> | <a href= "https://www.graceandvinestudios.com/why-food-bloggers-are-choosing-semi-custom-design/">Show Notes</a></p> <p><strong>Work with Grace + Vine in 2026:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a href="https://graceandvinestudios.com/services">Design Services for Food Bloggers</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://graceandvinestudios.com/crafted">Our newest way to redesign your website! Learn more here.</a></li> </ol>
December 2, 2025
Your 3-Day Brand Transformation: What's New for 2026
<p data-pm-slice="1 3 []"><strong>In this episode:</strong></p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> <!-- wp:paragraph --> <p>How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you're nodding your head right now, you're not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn't quite feel right.</p> <p><!-- wp:paragraph --></p> <p>Here's the thing: your branding isn't just about having a pretty logo. It's about having a clear filter for every decision you make in your business—from the content you create to the platforms you show up on to the products you develop. And when that foundation is shaky? Everything else feels harder than it needs to be.</p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p>That's exactly why we've updated our branding package for 2026 with some game-changing additions that I'm genuinely excited to share with you. </p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> </div> <!-- /wp:paragraph --></div> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> </div> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> </div> <p><!-- wp:paragraph --></p> <p><strong>Key points from this episode:</strong></p> <ul> <li data-slate-node="element">The Real Cost of Not Having a Brand Foundation</li> <li data-slate-node="element">Why We Never Just Design Logos</li> <li data-slate-node="element">What's Inside: The Strategy Side</li> <li data-slate-node="element">What's Inside: The Visual Side</li> <li data-slate-node="element">What's New for 2026</li> <li data-slate-node="element">The Process: How It Works</li> <li data-slate-node="element">Who This Package Is For</li> <li data-slate-node="element">Your Next Step</li> </ul> <p> </p> <p> </p> <p><strong>Related content:</strong></p> <p><a href= "https://www.graceandvinestudios.com/crafted-website-experience/">The Crafted Website Experience</a></p> <p><a href="https://grace-and-vine-studios.ck.page/">Sign up to get podcast updates sent directly to you!</a></p> <p> </p> <p><strong>Connect With Madison</strong></p> <p><a class="ProsemirrorEditor-link" href= "https://instagram.com/graceandvine">Instagram</a> | <a class="ProsemirrorEditor-link" href="https://thevinepodcast.com/">Website</a> | <a href= "https://www.graceandvinestudios.com/unlearn-everything-you-think-you-know-about-working-with-brands-with-justin-moore/">Show Notes</a></p> <p><strong>Work with Grace + Vine in 2026:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a href="https://graceandvinestudios.com/services">Design Services for Food Bloggers</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://graceandvinestudios.com/crafted">Our newest way to redesign your website! Learn more here.</a></li> </ol>
231 total episodes available
Recent guests on The Vine Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Melodee Fiske
Guest
Bjork Ostrom
Guest
Emily Baksa
Guest
Jeff Hawley
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Kate Ahl
Guest
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- What is The Vine Podcast?
<p>The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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