Podcast thumbnail for The Visionary Rising

The Visionary Rising

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by Jodie Brown

5.0(17 reviews)
111 episodes
Updated Daily
Accepts GuestsHas Sponsors
57

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality66
Social97
YouTube0
Engagement71

Podcast Overview

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

Language

🇺🇲

Publishing Since

2/8/2024

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57

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality66
Social97
YouTube0
Engagement71
5
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4
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10
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excellent
Episode Length
21 minutes
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Every 8 days

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Recent Episodes

Episode thumbnail for What I wish I knew about marketing systems before my education business blew up

July 15, 2026

What I wish I knew about marketing systems before my education business blew up

<h2><a href="www.jodiebrown.ca/sae" rel="noopener noreferrer" target="_blank">Join the SOUGHT-AFTER EDUCATOR Waitlist</a></h2><p><a href="www.instagram.com/itsjodiebrown" rel="noopener noreferrer" target="_blank">Follow along on Instagram at @itsjodiebrown</a></p><p>We're talking about the part of business that isn't the most inspiring or exciting, but it might be the reason things still feel harder than they should. This episode is all about backend structure, the tech, systems, and automations that let you stay creative, serve more clients, and grow without burning out. If your marketing has ever felt messy or stifling, or you've told yourself you're just not a tech person, this conversation is going to shed some light on why.</p><p>→ Why structure supports your creativity instead of competing with it</p><p>→ The moment in business when winging it stops working</p><p>→ How to tell if your message is clear enough to convert strangers into buyers</p><p>→ Why more content isn't always the answer when sales feel stuck</p><p>→ Building a client journey that moves people from stranger to buyer</p><p>→ The difference between a time crunch and a financial crunch, and how that changes your tech decisions</p><p>→ How an automated podcast guest workflow saves hours every month</p><p>→ How platforms like Kajabi centralize a business without duct taping six tools together</p><p>→ Simple systems for educators who want to keep things minimal, like a welcome sequence or a lead magnet funnel</p><p>→ Why the right backend means you're not relying on being on Instagram all day to stay top of mind</p><p>If this episode had you rethinking how you approach the back end of your business, send it to another educator who's ready to stop winging it. And if you're ready to build the systems that actually hold your business up, join the Sought After Educator Accelerator waitlist at jodiebrown.ca/sae.</p>

Episode thumbnail for What my new garden taught me about patience

July 8, 2026

What my new garden taught me about patience

<p>Instagram → instagram.com/itsjodiebrown</p><p>Sought After Educator Accelerator waitlist → jodiebrown.ca/sae</p><p>This week's episode is a little different. There's no outline and no script, just something Jodie wanted to share straight from the heart, recorded from the garden of her brand-new home. A few days after moving in, she walked outside to find the entire garden had bloomed almost overnight: tiger lilies, bee balm, and peonies she had no idea were even coming. It became the perfect metaphor for something so many entrepreneurs are feeling right now, especially those coming from hair and beauty backgrounds where the reward for your work is usually instant.</p><p>→ Why hairstylists and beauty professionals often struggle the most with the slower pace of building an education business</p><p> → The difference between putting in blind effort and putting in foundational work you can actually trust</p><p> → Why some buyers are taking longer to build trust before they invest, and what that means for your marketing right now</p><p> → A real update from two current one-on-one clients who both more than doubled their challenge registrations this time around, entirely because of work they did that nobody saw</p><p> → How to tell the difference between work that isn't working and work that just hasn't bloomed yet</p><p> → Why rushing to fill in the gaps can cost you time and money without actually changing the long-term outcome</p><p>If you are in a season where you feel like you are putting in more than you are getting back right now, this episode is your reminder to keep going. The foundation you're building today is going to show up later, even if you can't see it yet. For more support building a sustainable education business, join the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae, and come say hi on Instagram @itsjodiebrown.</p>

Episode thumbnail for Copywriting for educators 101: How to write like yourself and still sell your offers consistently

July 1, 2026

Copywriting for educators 101: How to write like yourself and still sell your offers consistently

<p><strong><a href="https://jodie-brown-f820.mykajabi.com/coaching-program" rel="noopener noreferrer" target="_blank">Get on the waitlist for Sought After Educator</a></strong></p><p>Most educators are never formally taught conversion copywriting. And even when they stumble across it, it tends to feel overwhelming and hard to apply. This episode strips it all the way down so you can take what's here and actually use it.</p><p>Jodie opens by defining the difference between copywriting broadly and conversion copywriting specifically. Copywriting covers any writing connected to your business, from your website to your sales pages to your email list. Conversion copywriting is that same skill applied with a specific goal attached, a sign-up, a click, a purchase. The aim isn't polished prose. It's moving your reader to a clear decision.</p><p>The good news? Strong conversion copy isn't about being a natural writer. It's about knowing what to look for, what to cut, and how to make your reader feel understood.</p><p>→ Use the words your clients use. This is called voice of customer data, and it's the foundation of copy that actually resonates. If you're describing your offer in a way that doesn't match how your ideal client thinks about their own problem, you can be a perfect fit for them and still lose them. Spend less than an hour collecting the language your people actually use, and you'll immediately write with more precision and impact.</p><p>→ Read everything out loud. Your ear catches what your eye skips over. This matters especially if you're using any AI tools in your process. If it sounds awkward to say, it'll feel awkward to read. And in 2026, more and more people are recognizing AI-generated copy on sight, and many are tuning it out entirely.</p><p>→ Back up every point with proof or story. Your reader has heard a lot of opinions. When you follow a claim with a statistic, a testimonial, or a real personal experience, everything hits harder and feels more trustworthy.</p><p>→ Audit your use of the word "and." When you hedge in your writing, using "and" or "or" to pile on ideas, it dilutes the message. Tighter copy creates a sharper, more specific result for your reader.</p><p>→ Cut your first paragraph. Most emails don't actually start until the second paragraph. When you sit down to write, you're warming yourself up, not your reader. Cut the preamble and jump straight into something worth reading.</p><p>→ Edit at a different time than you write. Distance is one of the most underrated tools you have. If you write and edit in the same sitting, you can't see what you're still too close to. Come back the next day.</p><p>→ Every email has one job. If you can't name it in one sentence, keep editing. When your reader can't tell what you want them to do, they do nothing. If you're covering three ideas, you have three emails.</p><p>→ Hunt down vague language and replace it with specifics. Phrases like "next level" and "dream life" have lost all meaning. If you find that language in your copy, ask yourself what it actually looks like for your specific reader, and say that instead.</p><p>→ Make it easy to skim. Short paragraphs, white space, bolded key points, and thoughtful formatting make your emails and sales pages more palatable. A wall of text stops people before they even start reading.</p><p>→ Use "you and I" language. It's the fastest way to make an email feel like a conversation. Avoid the distancing third-person language that AI tends to generate.</p><p>→ Open with the middle of the story. "Last Tuesday, I was sitting in my car trying not to cry" gets read. "I want to tell you about something I've been thinking about" does not. Pull an actual novel off your shelf and look at how it opens. That's the energy your emails need.</p><p>→ Add story throughout. Story is the oldest form of human communication. Small moments and micro stories make your point land and make your reader feel like they're interacting with a real person.</p><p>→ Write your subject line last. The subject line has one job: get the email opened. You can't write a good one until you know what the email actually delivers. Read it independently and ask yourself: does this create curiosity, signal relevance, and hint at what's inside? Pat Flynn calls it "legit bait," and that's the goal. Not clickbait. A hook that actually delivers.</p><p>→ Use AI carefully. If you can't tell whether what it generates is good or not, it'll just produce mediocre, vague copy faster. Use it to generate options or lighten the load, but don't let it make the final call. The copy that converts sounds like you at your most clear and intentional, not like everyone else who used the same prompt.</p><p>Conversion copywriting isn't something you need years to master. Your people need to hear from you, and the emails that will convert best are the ones that sound like you on purpose.</p><p>If this is something you want to go deeper on, copywriting is one of the core skills Jodie teaches inside the Sought After Educator Accelerator. Get on the waitlist for the next time doors open at jodiebrown.ca/sae.</p>

111 total episodes available

Recent guests on The Visionary Rising

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Jodie Brown

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Rebecca Taylor

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Chris Sulimay

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Lisa Huff

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Jodie

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Frequently asked questions

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What is The Visionary Rising?

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts.

Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips.

Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators.

Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you:

→ Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator

If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan.

The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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