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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

The Visionary Rising

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by Jodie Brown

5.0(12 reviews)

105 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more

Quality66

Social97

YouTube0

Engagement71

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Podcast Overview

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

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2/8/2024

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality66

Social97

YouTube0

Engagement71

Learn more

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21 minutes

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Recent Episodes

May 20, 2026

If your launches feel harder than they used to, here's why

If you've been showing up, posting your offers, and still feeling like your launches aren't landing the way they used to, this episode is going to click a lot of things into place. Jodie is breaking down one of the most common reasons educators stay stuck on the visibility-without-sales hamster wheel, and it has very little to do with how much you're posting and everything to do with what you're actually saying.There's a real difference between announcing your offer and marketing your offer, and most educators are doing one while thinking they're doing the other. Announcement is the date, the modules, the price, the link in bio. It's necessary, but it only speaks to the small slice of your audience who are already solution aware and already bought in. That works once, maybe twice. Then your warmest people have purchased and you're left wondering why your reach isn't translating into enrollments.In this conversation Jodie walks through why this happens, including market sophistication, evolving buyers, and messaging that hasn't caught up to where your audience is now. She unpacks what your audience is actually asking when they're considering your offer, things like will this work for someone like me, why now, why you, and how to shift from announcing to marketing in a way that builds demand consistently between launches.She also gets specific on the three things your marketing should actually be doing. Speaking to the transformation, positioning the offer around the problem your audience is actively trying to solve, and leading with your unique point of view, because information is everywhere now but your perspective and lived experience aren't. Plus a real talk moment on the rise of AI-generated funnels and sales pages, and why so many of them are landing flat with buyers right now.If you've been on the announcement treadmill and you're ready for a real system underneath your education, the doors to Sought After Educator are how you build it. Comment WAITLIST on any of Jodie's Instagram posts or head to jodibrown.ca/sae to get on the list for the next time enrollment opens, plus the best pricing and bonuses available only to waitlist members.

May 13, 2026

How Jamie Dana built a decade long career as a hair industry educator + the real journey behind the business

Links mentioned in this episode<ul><li>Apply for Escape to Elevate in Italy: <a href="https://escapetoelevate.com" rel="noopener noreferrer" target="_blank">escapetoelevate.com</a></li><li>Follow Jamie on Instagram: <a href="https://instagram.com/jamiedanahairstylist" rel="noopener noreferrer" target="_blank">@jamiedanahairstylist</a></li><li>Watch Jamie on YouTube: Jamie Dana</li><li>Follow Jodie on Instagram: <a href="https://instagram.com/itsjodiebrown" rel="noopener noreferrer" target="_blank">@itsjodiebrown</a></li></ul> Jamie Dana has been an online educator in the hair and beauty industry for ten years, which makes her one of a handful of people who can actually speak to what it takes to build a sustainable online education business over the long term. In this episode, Jodie and Jamie go behind the scenes on Jamie's full journey, from launching her first Instagram course for hairstylists in 2016 to the season she is in right now, where she is pivoting toward financial education for creative business owners.This conversation gets into the things educators rarely talk about publicly, including:<ul><li>How Jamie went from working behind the chair to running a full time online education business, and the brand contract that gave her the financial runway to make the leap</li><li>Why three years of focus on a single course laid the foundation for everything that came next</li><li>The launch of Ember Retreat in 2018 with her business partner Piper DeYoung</li><li>Building one of the only in depth hair technique YouTube channels in the industry</li><li>The membership launch that brought in twelve hundred founding members</li></ul> A big chunk of the episode is about something the online education industry tends to glamorize, which is top line revenue. Jamie shares why her revenue went down last year while her actual take home pay stayed about the same, the difference between a seven figure business and a seven figure profit, and the mastermind moment that made her realize how many impressive businesses have very little to show for the revenue they are generating. If you have ever felt the pressure of needing every year to grow by twenty percent, this part of the conversation is worth slowing down for.Jamie and Jodie also dig into the myth that online education is oversaturated, what shifted during and after COVID, and why the barrier to entry is still low but the barrier to building a long term business is high. They talk about the importance of listening to your audience, running real surveys, and being willing to evolve your messaging as your audience evolves with you.Jamie closes the episode with the three pieces of advice she would give any educator who wants to stay in this for the long term:<ul><li>Share your journey in a specific, intentional way that actually builds an audience</li><li>Find a niche or point of view that sets you apart</li><li>Keep showing up and lean into the testing, tracking and tweaking discipline that quietly separates the people who last from the people who fizzle out</li></ul> Jamie is also the first ever guest educator joining Jodie at Escape to Elevate in Italy this October, where she will be sharing her decade of behind the scenes wisdom with attendees in person. A couple of private spots are still available at the time of recording, so head to escapetoelevate.com to apply.

April 29, 2026

The best and worst investments I've made as an online educator

<a href="www.instagram.com/itsjodiebrown" rel="noopener noreferrer" target="_blank">Send Jodie a DM on Instagram</a>After six years as a full-time online educator and marketer, Jodie is pulling back the curtain on where her money has actually gone in her business. In this episode, she's sharing the investments that have moved the needle, the ones that quietly fell flat, and the filters she uses now before spending another dollar growing her online business.She walks through the early bets that paid off, including the first $5,000 mastermind she invested in before she'd made a dollar online, the launch coaching program that taught her how to launch a digital course (a skill she still uses today), and the social media management certification that became the foundation of her agency. She also talks about software for online educators, why she made the move to Kajabi, and how the right backend setup changed how her clients experience her business.But this episode isn't just about the wins. Jodie gets honest about the hires she made out of desperation, the peer-led mastermind that didn't deliver, the paid event listings that went nowhere, and the AI tools that promised to do the work for her and didn't. She shares what she learned from each one, including why generic marketing isn't converting anymore and why AI can rarely fix something that wasn't working in the first place.By the end, Jodie breaks it all down into the four categories she'll always invest in to grow her online business: expert consulting, specific skill building, support, and experiences that give real ROI. If you're an online coach, course creator, or educator trying to figure out where to put your money right now, or you're a few years in and rethinking what's working, this episode will help you spend with a lot more intention.In this episode, Jodie covers:→ The first coaching investment she ever made and why it changed everything when she built her education business in the beauty industry→ Why launching a digital course or any kind of education is a skill worth paying to learn properly→ How the right software shifted both her workflow and her client experience→ The hiring mistakes online business owners make and what to do differently→ Why peer-led masterminds haven't worked for her and what kind of group containers do→ The truth about AI tools for online educators and where they fall short→ The four categories of investment that grow an online education business long termConnect with Jodie: Instagram: @itsjodiebrownSend Jodie a DM with your own best and worst business investments. She'd love to hear them.

105 total episodes available

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Jodie Brown

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Rebecca Taylor

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Chris Sulimay

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Lisa Huff

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Jodie

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is The Visionary Rising?: The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts.

Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips.

Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators.

Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you:

→ Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator

If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan.

The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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