The Wedding Artists Community is a place where wedding artists can come together and share their experiences as much as learn with and from each other.
Ep. 47 - Eric Penoy on Emotion, Imperfection, and Building a Business around yourself
Eric Penoy is a French wedding photographer who splits his year between Porto and Mexico, and has shot 313 weddings across 30 countries, most of them with a single camera and a single lens. In this episode, Eric talks about treating a wedding day like a film he's building in real time, why he deliberately builds imperfection into his images, and what changes in your business once you stop selling a curated portfolio and start selling yourself.
A direct conversation with no easy answers, about craft, fear, and what it actually takes to stay interesting after more than a decade in the industry.
What you'll hear:
why he shoots 8,000 to 10,000 images a wedding with just one body and one lens
how a mild form of Asperger's shapes both his editing process and how he connects with couples
why he stopped building a polished portfolio and started building a website that only needs to resonate with the right one visitor out of ten thousand
Follow @ericpenoy (confirm handle) on Instagram to see more of Eric's work.
Wedding Artists Community is a podcast for photographers, planners and creatives in the European wedding industry. New episode every week.
Subscribe, share, and leave a review. It makes a real difference.
thewacpodcast.com
1 Jul 2026
Ep. 46 - The State of the Wedding Industry, with Rui
This is a different kind of episode: no guest, just Rui, working through five questions he keeps getting asked by couples, colleagues, and the industry at large. No script, no polish, just his honest (and sometimes uncomfortable) take.
In this solo episode, Rui unpacks:
Why pricing in the wedding industry feels so opaque, and whether vendors should start putting prices on their websites
Referral commissions between planners and vendors, and what it means for couples who can't tell if a recommendation is genuine
The rise of vendor "content creator" culture, and why filming yourself at someone else's wedding for the algorithm misses the point of the job
Where the line sits between creative ambition and using a couple's wedding as your own portfolio canvas
The recent Vogue piece on real wedding budgets, and why Rui thinks it did more harm than good for industry transparency
If something here makes you think, or disagree, that's the point. Send it to someone in the industry who needs to hear it.
This episode is powered by Dreambooks Pro, one of the best album suppliers in Europe.
15 Jun 2026
Ep. 45 - Culture, Business and Destination Weddings, with Claudia Faustino
Claudia is a Canadian destination wedding planner with Italian heritage, married to a Portuguese man, and building a company that specializes in destination weddings in Italy and Portugal.
In this episode, Claudia talks about what an international business degree actually teaches you that creative school never would, why she believes European venues should be left to speak for themselves, and how Porto became the destination she's quietly betting on before the rest of the world catches up.
What you'll hear:
- Why most creatives never build a real business and how to be the exception
- The difference between European and North American wedding production, and what gets lost when you import one into the other
- Why Porto is her next focus, and what two style shoots there showed her about the local wedding industry
Follow Claudia on Instagram @claudiaandco_ for more on her work with couples in Italy and Portugal.
Wedding Artists Community is a podcast for photographers, planners and creatives in the European wedding industry.
Two new episodes every month.
Subscribe, share, and leave a review, it makes a huge difference.
www.weddingartistscommunity.com
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