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The Walk Thru

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by BAM Media

4.8(32 reviews)
204 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
86

Podcast Authority

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ExcellentBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality83
Social97
YouTube93
Engagement82
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Podcast Overview

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

Language

🇺🇲

Publishing Since

4/22/2022

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86

Podcast Authority

Beta
ExcellentBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality83
Social97
YouTube93
Engagement82
Learn more
8
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10
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Recent Episodes

Episode thumbnail for The Psychology Behind Real Estate's Most Viral Listing Videos

June 25, 2026

The Psychology Behind Real Estate's Most Viral Listing Videos

<p>Matt Lionetti joins The Broke Agent to discuss how he builds listing videos that sell homes without ever mentioning the price, why he casts real people to show what life feels like in a property, the story behind his viral "Dear Older Me" video, and the one question he asks before posting anything.</p><p>The Broke Agent YouTube Channel:<br /><a href="https://www.youtube.com/@thebrokeagent" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/@thebrokeagent</a></p><p>𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:<br /><a href="https://www.skool.com/bamx" rel="ugc noopener noreferrer" target="_blank">https://www.skool.com/bamx</a></p><p>👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →<br /><a href="https://remindermedia.com/bamsample/" rel="ugc noopener noreferrer" target="_blank">https://remindermedia.com/bamsample/</a></p><p>🔔 Subscribe to the BAM YouTube channel:<br /><a href="https://tinyurl.com/aatxhaka" rel="ugc noopener noreferrer" target="_blank">https://tinyurl.com/aatxhaka</a></p><p>📩 Subscribe to BAM Newsletter:<br /><a href="https://newsletters.nowbam.com/bam-daily" rel="ugc noopener noreferrer" target="_blank">https://newsletters.nowbam.com/bam-daily</a></p><p>🧐 Check out BAM:<br /><a href="https://nowbam.com/" rel="ugc noopener noreferrer" target="_blank">https://nowbam.com/</a></p><p>🔗 Show Resources:<br /><a href="https://www.instagram.com/p/DZVIF7exuuW/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/p/DZVIF7exuuW/</a></p><p><a href="https://www.instagram.com/p/DZsUPNMRP_j/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/p/DZsUPNMRP_j/</a></p><p>⏰ Timestamps:<br />00:00 The First Thing Matt Does When He Gets a Listing<br />05:51 You Don't Have to Be Creative to Make a Great Listing Video<br />07:39 Matt's Unique Content Switch<br />10:37 The Content Filter Every Agent Needs: "Would I Actually Like This?"<br />12:38 Watch This Listing Video Then Try Not to Cry<br />15:43 The Golf Ball Condo Tour That Nailed Its Target Buyer<br />18:07 What to Do When a Listing Video Flops<br />21:53 Why "Comment the Word X" Destroys Listing Video Energy<br />26:40 The Hardest House Matt Ever Had to Market<br />36:52 Speed Tours: Genius Niche or Brand Trap?<br />40:35 Matt's Full Tactical Breakdown for Agents at Any Listing<br />49:08 The Five-Point Summary: Matt's Listing Video Framework</p><p>✅ Stay Connected With Us —</p><p>👉 Connect with The Broke Agent:<br /><a href="https://www.instagram.com/thebrokeagent/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/thebrokeagent/</a></p><p>👉 Connect with Matt Lionetti:<br /><a href="https://www.instagram.com/matt.lionetti/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/matt.lionetti/</a></p><p>BAM PARTNERS</p><p>𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers &amp; sellers and the advanced marketing tools required to scale your business in today’s market →<br /><a href="https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&amp;product_type=RDC&amp;rtype=Single_Agent&amp;lead_origin=Email&amp;utm_medium=Email&amp;utm_content=BAMemlcomm&amp;utm_source=Email_Campaign" rel="ugc noopener noreferrer" target="_blank">https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&amp;product_type=RDC&amp;rtype=Single_Agent&amp;lead_origin=Email&amp;utm_medium=Email&amp;utm_content=BAMemlcomm&amp;utm_source=Email_Campaign</a></p><p>𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →<br /><a href="https://www.skool.com/bamx/about" rel="ugc noopener noreferrer" target="_blank">https://www.skool.com/bamx/about</a></p><p>𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →<br /><a href="https://www.rayse.com/" rel="ugc noopener noreferrer" target="_blank">https://www.rayse.com/</a></p><p>𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →<br /><a href="https://shilo.ai/" rel="ugc noopener noreferrer" target="_blank">https://shilo.ai/</a></p><p>𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →<br /><a href="https://trial.propstreampro.com/bam/" rel="ugc noopener noreferrer" target="_blank">https://trial.propstreampro.com/bam/</a></p><p>𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →<br /><a href="https://www.summitvasolutions.com/byronlazine-referral" rel="ugc noopener noreferrer" target="_blank">https://www.summitvasolutions.com/byronlazine-referral</a></p><p>#RealEstateMarketing #ListingVideos #RealEstateContent</p><p><br /></p>

Episode thumbnail for Why You Aren't Getting Leads On Social Media (4 Ways To Fix It)

June 18, 2026

Why You Aren't Getting Leads On Social Media (4 Ways To Fix It)

<p>The Broke Agent lays out a real-world content strategy for real estate agents, from identifying your ideal client to hijacking trends, using a five-filter system that makes every post more targeted and more fun to create.</p><p>The Broke Agent YouTube Channel:<br><a href="https://www.youtube.com/@thebrokeagent">https://www.youtube.com/@thebrokeagent</a></p><p>𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:<br><a href="https://www.skool.com/bamx">https://www.skool.com/bamx</a></p><p>👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:<br>Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →<br><a href="https://remindermedia.com/bamsample/">https://remindermedia.com/bamsample/</a></p><p>🔔 Subscribe to the BAM YouTube channel:<br><a href="https://tinyurl.com/aatxhaka">https://tinyurl.com/aatxhaka</a></p><p>📩 Subscribe to BAM Newsletter:<br><a href="https://newsletters.nowbam.com/bam-daily">https://newsletters.nowbam.com/bam-daily</a></p><p>🧐 Check out BAM:<br><a href="https://nowbam.com/">https://nowbam.com/</a></p><p>⏰ Timestamps:</p><p>00:00 Intro: Why Your Content Is Going Nowhere (And You Know It)</p><p>01:30 Filter #1: The Audience Filter</p><p>04:02 Filter #2: The Location Filter</p><p>06:50 Filter #3: The New Information Filter</p><p>08:01 Filter #4: The Authenticity Filter</p><p>09:19 Bonus Filter #5: The Trend Filter</p><p>09:34 How To Hit All 5 Filters In One Post (Live Example)</p><p>10:17 The Full 5-Filter Recap</p><p>✅ Stay Connected With Us</p><p>👉 Connect with The Broke Agent:<br><a href="https://www.instagram.com/thebrokeagent/">https://www.instagram.com/thebrokeagent/</a></p><p>BAM PARTNERS</p><p>𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:<br>The marketplace that puts real estate professionals first. Get access to high-intent buyers &amp; sellers and the advanced marketing tools required to scale your business in today’s market →<br><a href="https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign">https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&amp;product_type=RDC&amp;rtype=Single_Agent&amp;lead_origin=Email&amp;utm_medium=Email&amp;utm_content=BAMemlcomm&amp;utm_source=Email_Campaign</a></p><p>𝐙𝐨𝐨𝐃𝐞𝐚𝐥𝐢𝐨:<br>Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →<br><a href="https://www.skool.com/bamx/about">https://www.skool.com/bamx/about</a></p><p>𝐑𝐚𝐲𝐬𝐞:<br>Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged.<br><a href="https://www.rayse.com/">https://www.rayse.com/</a></p><p>𝐒𝐡𝐢𝐥𝐨:<br>The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →<br><a href="https://shilo.ai/">https://shilo.ai/</a></p><p>𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦:<br>The most trusted provider of comprehensive real estate data nationwide. Try it FREE →<br><a href="https://trial.propstreampro.com/bam/">https://trial.propstreampro.com/bam/</a></p><p>𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:<br>Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →<br><a href="https://www.summitvasolutions.com/byronlazine-referral">https://www.summitvasolutions.com/byronlazine-referral</a></p><p>#RealEstateMarketing #RealEstateAgent #ContentStrategy</p><p><br></p>

Episode thumbnail for How To Get Started With Claude: Step-By-Step Guide

June 11, 2026

How To Get Started With Claude: Step-By-Step Guide

<p>Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.</p><p>The Broke Agent YouTube Channel: <a href="https://www.youtube.com/@thebrokeagent">https://www.youtube.com/@thebrokeagent</a></p><p>𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: <a href="https://www.skool.com/bamx">https://www.skool.com/bamx</a></p><p>👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That&#39;s what we do for you → <a href="https://remindermedia.com/bamsample/">https://remindermedia.com/bamsample/</a></p><p>🔔 Subscribe to the BAM YouTube channel: <a href="https://tinyurl.com/aatxhaka">https://tinyurl.com/aatxhaka</a></p><p>📩 Subscribe to BAM Newsletter: <a href="https://newsletters.nowbam.com/bam-daily">https://newsletters.nowbam.com/bam-daily</a></p><p>🧐 Check out BAM: <a href="https://nowbam.com/">https://nowbam.com/</a></p><p>🔗 Show Resources:<br><a href="https://claude.ai/">https://claude.ai</a></p><p>⏰ Timestamps:</p><p>00:00 - 01:48 Intro</p><p>01:49 - 03:26 ChatGPT vs. Claude: Which One Wins for Real Estate Marketing?</p><p>03:27 - 04:51 Paid vs. Free Claude: Is the $20/Month Worth It?</p><p>04:52 - 07:51 Don&#39;t Import Your ChatGPT History Into Claude (Here&#39;s Why)</p><p>07:52 - 09:11 How to Let Claude Audit Your Entire Instagram Strategy</p><p>09:12 - 13:23 The Right Way to Build a Brand Identity Inside Claude</p><p>13:24 - 16:08 How to Use Claude So It Never Forgets Who You Are</p><p>16:09 - 22:33 Skills vs. Projects in Claude: Agents Are Using This Wrong</p><p>22:34 - 23:59 The Prompt Trick That Makes Claude Ask Better Questions</p><p>24:00 - 26:53 Talk to Claude Out Loud for 5 Minutes Before You Type Anything</p><p>26:54 - 30:40 Claude Code: Agents Can Build Landing Pages Without a Developer</p><p>30:41 - 43:34 The Honest Truth About How Long It Actually Takes to Learn Claude</p><p>43:35 - End The One Prompting Tip That Changes Everything for Content</p><p>✅ Stay Connected With Us</p><p>👉 Connect with The Broke Agent: <a href="https://www.instagram.com/thebrokeagent/">https://www.instagram.com/thebrokeagent/</a></p><p>👉 Connect with Haley Ingram: <a href="https://www.instagram.com/coffeecontracts/">https://www.instagram.com/coffeecontracts/</a></p><p>BAM PARTNERS</p><p>𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers &amp; sellers and the advanced marketing tools required to scale your business in today&#39;s market → <a href="https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign">https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&amp;product_type=RDC&amp;rtype=Single_Agent&amp;lead_origin=Email&amp;utm_medium=Email&amp;utm_content=BAMemlcomm&amp;utm_source=Email_Campaign</a></p><p>𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → <a href="https://www.skool.com/bamx/about">https://www.skool.com/bamx/about</a></p><p>𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → <a href="https://www.rayse.com/">https://www.rayse.com/</a></p><p>𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → <a href="https://shilo.ai/">https://shilo.ai/</a></p><p>𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → <a href="https://trial.propstreampro.com/bam/">https://trial.propstreampro.com/bam/</a></p><p>𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → <a href="https://www.summitvasolutions.com/byronlazine-referral">https://www.summitvasolutions.com/byronlazine-referral</a></p><p>#RealEstateMarketing #ClaudeAI #AIForRealtors</p><p><br></p>

204 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is The Walk Thru?

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).

Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm

I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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