Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).
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Create content that generates leads
Use AI to work smarter without overwhelm
I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.
How This Agent Turned Instagram Into $100M+ In Real Estate Deals
Robert Cedeno, Founder and Team Leader of the Cedeno Group, joins The Broke Agent to discuss the strategy behind posting 10 times a day, separating audiences across niche Instagram accounts, creating scroll-stopping listing videos, converting engagement into leads, and building a content system agents can repeat.
The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent (https://www.youtube.com/@thebrokeagent)
𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx (https://www.skool.com/bamx)
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ (https://remindermedia.com/bamsample/)
🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka (https://tinyurl.com/aatxhaka)
📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily (https://newsletters.nowbam.com/bam-daily)
🧐 Check out BAM: https://nowbam.com/ (https://nowbam.com/)
⏰ Timestamps:
00:00 - 01:17 Intro
02:24 - Why This Agent Made 3 Separate Instagram Accounts
04:21 - Gary Vee's Niche Account Gospel, Applied to Real Estate
06:02 - Stop Confusing the Algorithm With Mixed Content
12:20 - The POV Hand-Pointing Listing Video That Stops the Scroll
14:02 - Four CTAs in One Caption: Breaking the Rules on Purpose
17:46 - Why "Text Me" Reaches a Buyer ManyChat Never Will
20:13 - The Qualifying Question Trick That Fixes Your Click-Through Rate
24:33 - LA Is 15 Cities in One, So He Built Pages to Match
29:07 - The AI Voiceover Hack for Effortless Listing Videos
33:17 - What Is Muse and Why Is Everyone Posting About It?
34:30 - Should You Auto-DM Every New Follower?
38:41 - The Conference Carousel That Wins Over Everyone in the Room
42:43 - Why Content in the Chamber Beats Creating From Thin Air
✅ Stay Connected With Us —
👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ (https://www.instagram.com/thebrokeagent/)
👉 Connect with Robert Cedeno: https://www.instagram.com/robertbearcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr (https://www.instagram.com/robertbearcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr)
https://www.instagram.com/socalcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D (https://www.instagram.com/socalcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D)
https://www.instagram.com/robsells_homes?stkn=NTc4MTIwNjQ2YQ%3D%3D (https://www.instagram.com/robsells_homes?stkn=NTc4MTIwNjQ2YQ%3D%3D)
BAM PARTNERS
𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign (https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign)
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about (https://www.skool.com/bamx/about)
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ (https://www.rayse.com/)
𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ (https://shilo.ai/)
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ (https://trial.propstreampro.com/bam/)
𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral (https://www.summitvasolutions.com/byronlazine-referral)
#realestatemarketing #instagrammarketing #realestateagents
24 Sept 2026
5 Reasons You’re Not Gaining Instagram Followers (& How To Fix It)
The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring content, and create posts that could only come from you.
The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent (https://www.youtube.com/@thebrokeagent)
𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx (https://www.skool.com/bamx)
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ (https://remindermedia.com/bamsample/)
🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka (https://tinyurl.com/aatxhaka)
📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily (https://newsletters.nowbam.com/bam-daily)
🧐 Check out BAM: https://nowbam.com/ (https://nowbam.com/)
⏰ Timestamps:
00:00 - 01:17 Intro
01:21 Reason #1: Nobody Needs to Follow You Anymore
02:26 Reason #2: Your Profile Isn't Giving People A Reason to Follow
02:58 3 Hyperlocal Bios That Nail the Follow
03:38 Reason #3: You’re Not Telling People To Follow You
04:22 "Follow Me" vs. a Value Proposition
05:33 Reason #4: Your Content Doesn’t Give People A Reason To Come Back
06:18 Breaking Down Shannon Gillette's 10-Day Mini Series
07:59 Reason #5: You’re Posting Content That Could Have Come From Anyone
08:40 The 1.1M-View Meme That Lost to a 250K Opinion Post
09:56 The 5-Step Recap to Turn Viewers Into Followers
✅ Stay Connected With Us —
👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ (https://www.instagram.com/thebrokeagent/)
BAM PARTNERS
𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign (https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign)
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about (https://www.skool.com/bamx/about)
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ (https://www.rayse.com/)
𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ (https://shilo.ai/)
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ (https://trial.propstreampro.com/bam/)
𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral (https://www.summitvasolutions.com/byronlazine-referral)
#realestatemarketing #instagramgrowth #realestatecontent
17 Sept 2026
Why AI Recommends Other Real Estate Agents (And Not You)
Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered.
The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent (https://www.youtube.com/@thebrokeagent)
𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx (https://www.skool.com/bamx)
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ (https://remindermedia.com/bamsample/)
🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka (https://tinyurl.com/aatxhaka)
📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily (https://newsletters.nowbam.com/bam-daily)
🧐 Check out BAM: https://nowbam.com/ (https://nowbam.com/)
⏰ Timestamps:
00:00 - 01:15 Intro
01:30 Will Draper's 5 Step Framework to Rank in AI Search
01:54 Step 1: Foundation
08:08 The One Tool to Audit Every Real Estate Bio at Once
10:04 Step 2: Authority
17:22 Step 3: Relevance
17:51 How to Turn One Past Deal Into a Case Study AI Can Find
21:04 The Birthday Gift Example That Explains How People Search Now
22:56 Step 4: Proof
28:37 Step 5: Media
30:41 The Caption Formula Behind Marie Lee's Viral Post
34:39 The Five Steps Recap Before the Final Takeaway
38:31 Will Draper's Free Lead Magnet: How to Replicate These Case Studies
✅ Stay Connected With Us —
👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ (https://www.instagram.com/thebrokeagent/)
👉 Connect with Will Draper: https://www.instagram.com/itswilldraper/ (https://www.instagram.com/itswilldraper/)
BAM PARTNERS
𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign (https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign)
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about (https://www.skool.com/bamx/about)
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ (https://www.rayse.com/)
𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ (https://shilo.ai/)
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ (https://trial.propstreampro.com/bam/)
𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral (https://www.summitvasolutions.com/byronlazine-referral)
#realestatemarketing #aisearch #chatgpt
Who has been a guest on The Walk Thru
Names identified in recent episode analyses. Showing up to five guests.
Emily McAllister
Dustin Brohm
Candice Carcioppolo
Theoni Rapo
Shannon Mangin
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
6,212,373
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.6 / 5
16 ratings
Spotify
5.0 / 5
16 ratings
Podcast Authority Score: 86 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
83
Social presence
97
YouTube
93
Engagement
82
Contact The Walk Thru
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Does not typically book guests
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