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The WedPro Podcast

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by Katie Lyth - The Wedding Business Hub

4.2(15 reviews)

195 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality59

Social0

YouTube76

Engagement81

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Podcast Overview

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

Language

🇺🇲

Publishing Since

1/16/2020

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality59

Social0

YouTube76

Engagement81

Learn more

Excellent Areas

Good Performance

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excellent

Episode Length

27 minutes

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good

Publishing Consistency

Every 13 days

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Recent Episodes

July 14, 2026

Ep192 : The Gap That’s Costing Wedding Businesses Thousands

In this episode, Katie is tackling the quiet but expensive gap that happens after a couple enquires, downloads your brochure, meets you at a wedding fair or shows interest, but does not book straight away. The simple answer is that silence does not always mean rejection, but if your business goes quiet too, you could be losing couples who were still interested, still comparing and still trying to decide. Katie explains why wedding suppliers need to stop treating every enquiry as an immediate yes or no, and start using nurture to build trust, reduce doubt and stay visible long enough for the right couples to choose them.Katie also shares how one client converted twelve weddings from one single wedding fair by using a proper nurture strategy, why silence from you can be more expensive than silence from them, and how WedPro Nurture inside WedPro Studio helps wedding businesses send the right message at the right time instead of relying on guesswork, generic emails or “just checking in”.Show Notes:Why wedding businesses are losing bookings in the silence between enquiry and decision.You’ll hear why couples do not always enquire and book straight away, and why a quiet lead is not always a dead lead.Katie explains how nurture helps wedding suppliers stay helpfully present without sounding pushy, desperate or salesy.She shares why wedding fair leads, brochure downloads and warm enquiries often need different types of emails, depending on where the couple is in their planning journey.You’ll hear the story of a client who converted twelve weddings from one single wedding fair using this kind of nurture strategy, allowing her to cut down the number of wedding fairs she attends and free up more Sundays.Katie also talks about WedPro Nurture inside WedPro Studio, and how it helps wedding suppliers create strategic, human emails for couples who have enquired, downloaded a brochure, met them at a fair or gone quiet.WedPro Studio invitation:If you know you are losing couples in the silence, WedPro Studio is now open for founding members.Inside WedPro Studio, WedPro Nurture helps you create strategic nurture emails for the different types of couples in your world, from early stage wedding fair leads to warm enquiries who have gone quiet.You also get support with content, sales, enquiry replies, follow-up, your Business Brain and your voice tool, so your business can market and communicate with more consistency and strategy.For this early period, you can join for £49, use it for 60 days, and if you do not love it, cancel and get your money back.Register for a founding space here: <a href="http://www.wedprostudio.com">www.wedprostudio.com</a>

July 7, 2026

Ep191: Your Enquiries Don’t Need Better Templates. They Need Better Sales Thinking.

In this episode, Katie is tackling the question so many wedding suppliers ask themselves: why do couples enquire, ask for prices, seem interested, then disappear? The simple answer is that your enquiry reply might be giving information, but not creating enough certainty for the couple to take the next step. Katie shares her own experience from running a bridal shop, when sales stopped landing in the same way even though the dresses, appointments and service had not really changed, and how that taught her sales is a skill, not a personality type.Katie also explains why feature led replies can lead to price shopping, why templates can give a false sense of security, and why generic AI is only as strong as the strategy behind the prompt. She shares how WedPro Sales, inside WedPro Studio, helps wedding suppliers understand the nuance of an enquiry, reply with more strategy, and win conversations that may otherwise have gone cold.Episode Highlights:<ul><li>Why wedding enquiries go quiet after asking for prices</li><li>The difference between giving information and creating certainty</li><li>Why selling on features can lead to price shopping</li><li>Why sales is a skill, not a personality type</li><li>How templates can save time but still lose bookings</li><li>Why generic AI can miss the real hesitation behind an enquiry</li><li>How WedPro Sales helps wedding suppliers reply with strategy, not guesswork</li><li>How wedding suppliers are already using WedPro Studio to win bookings and reopen ghosted conversations</li><li>Want help turning more wedding enquiries into bookings without relying on generic templates or awkward sales scripts?</li></ul>WedPro Studio is now open for wedding suppliers who want smarter support with content, enquiry replies, follow ups, sales conversations and client experience, all backed by real wedding industry strategy.Inside WedPro Studio, WedPro Sales helps you understand the nuance of an enquiry, identify what the couple may need to feel confident, and create a clear, human reply that moves the conversation forward. Suppliers are already using it to get ghosted enquiries back into conversation and win bookings they may otherwise have lost.If you are tired of second guessing what to say, relying on templates that are not converting, or watching warm enquiries go quiet, you can claim just one of 40 founding spaces here: <a href="http://www.wedprostudio.com/founding" rel="ugc noopener noreferrer" target="_blank">www.wedprostudio.com/founding</a>

June 30, 2026

Ep190: How To Turn Wedding Clients Into Reviews, Referrals And Repeat Enquiries

In this episode, Katie is tackling the question every wedding supplier should be asking: is your client experience strong enough to turn enquiries into bookings, bookings into reviews, and happy couples into referrals? The simple answer is that marketing may get people into your world, but your client experience is what makes them trust you, recommend you and feel confident they made the right decision. Katie shares why client experience starts long before the wedding day, how a clear process can support higher prices, stronger reviews and more word of mouth bookings, and why wedding suppliers need structure underneath their service if they want sustainable growth.Katie also shares what she is building inside WedPro Studio, how wedding suppliers are already winning clients by following a simple structure, and why client experience, enquiry replies, sales conversations and follow up all need to work together.Episode Highlights:<ul><li>Why client experience is one of the most powerful marketing tools in a wedding business</li><li>How your client journey affects bookings, reviews, referrals and reputation</li><li>Why a strong client experience can help wedding suppliers charge with more confidence</li><li>The moment after someone books and why it matters more than most suppliers realise</li><li>Why automation can make your client experience feel more personal, not less</li><li>How structure helps wedding suppliers grow without carrying everything in their head</li><li>Why marketing alone cannot fix a weak client experience</li><li>How WedPro Studio supports content, enquiries, sales, follow up and client experience</li><li>How to join the Founding 100 for WedPro Studio</li></ul>Want to be one of the first wedding suppliers inside WedPro Studio?Join the Founding 100 list here: https://founding100.wedprostudio.com/

195 total episodes available with 1 transcripts

Recent guests on The WedPro Podcast

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Joel Stone

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What is The WedPro Podcast?: The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it.

Real conversations and. actual strategy. Nothing you need to unlearn tomorrow.

Katie has coached thousands of wedding professionals using her Five Ps framework.

New episodes every week. Subscribe for More.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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