The WedPro Podcast

About The WedPro Podcast

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

Publisher

Katie Lyth - The Wedding Business Hub

Category

business

Language

en

Explicit

No

First episode

16 Jan 2020

Latest episode

6 Oct 2026

Latest episodes

1 of 207 episodes have a transcript.

1. 

   6 Oct 2026

   Ep204: The SEO Gap Costing Your Wedding Business Bookings

   In this episode, Katie is tackling the gap between couples actively searching for wedding suppliers and the businesses they actually manage to find.The simple answer is that being brilliant at what you do is not enough if your business is invisible when couples are searching.Katie explains why wedding business SEO matters, how local search and AI recommendations are changing discovery, and why the gap between businesses that are easy to understand online and those that are not is likely to get much bigger. You’ll also hear why creating more content is not always the answer, why supplier language often differs from the words couples actually use, and how to start thinking about SEO in a much simpler, more useful way. Why the booking you never knew you lost could be your biggest visibility problem What a broken dishwasher can teach you about how couples search for wedding suppliers Why wedding business SEO is really about helping the right people find the right answer The difference between what suppliers call their services and what couples actually type into search Why local search matters so much for wedding businesses Why not every keyword or search is equally valuable How to think about buyer intent rather than chasing random traffic Why generic AI blogs are unlikely to be the answer How AI search is changing the way couples get supplier recommendations Why traditional SEO and AI visibility now need to work together Why being clear, specific and useful online is becoming more important How the gap between businesses that get this right and those that do not could widen quickly Why engagement season is the wrong time to start becoming findable How WedPro Visibility helps wedding businesses see what local couples are actually searching for and turn that demand into useful content We have just launched a new visibility tool inside WedPro Studio designed to take a lot of the guesswork out of SEO. WedPro Visibility helps you identify what couples in your local market are actually searching for, so you can stop guessing what to write about. Once you find a relevant opportunity, you can send it straight into WedPro Content and turn that search demand into useful content for your website or marketing in minutes. The goal is not to turn wedding suppliers into SEO experts. It is to make it much easier to understand what couples are already looking for, create content around real demand and give your business a stronger chance of being found through search. Explore WedPro Studio here: https://www.wedprostudio.com (https://www.wedprostudio.com/) Engagement season is getting closer, and now is the time to make sure your wedding business is ready before newly engaged couples start searching. The aim is to get your business into the strongest possible position before engagement season rather than trying to fix everything once demand has already arrived. Episode HighlightsWedPro Visibility

2. 

   29 Sept 2026

   Ep203: Stop Posting Everywhere: Where Your 2027 Wedding Couples Are Actually Looking

   In this episode, we're tackling a problem that's exhausting wedding business owners: constantly marketing everywhere without really knowing what's bringing in bookings. The answer isn't to post more.  it's to understand where your best couples actually find you, which channels build trust, and where people are actively searching for a wedding supplier like you. Katie breaks down Google, Instagram, venue relationships, referrals, wedding fairs and changing AI search behaviour, giving you a much simpler visibility strategy to take into engagement season. Episode Highlights Why being active online isn't the same as being visible to potential couples The difference between someone scrolling and someone actively searching for a wedding supplier Why you don't need to market your wedding business everywhere Why Google and SEO but only when you use them in this way Whether wedding fairs still work Why Instagram is still worth doing even if it doesn't generate the enquiry Why reach isn't the same as relevance How AI is changing the way couples search for and discover wedding suppliers What wedding content is becoming increasingly valuable and sought after by Gen Z coples How to stop guessing which marketing is working tomorrow The simple three-part visibility strategy Katie would use heading into engagement season What you may need to stop doing to make your marketing more effective Instead of trying to master every marketing channel, Katie challenges you to identify just three things. Listen to today's episode to figure out exactly what they are. If you're spending hours marketing your wedding business but aren't really sure what's working, this is exactly the kind of problem we're building WedPro Studio (http://www.wedprostudio.com/) to help solve. Studio combines practical wedding business strategy with AI tools built specifically around the jobs wedding professionals actually need to do — from sales and follow-up to content, nurture, business documents and understanding the opportunities inside your business. At the center is your Business Brain, which learns your offers, pricing, ideal clients, voice, goals and business context so the help you get isn't generic. The goal isn't more marketing for the sake of more marketing. It's helping you make smarter decisions, execute them faster and spend your time on the things most likely to grow the business. Explore WedPro Studio: https://www.wedprostudio.com (https://www.wedprostudio.com/) If this episode made you realise you're doing far too much marketing without knowing what's actually producing bookings, follow The WedPro Podcast.

3. 

   22 Sept 2026

   Ep202: Would You Book Your Own Wedding Business?

   In this episode, we're tackling a question most wedding business owners rarely stop to ask: if you experienced your business exactly as a potential couple does, would you actually book yourself?* The simple answer is that getting more visibility and enquiries won't necessarily grow your business if the customer journey isn't giving couples enough reason to choose you. Katie walks through the entire journey from being discovered on Google or Instagram, to comparing you with other wedding suppliers, enquiring, receiving your response and potentially going quiet, so you can spot where bookings might be slipping through the gaps before engagement season begins. Episode Highlights Why your sales process starts long before somebody sends an enquiry The invisible research couples are doing before you even know they exist Why the enquiry isn't the beginning of the sale, it's simply the first time you get to see it What couples actually see when they land on your Instagram or website Why your biggest competitor might not be better than you, just easier to understand The problem with wedding industry phrases like "timeless", "bespoke", "authentic" and "personal" What happens when a couple has five wedding suppliers open in different tabs How positioning helps couples understand why they should choose you Why communicating value matters just as much as showing your price What your enquiry form and first response feel like from the couple's side Why generic enquiry replies can lose otherwise brilliant leads What might really be happening when a couple "ghosts" you How thoughtful follow-up can bring apparently dead enquiries back into conversation The simple mystery-shopping exercise Katie wants every wedding supplier to do this week Why now is the time to fix your customer journey before engagement season Get Your Wedding Business Ready for Engagement Season On 29 September, Katie is hosting a practical masterclass for wedding business owners who want to make sure their business is in the strongest possible position before engagement season. We'll look at your visibility, marketing, customer journey, enquiry process and where potential bookings might currently be getting lost, so you can identify what actually needs fixing before more newly engaged couples start looking. Register here: https://masterclass.wedproceo.com/masterclass-booking-genius (https://masterclass.wedproceo.com/masterclass-booking-genius) WedPro Studio If today's episode has made you realise how much happens between somebody discovering your business and actually booking you, this is exactly the kind of problem *WedPro Studio* has been built to help with. Studio's Business Brain learns your business, offers, pricing, ideal clients and voice, then powers tools designed specifically for wedding businesses, including enquiry responses, ghosted follow-ups, nurture emails, content, business documents and more. The idea isn't to replace the human relationship that gets couples to book you. It's to make the business around that relationship smarter, easier and considerably less time-consuming. Explore WedPro Studio: https://www.wedprostudio.com (https://www.wedprostudio.com) If this episode made you look at your own business slightly differently, follow The WedPro Podcast and send it to another wedding supplier who needs to mystery-shop their own customer journey.

Inside a recent episode

E20: Turning Your Passion into Profit with Lisa Johnson

Published 25 Mar 2022 · Transcript excerpt

[…] Also, with passive income, what I find really great about it is not only just, you know, financial freedom kind of takes the pressure off me so I can, like, be the best version of me because it frees up that brain space. But I love that the reason why I went into working for myself is to spend more time with family, like you, you ended up working more, which is just stupid and crazy because that's not why we did it. Now, also, I can have a day out and know that, you know, the money's still going to be coming in. I think that's really important. That was one of the biggest reasons for me to start doing anything in the passive income space all of the summer holidays, like travel is my passion. […]

Who has been a guest on The WedPro Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Katie Lyth
• Paul Wilson
• Joel Stone

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

24,655

Score snapshot 15 Sept 2025

Apple Podcasts (US)

3.8 / 5

4 ratings

Spotify

4.1 / 5

13 ratings

Podcast Authority Score: 61 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

76

Engagement

81

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  Aspire with Emma Grede

Questions about The WedPro Podcast