The Floral Hustle
Hosted by Jeni and Jen · Jeni Becht
4.8from 62 ratings
- 403
- Episodes
- 62
- Transcribed
- 62
- Ratings
- Weekly
- Cadence
- 2022
- First episode
- 7K
- YouTube views
About The Floral Hustle
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @thefloralceo.com
- Publisher
- Jeni Becht
- Category
- business · business
- Language
- en
- Explicit
- Yes
- First episode
- 29 Nov 2022
- Latest episode
- 21 Oct 2026
Latest episodes
62 of 403 episodes have a transcript.
21 Oct 2026TRANSCRIPT
“Starting At”: How Pricing Transparency Stops the Ghosting
19 Oct 2026TRANSCRIPT
3 Things Every Wedding Florist Needs to Build a Profitable Business
14 Oct 2026TRANSCRIPT
“Quit, Tweak, or Double Down”: How to Know When Something Isn’t Working
Inside a recent episode
“Starting At”: How Pricing Transparency Stops the Ghosting
Published 21 Oct 2026 · Transcript excerpt
[…] But it's not ridiculous to her. So my solution to that is giving starting at pricing. This is giving pricing transparency in my process. She also could go online and see my a la carte flowers program as well. But I'm giving her a base idea. And then I'm asking more questions. Because a lot of times when somebody is ghosting you, there's to me a couple reasons. Either didn't like you or your vibe, which I get it. Two, they did not have any clue what your pricing is and they can't afford you. They're embarrassed to respond potentially because you're so out of budget and you did all this work that they're now embarrassed. […]
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See plansReach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 6,554
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.9 / 5
- 36 ratings
- Spotify
- 4.7 / 5
- 26 ratings
Podcast Authority Score: 81 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 100
- Social presence
- 0
- YouTube
- 74
- Engagement
- 82
Contact The Floral Hustle
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about The Floral Hustle
Who hosts The Floral Hustle?
Jeni and Jen host the show. Published by Jeni Becht.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does The Floral Hustle take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
62 of 403 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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