Coffee Wine & Flowers Podcast

About Coffee Wine & Flowers Podcast

The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention. Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur. Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level. With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence. If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer. New episodes every week from Sarah’s hybrid-minivan studio (yes, really). Tune in and build a business that breathes.

Publisher

Sarah Wahhab

Category

arts · business · education

Language

en

Explicit

No

First episode

14 Mar 2022

Latest episode

15 Oct 2026

Latest episodes

4 of 77 episodes have a transcript.

1. 

   15 Oct 2026TRANSCRIPT

   47. Find Your Edge: How to Get Chosen in a Competitive Market

   Host Alicia Schwede shares strategies for florists to stand out and secure clients in a competitive market, even after facing pricing challenges.

2. 

   1 Oct 2026

   46. A Wedding Week That Feels So Calm It Should Be Illegal

   Host Alicia P. shares strategies for creating surprisingly calm wedding weeks by focusing on pre-production planning, not just the event itself.

3. 

   24 Sept 2026TRANSCRIPT

   45. Five Systems I Can't Run My Business Without

   Host [Host Name], a florist, reveals five essential business systems that streamline operations and foster growth for floral entrepreneurs.

Inside a recent episode

47. Find Your Edge: How to Get Chosen in a Competitive Market

Published 15 Oct 2026 · Transcript excerpt

[…] I think this is one of the most attainable edges in the social media era because so many creators have built their whole brand on people connecting with them as a person. I completely understand if you are more reserved and you don't want to show your face on camera, and I wouldn't call it a non-negotiable, but I do think it's low-hanging fruit in today's landscape because if you can get comfortable on camera, you open up so much more room to connect with people. So if this is a path that interests you, I would start with one simple talk to camera reel a week. No script, no fancy setup, just you talking about something you know, something you are interested in or something you have experience with. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

27 ratings

Spotify

5.0 / 5

25 ratings

Podcast Authority Score: 56 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

97

YouTube

0

Engagement

77

Contact Coffee Wine & Flowers Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about Coffee Wine & Flowers Podcast