Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids
If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.
You Don't Have a Business, You Have an Expensive Job with Sarah Greener | Ep 43
I wanted Sarah on the show because floristry is so female dominated, and because I see mums at the flower markets at 2am with babies strapped to their chests. I don't have that lived experience. Sarah does, and she has the frameworks to go with it.
We talk about the feather, the brick and the truck, and how most of us don't stop until something forces us to. For Sarah it was Christmas Day. For me it was a rotator cuff injury in the middle of an 80 wedding year, when I couldn't drive a car or make a bouquet without crying.
We also get into why the fix is never inside the business first. Sarah's clients start with what they want their life to look like in ten years, then build the business backwards from there. She calls it decade decisions: taking a cheap wedding for cash flow makes sense today, and looks very different when you run it through the filter of how many hours you'll be working in five years to earn the same money.
Find Sarah's Instagram: https://www.instagram.com/sarahgreenercoach/ (https://www.instagram.com/sarahgreenercoach/)
Check out Sarah's Free Resources: https://go.themoxiemovement.com/behind-the-stems (https://go.themoxiemovement.com/behind-the-stems)
12 Jun 2026
Why Are Wedding Flowers So Expensive? (Things Your Florist Would Say If They Weren't Worried About Offending You) |Ep 43
Welcome to the first episode of a new series, "Things Your Wedding Florist Would Say If They Weren't Worried About Offending You"
Consider this the rant you've been biting your tongue on for years, finally said out loud to the only people who actually get it.
First up, the big one. "Why are wedding flowers so expensive? Once you say wedding, the price just triples." If you've been in this industry more than five minutes you've heard it, and in this episode I'm giving you the response I actually want to give, plus the one you can use with a real client without burning the enquiry to the ground.
We get into why a $15 bunch from Woolies is not the same product as a full wedding setup (spoiler, a robot probably made the Woolies one), what a loss leader actually is & why supermarket flowers are basically bait, and the chef metaphor that lands every time. Because nobody questions why a private chef costs more than a Macca's meal, yet flowers somehow get the suspicious eyebrow.
I also break down where sticker shock really comes from. Most of the time it isn't a bad attitude, it's a wrong reference point. People are comparing apples to apples that aren't apples at all, and a lot of them walk in already braced to be scammed because someone on TikTok told them to be. We talk about how to gently educate instead of getting defensive, and when to just let the cynical ones walk.
And the bit I really want you to take away: it's on us to remove the sticker shock before the quote ever lands. Your marketing, your stories, your website, all of it can be quietly doing this work so future enquiries never even have the thought.
Pour something, settle in, & enjoy the spicy little vent. Talk soon.
26 May 2026
Trad Wife Ranty Rant | Ep 42
Okay I went on a bit of a rant this week & I'm not sorry about it.
There's a sentence I hear florists say constantly that makes me want to shake you (with love). It came up on a call in the Academy last week & I haven't been able to let it go since. So now you're all getting the rant.
We're getting into tradwives, the plumber who quoted me $16k without flinching, the word "spinster" & where it actually comes from, & why the 1950s housewife fantasy is the most expensive cosplay on the internet.
If you've ever apologised in a quote, rounded a number down because you felt bad, or watched a Nara Smith video and felt confused about wether you're supposed to be making dough 🥖 or making DOUGH 💰 about it, this one's for you.
Welcome to the Failed Tradwife Club. Membership is free. The dues are getting paid properly.
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