What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.
The Yarn
Claim This Podcastby Australian Wool Innovation
4.1(8 reviews)
285 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality80
Social0
YouTube0
Engagement85
Podcast Overview
What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.
Language
🇺🇲
Publishing Since
10/26/2016
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57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality80
Social0
YouTube0
Engagement85
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
23 minutes
Performing excellently!
good
Publishing Consistency
Every 12 days
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poor
Show Notes Quality
1.0/5
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Recent Episodes
May 18, 2026
Wool marketing 101
Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.
April 29, 2026
AWI’s new CEO Bryan Fry
The research, development and marketing body for Australian wool has a new Chief Executive Officer. Brian Fry has great experience in marketing premium Australian produce and is looking forward to driving demand for our premium natural fibre together with finding productive gains on farm for the woolgrowers that fund AWI/Woolmark.
April 2, 2026
XTM
An overnight success that has taken 27 years. XTM is growing the market for Merino wool through its clever alignments and innovative products. Hear Global Sales Manager Paul Manders discuss how COVID helped change the company and why he feels confident the outdoor market for wool will continue to grow.
285 total episodes available
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is The Yarn?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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