The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan.
Our goal is to see this percentage go up significantly.
We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
Episode 201 | No One's Coming to Save You (with Mordecai Dex)
This week, we're sitting down with singer, songwriter, and hitmaker Mordecai Dex for a conversation. We discuss about his songwriting process (8:51), the process of working inside super group Kodong Klan (31:00), we also talk about sampling culture in Kenya’s music industry (51:24). Also, he lets us know what to expect at his upcoming show, Dexclusives (1:04:25), a special performance from ViBES & LoVESoNGS and so much more!
By highlighting music, we aim to help the podcast’s featured artists and songs get the recognition they deserve.
25 Sept 2026
Episode 200 | The Lightbringer (with Joey Akan)
For our milestone 200th episode we sit down with Joey Akan, one of the most prominent, and influential music journalists in the African music scene. He talks to us about his start in journalism (5:33), outside labels coming into Africa (27:50), the growth of the Nigerian music Industry (41:55), artists losing their hunger (58:10), the importance of owning your masters as an artist (1:06:24), and much more!
Pick of the Week: Sauti Sol - "Isabella"
By highlighting music, we aim to help the podcast’s featured artists and songs get the recognition they deserve.
17 Sept 2026
Episode 199 | Buy KE (with Tina Ardor)
This week we sit with Artist, A&R, and label owner Tina Ardor to talk her start in deejaying (13:00), running her label Migati Music with her brothers (36:32), difficulties working with foreign producers in the Afro House scene (1:12:21). She also talks to us about her upcoming EP “NDETO” and her ARDORN Live Show at Masshouse (1:17:57) and much more!
Intro: Ally Fresh, Mura, Tina Ardor - "Sumbua"
Pick of the Week: Tina Ardor, Mura - "Ndeto"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
26,734
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
41 ratings
Podcast Authority Score: 91 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
99
Social presence
94
YouTube
85
Engagement
77
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Guest appearances
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