#THEBIGLIFT

About #THEBIGLIFT

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

Publisher

Webtrends Optimize

Category

business

Language

en

Explicit

No

First episode

14 May 2020

Latest episode

21 Oct 2026

Latest episodes

79 episodes in the feed.

1. 

   21 Oct 2026

   Series 7 Episode 1 - The words we use matter

   In this episode of #TheBigLift, Justin Hobbs hosts Matt Beischel, Founder of Corvus CRO to explore the power of words and why they matter. This is especially important when communicating the value of an experiment and choosing the right words to explain outcomes. Matt explores the important relationship we have words and communication in all aspects of life, and why giving this more thought can be a game changer for your business generally, as well as your experimentation journey.

2. 

   2 Nov 2025

   Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?

   This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...

3. 

   30 Sept 2025

   Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?

   This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out of their owned assets like their website or apps. Alongside this, Myles explores the idea of conversion flow; not just what happens on the website ...

Who has been a guest on #THEBIGLIFT

Names identified in recent episode analyses. Showing up to five guests.

• Steve Moran
• Nigel Vaughan
• Lars Schleibach

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 35 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

44

Social presence

0

YouTube

0

Engagement

68

Contact #THEBIGLIFT

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.