An unfiltered look at the grit, sacrifice and faith behind modern rodeo, told through the lens of Jerome and Tiffany Davis. From the early mornings on the ranch to the bright lights of PBR team competition with the Carolina Cowboys, this podcast captures what it truly means to build a life around the sport of bull riding.
Jerome — a world champion and Carolina Cowboys head coach — and Tiffany – the glue that keeps it all together – open the gate on the real story: the injuries, the comebacks, the business of rodeo, the pressure of leading a team, and the responsibility of carrying Western heritage forward. Together, they share the realness of arena life — managing a ranch, mentoring young riders and navigating the evolving world of professional bull riding.
Rooted in faith, resilience and hard work, THIS COWBOY LIFE isn’t just about eight seconds in the chute. It’s about the 24/7 commitment behind it — the dirt, the discipline, the community and the code that defines the Western way of life.
The Hat Cody Lambert Shamed Austin Dillon into Never Wearing Again
Host Jerome Davis interviews NASCAR driver Austin Dillon about his journey to becoming GM of the Carolina Cowboys and a memorable hat mishap with Cody Lambert.
10 Sept 2026TRANSCRIPT
They Rode a Race Car Elevator Straight Into 300 People Praying
Jerome and Tiffany share hilarious stories of embarrassing entrances, unexpected history lessons, and a nail-biting team bull riding weekend.
3 Sept 2026TRANSCRIPT
The Time Jerome and Tiffany's Calves Ruined a Birthday Party
Jerome and Tiffany share chaotic calf escapes and surprising genetic discoveries, offering insights into rodeo life and resilience.
27 Aug 2026TRANSCRIPT
The Emergency Room Visit That Almost Made Them Miss Their Flight
Jerome Lambert and Cody Lambert share a wild weekend of rodeo triumphs and setbacks, detailing an ER visit, locker room epiphanies, and the profound meaning behind their traditions.
20 Aug 2026TRANSCRIPT
What Happens When Cowboys Get Left Alone With a Shark?!
Jerome and Tiffany Davis interview industry experts about PBR matchups, behind-the-scenes drama, and wild Nashville stories, including a legendary encounter with a shark.
13 Aug 2026TRANSCRIPT
We Lost a Bull Overnight in Florida...
Jerome and Tiffany recount a wild week including a bull escape in Florida and the Carolina Cowboys' PBR Teams success.
6 Aug 2026TRANSCRIPT
Tiffany Called Her Sister to Pick Up Luke Perry from the Airport. She Hung Up.
Jerome and Tiffany Davis discuss Charmayne James's historic award, the legacy of Elsie Frost, and Tiffany's sister's hilarious encounter picking up Luke Perry from the airport in this interview.
30 Jul 2026TRANSCRIPT
Jerome and Tiffany Got Invited to a Hollywood Premiere. Their Truck Almost Ruined It
Jerome and Tiffany Davis discuss a stuffed turkey debate and preview the PBR weekend in Oklahoma City, including Clay Guiton's return.
23 Jul 2026TRANSCRIPT
Jerome Had to Cut Parts of His Hall of Fame Speech. Here's Why.
Pro Rodeo Hall of Famer Jerome Davis and his wife Tiffany Davis share intimate stories from his induction weekend, revealing the emotional moments and omitted speech parts.
16 Jul 2026TRANSCRIPT
Tiffany and a Stranger Carried Jerome to First Class
Jerome and Tiffany Davis share a wild PBR weekend, detailing a stranger's kindness, a team victory, a health scare, and the intense strategy behind coaching a PBR roster.
9 Jul 2026TRANSCRIPT
The Night Jerome Davis Ran Over Tiffany at Their Own Rodeo
Jerome and Tiffany Davis share insights into ranch life, Carolina Cowboys coaching, and the complexities of PBR team bull riding in this interview.
26 Jun 2026
The Next Eight Seconds
Jerome and Tiffany Davis have built a life around bull riding, bucking bulls, family, faith, and the Western way of life. In this episode of This Cowboy Life, Jerome and Tiffany take us inside Davis Rodeo Ranch in Archdale, North Carolina, and share the story of how a former dairy farm became one of the most important places in their lives
Jerome opens up about building a career in the sport after the 1998 accident that left him paralyzed. But for Jerome, the accident never changed who he was. He stayed in bull riding, built Davis Rodeo Ranch, helped grow events like Wild West Wednesday, and eventually became the head coach of the Carolina Cowboys.
25 Jun 2026
He Was Told He’d Never Walk Again. Then He Tried to Let Her Go
On March 14, 1998, Jerome Davis climbed into the bucking chute in Fort Worth, Texas, to ride Knock-‘Em-Out John. The day started horribly. The weather was bad, Jerome’s flight got diverted to Waco, Texas, and security wouldn’t let Jerome in the building without his credential. He almost missed his bull. Tiffany remembers having a strange feeling that night that something was about to change.
Jerome eventually made it to climb into the chute. 8 seconds later, he’s lying face down in the dirt, knocked out with a broken neck that would leave him paralyzed from the chest down. In this episode of This Cowboy Life, Jerome and Tiffany tell the full story of the accident, the hospital, the fear, the faith, the people who showed up, and the reality of building a life together after everything changed. Jerome opens up about hearing he would never walk again, why his first thought was whether he would ever ride bulls again, and the mindset that still drives him to believe he will walk one day.
24 Jun 2026
Jerome Davis Wanted to Be a Bull Rider. Tiffany Understood the Cost
Jerome Davis was a PRCA World Champion and on his way to another gold buckle when, on March 14, 1998, he was thrown from a bull named Knock-Em-Out John. The accident left him face-down and motionless on the arena dirt, an eerie silence filling the air. When he regained consciousness, doctors delivered news that, even now, Jerome still doesn’t fully accept — he would never ride bulls again. He was paralyzed from the chest down. What no one realized at the time was that Jerome wasn’t the only cowboy in the room who lived by the code “Love and Try.” His fiancée, Tiffany, did too.
17 May 2026
This Cowboy Life Trailer
Episodes begin June 24th. This Cowboy Life brings unprecedented access into the world of Jerome and Tiffany. With their quick wit, Western style and Southern charm, they open the gate on everything rodeo and bull-riding: the stories, the comebacks, the business of raising world-class bucking bulls, and the day-to-day realities of leading one of PBR’s premier teams, the Carolina Cowboys.
Inside a recent episode
The Hat Cody Lambert Shamed Austin Dillon into Never Wearing Again
Published 17 Sept 2026 · Transcript excerpt
[…] Yeah. He didn't want to say nothing to Austin. Well, I already kind of did, but Austin was like, it wasn't really taking me serious. I remember Austin. I was going. I didn't really care. Austin said, you don't like my hat, Tiff. I said, well, no, I think you'd look better in your straw hat. She kept saying that. I think you'd look better in your straw hat. She was real sweet about it. He loved that hat, though. We've got to show a picture of this. We're going to get a picture of this hat. But here's what was happening, though. It had the Cowboys logo on the tail of the hat. Burn into it. But what was happening was, I can't remember all who come with Austin. […]
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