This is Product Marketing

About This is Product Marketing

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Publisher

Product Marketing Hive

Category

business

Language

en

Explicit

No

First episode

18 Aug 2020

Latest episode

14 Oct 2026

Latest episodes

28 of 81 episodes have a transcript.

1. 

   14 Oct 2026TRANSCRIPT

   Episode 80: Amber Washington - Building a Go-to-Market Engine Before You Have a Dedicated GTM Team

   Amber Washington, Founder of For The Collective Consulting, shares with host Louise Liu how to build a scalable go-to-market engine from founder knowledge for early-stage growth.

2. 

   15 Sept 2026TRANSCRIPT

   Episode 79: Gerardo A. Dada - Winning with Strategy

   In this episode, Gerardo A. Dada, author of OutPosition, joins Louise Liu to share his thoughts on how strategy, differentiation, and positioning help companies build sustainable market leadership. For more information, please check out Gerardo's article: Fixing the Positioning Trap: From Messaging to Strategy (https://www.productmarketinghive.com/fixing-the-positioning-trap-from-messaging-to-strategy/).

3. 

   27 Aug 2026

   Episode 78: Ryad Berkat - Making an Impact as a New Product Marketing Hire

   In this episode, Ryad Berkat, a Product Marketing Manager at OpenClassrooms, joins Louise Liu to share what he learned during his first PMM role, including how he approached competitive research, sales enablement, go-to-market planning, and cross-functional collaboration to make an impact quickly. For more information, please check out Ryad's article: Making an Impact Fast as a New Product Marketing Hire (https://www.productmarketinghive.com/making-an-impact-fast-as-a-new-product-marketing-hire/).

Inside a recent episode

Episode 80: Amber Washington - Building a Go-to-Market Engine Before You Have a Dedicated GTM Team

Published 14 Oct 2026 · Transcript excerpt

[…] One thing that I do think is really important is that ethical monetization holds at every single stage. You do not have to discount your product away or give it away to be credible. But when you understand the problem and when you really understand the ICP or the ideal client profile that you're selling to, you use that to govern and to decide how do we create our monetization ethos at this company. And then the voice of the customer never stops, right? The format may change. It might look like, you know, customer advisory boards. It might look like innovation cohorts. It might look like conferences. […]

Who has been a guest on This is Product Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Amber Washington
• Kate Obiidykhata
• Vinícius Chacon
• Brian Dreyer
• Katie Noe

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.1 / 5

14 ratings

Spotify

4.9 / 5

7 ratings

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

56

Social presence

0

YouTube

0

Engagement

84

Contact This is Product Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about This is Product Marketing