Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
This Old Marketing
Claim This Podcastby Joe Pulizzi & Robert Rose
4.7(226 reviews)
617 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
72
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality70
Social0
YouTube86
Engagement97
Podcast Overview
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Language
🇺🇲
Publishing Since
11/20/2013
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72
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality70
Social0
YouTube86
Engagement97
7
Excellent Areas
4
Good Performance
8
Growth Opportunities
excellent
Episode Length
1h 5m
Performing excellently!
good
Publishing Consistency
Every 9 days
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poor
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Recent Episodes
June 19, 2026
Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)
Joe Pulizzi and Robert Rose interview each other about AI safety concerns, Fox's distribution strategy, and marketing winners and losers.
June 12, 2026
AI Is Coming for the Payroll Line (536)
Joe Pulizzi and Robert Rose discuss AI's impact on payroll and the strategic acquisition of forgotten media assets, offering insights into future marketing opportunities.
June 5, 2026
The Media Reckoning Is Here (535)
Joe Pulizzi and Robert Rose discuss the media's current reckoning, contrasting failed digital publishers with successful newsletter models and exploring the resurgence of live and print experiences.
617 total episodes available with 136 transcripts
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Frequently asked questions
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- What is This Old Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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