by 小脑和大熊
《天字壹号房》是一档深度解读酒店、文旅生活方式的播客节目。节目名称源自武侠世界，那里充满刀光剑影和英雄豪情，我们则致力于将传统浪漫与豪情巧妙地融入现代酒店的文旅体验中，带领听众领略别样的风情与韵味。 无论是隐匿于深山幽谷的古朴客栈，还是矗立于繁华都市的现代酒店，我们的主播团队都如同行走江湖的侠士，凭借敏锐的洞察力和独特的视角，为听众揭开酒店的神秘面纱，探寻其背后的传奇故事。 在未来的节目中，我们还将邀请行业百晓生，分享他们的专业见解和丰富经验，帮助听众在轻松愉快的氛围中拓宽视野，领略更多文旅的精彩之处。客官，当您选择入住酒店时，不妨也打开《天字壹号房》，一同体验那份别样的文旅魅力。 每月双更，如果时间有富余，也会努力增加更新频率~
Language
🇨🇳
Publishing Since
9/17/2023
Email Addresses
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April 22, 2025
<p><strong>“上辈子伤天害理，这辈子旅游管理”，专业合并、招生降低、就业难、考公限制，旅游管理专业可谓是“负面缠身”，这一期大熊邀请李老师跟我们一起讲述旅游管理专业背景、李老师的工作日常，以及李老师的“00后学生”的就业新方向。</strong></p><p><strong>一、旅游管理专业相关背景介绍</strong></p><p>00:43：本期话题缘起</p><p>03:05：旅游管理专业舆论场上的非议</p><p>04:23：旅游管理专业的学科体系与背景的简单介绍</p><p>06:15：研究生、本科、专科院校旅游管理专业方向介绍</p><p>08:31：不断借助其他学科成长的旅游管理专业</p><p>09:25：旅游管理专业困境：部分院校招生难</p><p><strong>二、李老师的工作日常：挑战与成就</strong></p><p>10:12：李老师当前学校生源情况</p><p>11:27：李老师的工作日常</p><p>12:35：学校培养目的：培养专业技术技能型人才</p><p>13:07：李老师的职业困境：旅游管理作为学校的非主流专业，自身专业热情与学校资源倾斜的不匹配</p><p><strong>三：旅游“过来人”的常规就业路径与“00后新人”的就业新方向</strong></p><p>19:36：李老师的学生们都在做什么：出境领队、健身教练、卖房子与新媒体主播</p><p>23:45：00后学生的焦虑与烦恼</p><p>26:22：大熊与李老师的职业路径</p><p>28:41：李老师的就业路径</p><p>31:07：旅游管理专业在考公限制与高校就业的卷</p><p>36:06：酒店基层岗位的紧缺与年轻人就业的规避</p><p>37:12：除了人力与财务，国际酒店品牌职位方向与内容：预订收益、餐厅、销售等</p><p>44:15：<strong>“</strong>00后新人”兴趣、热情与专业结合，工资不再是学生就业的主要标准</p><p>49:15：没有一劳永逸的专业选择，拥抱变化，敢于尝试就有新的可能</p><p>本期BGM</p><p>朴树 - 平凡之路</p><p>关于节目</p><p>《天字壹号房》是一档深度解读酒店、文旅生活方式的播客节目。节目名称源自武侠世界，那里充满刀光剑影和英雄豪情，我们则致力于将传统浪漫与豪情巧妙地融入现代酒店的文旅体验中，带领听众领略别样的风情与韵味。</p><p>无论是隐匿于深山幽谷的古朴客栈，还是矗立于繁华都市的现代酒店，我们的主播团队都如同行走江湖的侠士，凭借敏锐的洞察力和独特的视角，为听众揭开酒店的神秘面纱，探寻其背后的传奇故事。</p><p>在未来的节目中，我们还将邀请行业百晓生，分享他们的专业见解和丰富经验，帮助听众在轻松愉快的氛围中拓宽视野，领略更多文旅的精彩之处。客官，当您选择入住酒店时，不妨也打开《天字壹号房》，一同体验那份别样的文旅魅力。</p>
March 27, 2025
<p>也不知道从什么时候起，生活方式酒店这个概念在酒店业中频繁被提起，无论是酒店管理集团，还是单体酒店都在宣称打造生活方式酒店。但是当你问这些酒店从业者，什么是生活方式酒店，大概率他也说不清。所以这期内容将带领大家一起解密到底什么是生活方式酒店。</p><p>00:50：生活方式酒店在行业的频繁使用</p><p>01:26：生活方式酒店发展动向</p><p>02:13：万豪的生活方式酒店品牌：MOXY、雅乐轩、AC、W、EDITION</p><p>07:44：希尔顿的生活方式酒店品牌：嘉悦里、Graduate Hotels、NoMAD、Tempo by Hilton、Motto by Hilton</p><p>13:15：洲际的生活方式酒店品牌：金普顿、英迪格、RUBY、VOCO、逸衡、筑格</p><p>25:50：凯悦的生活方式酒店品牌：创意无限和独立品牌系列</p><p>29:12：雅高的生活方式酒店品牌：专门的生活方式酒店板块</p><p>31:14：国内酒店品牌的生活方式尝试：亚朵、华住</p><p>37:27：生活方式酒店概念拆解</p><p>38:30：生活方式：从心理学到营销的全面应用</p><p>42:55：酒店行业如何定义生活方式酒店</p><p>45:40：生活方式酒店的关键词：设计、个性、体验、真实、周到、服务</p><p>47:05：生活方式酒店发展脉络</p><p>47:44：二战后，现代酒店品牌出现，逐步形成标准化产品</p><p>49:06：对标准化酒店的反叛，精品酒店逐步出现</p><p>54:43：生活方式酒店的全面开花</p><p>56:53：生活方式酒店特点总结</p><p>58:00：生活方式酒店功能设施的变化</p><p>01:05:35：生活方式酒店体验内容的变化</p><p>01:09:15：生活方式酒店情感链接上的变化</p><p>Studio 54</p><p><img src="https://bts-image.xyzcdn.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"/></p><p><img src="https://bts-image.xyzcdn.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"/></p><p>morgans酒店（纽约）</p><p><img src="https://bts-image.xyzcdn.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"/></p><p>EDITION（伦敦）</p><p><img src="https://bts-image.xyzcdn.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"/></p><p>丽江英迪格</p><p><img src="https://bts-image.xyzcdn.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"/></p><p>W酒店（第一家）</p><p><img src="https://bts-image.xyzcdn.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"/></p><p>Nomad（伦敦）</p><p><img src="https://bts-image.xyzcdn.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"/></p><p>Graduate （芝加哥）</p><p><img src="https://bts-image.xyzcdn.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"/></p><p>Thompson Hotels（纽约）</p><p><img src="https://bts-image.xyzcdn.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"/></p><p><strong>本期BGM</strong></p><p>黑豹乐队 - 生活方式</p><p><strong>关于节目</strong></p><p>《天字壹号房》是一档深度解读酒店、文旅生活方式的播客节目。节目名称源自武侠世界，那里充满刀光剑影和英雄豪情，我们则致力于将传统浪漫与豪情巧妙地融入现代酒店的文旅体验中，带领听众领略别样的风情与韵味。</p><p>无论是隐匿于深山幽谷的古朴客栈，还是矗立于繁华都市的现代酒店，我们的主播团队都如同行走江湖的侠士，凭借敏锐的洞察力和独特的视角，为听众揭开酒店的神秘面纱，探寻其背后的传奇故事。</p><p>在未来的节目中，我们还将邀请行业百晓生，分享他们的专业见解和丰富经验，帮助听众在轻松愉快的氛围中拓宽视野，领略更多文旅的精彩之处。客官，当您选择入住酒店时，不妨也打开《天字壹号房》，一同体验那份别样的文旅魅力。</p>
March 5, 2025
<p>20世纪90年代喜达屋的横空出世引发酒店业新一轮变革，万豪也紧随其后，重新调整品牌策略，并在2016年完成对喜达屋的收购，成为行业当之无愧的王者；本期跟大家再讲万豪，重点梳理万豪收购喜达屋的过程，并尝试总结万豪行业领先的原因。</p><p><strong>播客指北</strong></p><p><img src="https://bts-image.xyzcdn.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"/></p><p>01:00 喜达屋高调宣布回归</p><p>02:54 万豪对照组-喜达屋的10年速成史</p><p>13:52 喜达屋的危机与出售</p><p>14:25 万豪一波三折的收购</p><p>18:10 万豪对喜达屋志在必得的背后原因猜测</p><p>21:01 万豪合并喜达屋的挑战</p><p>23:40 万豪疫情后业绩的恢复情况</p><p>25:48 万豪新动向：组织架构调整</p><p>27:07 从万豪“百灵鸟”计划延申的有关酒店人力的思考</p><p>36:47 美国酒店市场与金融周期、资本的紧密性</p><p>39:38 万豪作为行业领导者的担当</p><p>40:50 万豪的宗旨：以旅行的力量联结彼此</p><p><strong>本期BGM</strong></p><p>Bastien Deshayes; Stephane Bellity - Regard Ocean</p><p><strong>关于节目</strong></p><p>《天字壹号房》是一档深度解读酒店、文旅生活方式的播客节目。节目名称源自武侠世界，那里充满刀光剑影和英雄豪情，我们则致力于将传统浪漫与豪情巧妙地融入现代酒店的文旅体验中，带领听众领略别样的风情与韵味。</p><p>无论是隐匿于深山幽谷的古朴客栈，还是矗立于繁华都市的现代酒店，我们的主播团队都如同行走江湖的侠士，凭借敏锐的洞察力和独特的视角，为听众揭开酒店的神秘面纱，探寻其背后的传奇故事。</p><p>在未来的节目中，我们还将邀请行业百晓生，分享他们的专业见解和丰富经验，帮助听众在轻松愉快的氛围中拓宽视野，领略更多文旅的精彩之处。客官，当您选择入住酒店时，不妨也打开《天字壹号房》，一同体验那份别样的文旅魅力。</p>
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